Optical Knowledge

April 8th Solar Eclipse: A Guide for Eye Care Professionals

Get ready for a celestial spectacle that will captivate millions across North America on April 8, 2024. The Great North American Eclipse, a total solar eclipse, will traverse a path from Mexico to Canada, offering a once-in-a-lifetime experience for viewers within the totality zone. And as eye care professionals, you have a crucial role to

3 min

Eye on the Eyewear Horizon: 2024 Eyewear Trends Your Patients Will Love

2024 is shaping up to be a whirlwind year in the world of eyewear and eyecare. From runway-inspired frames to tech-powered lenses. This year is all about blending fashion and function with innovations that not only look amazing, but also enhance your patients’ lives. Here’s a sneak peek of the trends and styles that will

3 min

Year-End Tax Strategies to Enhance Your Eyecare Practice

*The information on this website does not, and is not intended to constitute legal advice; instead all information, content and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information. This website contains links to other third-party website. Such links

3 min

ZEISS DriveSafe Lenses: Help Your Patients See Better and Drive Safer

As an eye care professional, you know that driving can be a challenge for people with certain vision problems. Glare, low light, and changing focus distances can all make driving difficult and more dangerous, especially in the fall and winter. That’s why ZEISS DriveSafe Lenses can be a great option for many patients. DriveSafe lenses

3 min

Gift Ideas for Eyeglasses Wearers in 2023: Stylish and Practical Choices

Look no further to find the perfect gift for the eyeglass wearer in your life.

4 min

ZEISS Raises the Bar for Single Vision Lenses With Revolutionary ZEISS ClearView Lenses.

Thinner, Flatter and Sharper Than Ever Before With single vision lenses being the most popular eyeglass lens type worldwide, ZEISS’s ClearView Single Vision lenses have revolutionized standard single vision lenses by incorporating many attributes of complex freeform designs into both surfaced and stock lenses. These carefully crafted optics offer clear visuals from the center to

7 min

The Latest and Greatest Eyewear Trends for 2023

As eyewear becomes more fashionable than ever before, it’s important to stay up-to-date with the latest eyewear trends. From classic shapes to futuristic designs, this year promises to be a great one for eyewear fashion. Whether your patients are looking for blue light protection, UV protection, progressive lenses or digital eye strain relief, there is

3 min

How Vision Impacts Learning and Why Annual Eye Exams are Important for Kids

As an eye care professional, you know better than anyone how important vision is to learning. In fact, studies have shown that as much as 80% of what children learn in school is presented visually [1,2,7]. It is estimated that 1 in 4 school children have some form of vision problem. Of these, 5 to

6 min

Patients Care What You Wear

It’s important for you to share with your patients what type of eyewear and lenses you choose for yourself and your family and friends.

3 min

5 Unique Eyeglass Lens Combinations for a Fashionable Look

Eyeglasses can play an important role in both our appearance and our ability to see clearly. For some people, eyeglasses are simply a way to correct vision problems. But for others, eyeglasses can also be a fashion statement. When it comes to eyeglasses and their fashion potential, most people think solely about the frame, but

3 min

PhotoFusion X: The Next Generation of Self-Tinting Lenses

New ZEISS PhotoFusion X photochromic lenses are a new generation of self-tinting lenses.

7 min

How to Attract Patients in a Saturated Marketplace: Easy Solutions for Busy Eye Doctors

The eye care industry is booming, and as a result, it has become increasingly competitive to attract patients. It can be difficult for busy eye doctors to stand out in a saturated marketplace and attract more patients. In this blog post, we will discuss easy solutions that you can implement to make your business stand

6 min

5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs

The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,

3 min

10 Resolutions for Healthy (and Happy) Eyesight

It’s the time of year again when we start to make about our resolutions for healthy living. Wouldn’t it be great if this resolution could help protect your eyesight? Well, in fact, healthy vision is one of the most important things you can do to be healthy and happy! That’s why today we’re going to

7 min

Celebrating 175 Years in Optics: From Curiosity to Innovation

This year, ZEISS celebrates its 175th year in business. A historic milestone and a rich legacy unmatched in the vision care industry. Since the early days when Carl Zeiss created his first microscope, ZEISS has played a leading role in advancing the field of optics. From pioneering surgical microscopes and slit lamps, to developing optical

8 min