Optical Knowledge

Patients Care What You Wear

It’s important for you to share with your patients what type of eyewear and lenses you choose for yourself and your family and friends.

3 min

5 Unique Eyeglass Lens Combinations for a Fashionable Look

Eyeglasses can play an important role in both our appearance and our ability to see clearly. For some people, eyeglasses are simply a way to correct vision problems. But for others, eyeglasses can also be a fashion statement. When it comes to eyeglasses and their fashion potential, most people think solely about the frame, but

3 min

PhotoFusion X: The Next Generation of Self-Tinting Lenses

New ZEISS PhotoFusion X photochromic lenses are a new generation of self-tinting lenses.

7 min

How to Attract Patients in a Saturated Marketplace: Easy Solutions for Busy Eye Doctors

The eye care industry is booming, and as a result, it has become increasingly competitive to attract patients. It can be difficult for busy eye doctors to stand out in a saturated marketplace and attract more patients. In this blog post, we will discuss easy solutions that you can implement to make your business stand

6 min

5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs

The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,

3 min

10 Resolutions for Healthy (and Happy) Eyesight

It’s the time of year again when we start to make about our resolutions for healthy living. Wouldn’t it be great if this resolution could help protect your eyesight? Well, in fact, healthy vision is one of the most important things you can do to be healthy and happy! That’s why today we’re going to

7 min

Celebrating 175 Years in Optics: From Curiosity to Innovation

This year, ZEISS celebrates its 175th year in business. A historic milestone and a rich legacy unmatched in the vision care industry. Since the early days when Carl Zeiss created his first microscope, ZEISS has played a leading role in advancing the field of optics. From pioneering surgical microscopes and slit lamps, to developing optical

8 min

ZEISS Heritage- Opticianry is calling.

Opticianry, as a profession, has a proud heritage well beyond frame selection and adjustment. Opticians help people see.  The advances in technological developments from the 1880s to present have propelled the vision field forward allowing eye care professionals to provide powerful and personalized vision solutions for today’s patients. The Beginning of Modern Ophthalmic Optics in

9 min