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PhotoFusion X: The Next Generation of Self-Tinting Lenses
New ZEISS PhotoFusion X photochromic lenses are a new generation of self-tinting lenses.
Highlights from Vision Expo East 2022: ZEISS Vision Care USA Recap
The Vision Expo East event took place last week in New York City. This major industry event drew in customers and professionals from all over the world. ZEISS was proud to be a part of the event, showcasing our latest products and technologies. Here is a recap of the event highlights: ZEISS Vision Care USA
How to Attract Patients in a Saturated Marketplace: Easy Solutions for Busy Eye Doctors
The eye care industry is booming, and as a result, it has become increasingly competitive to attract patients. It can be difficult for busy eye doctors to stand out in a saturated marketplace and attract more patients. In this blog post, we will discuss easy solutions that you can implement to make your business stand
5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs
The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,
10 Resolutions for Healthy (and Happy) Eyesight
It’s the time of year again when we start to make about our resolutions for healthy living. Wouldn’t it be great if this resolution could help protect your eyesight? Well, in fact, healthy vision is one of the most important things you can do to be healthy and happy! That’s why today we’re going to
Celebrating 175 Years in Optics: From Curiosity to Innovation
This year, ZEISS celebrates its 175th year in business. A historic milestone and a rich legacy unmatched in the vision care industry. Since the early days when Carl Zeiss created his first microscope, ZEISS has played a leading role in advancing the field of optics. From pioneering surgical microscopes and slit lamps, to developing optical
How to Use Mobile Technology for Success in your Eye Care Practice
Mobile technology is not just a trend. It’s transforming the way we work, live, and play. And this revolution has come to eye care practices as well. Eye doctors are now using mobile technology in their practice to save time, increase efficiency, reduce costs and provide better service for patients. In this blog post, you
ZEISS BlueGuard Lenses: Where Innovation Meets Comfort
ZEISS BlueGuard Lenses: Where Innovation Meets Comfort The Next Generation of Blue Light Blocking Lenses ZEISS BlueGuard Lenses are the latest innovation in blue light eye protection, providing comfortable vision and excellent clarity and aesthetics, while blocking up to 40% of blue light. Research has shown that we spend nearly 8 hours a day in
ZEISS Photofusion is now in TRIVEX®
Are you an eye care professional who wants to offer more options for your patients? ZEISS PhotoFusion lenses are now available in Trivex. They darken quickly outdoors and are fast to clear indoors. ZEISS PhotoFusion ZEISS PhotoFusion is a self-tinting lens that darkens quickly outdoors and clears fast indoors resulting in all-day protection from the
Why your patients shouldn’t clean their eyeglasses with a shirt?
Here is the evidence. As an eye care professional, you know how important it is to keep eyeglass lenses clean to ensure optimal clarity. You also know that some methods of cleaning are better than others. According to extensive consumer research, the most common item used to clean eyeglasses is clothing. Educate T-shirts contain cotton
ZEISS DuraVision BlueProtect UV Plano
Why you should offer ZEISS DuraVision BlueProtect UV lenses to your patients. With home office work becoming the norm, your patients have probably heard of or used blue light blocking glasses, even if they don’t require a prescription. Blue light is just about everywhere and it’s both good and bad. In nature the blue light
ZEISS Heritage- Opticianry is calling.
Opticianry, as a profession, has a proud heritage well beyond frame selection and adjustment. Opticians help people see. The advances in technological developments from the 1880s to present have propelled the vision field forward allowing eye care professionals to provide powerful and personalized vision solutions for today’s patients. The Beginning of Modern Ophthalmic Optics in
ZEISS Customer Dashboard
ZEISS Customer Dashboard Visualize your ZEISS business in one place Now with just one click, you can see a comprehensive snapshot of performance with your ZEISS business. Gain valuable insight and drive quick and accurate decision-making with the NEW ZEISS Customer Dashboard. Enhanced visibility. All in one place. To ensure your business is better
Pre-Visit App for Eye Care Professionals
ZEISS Pre Visit Prep App Improve capture rate and speed up the dispensing process. What is the Pre Visit Prep App? A short 2-minute quiz that can help recommend eyeglass lens solutions to fit your patients’ lifestyles. These recommendations can then be discussed with the eye care professional during the next visit. These recommendations includes
ZEISS Virtual Expo – Fall 2020 Edition
The ZEISS Virtual Expo is back! ZEISS Virtual Expo–Fall Edition You can now visit the revamped ZEISS booth in 3D from the comfort of your home. We’ve custom-developed highly visual and interactive content using digital hotspots. Beyond learning about ZEISS’ latest innovations, viewers get to engage in topics like new lens technology, remote refraction, practice