Doing Good
How to Create a Successful Back-to-School Campaign for Your Eye Care Practice
Back-to-school is a busy time for everyone, but it’s also a great opportunity for eye care professionals to reach new patients and remind existing patients about the importance of eye health and the impact of vision on learning. By creating a well-planned and executed back-to-school campaign, you can increase your patient base (even in a
How Vision Impacts Learning and Why Annual Eye Exams are Important for Kids
As an eye care professional, you know better than anyone how important vision is to learning. In fact, studies have shown that as much as 80% of what children learn in school is presented visually [1,2,7]. It is estimated that 1 in 4 school children have some form of vision problem. Of these, 5 to
10 Resolutions for Healthy (and Happy) Eyesight
It’s the time of year again when we start to make about our resolutions for healthy living. Wouldn’t it be great if this resolution could help protect your eyesight? Well, in fact, healthy vision is one of the most important things you can do to be healthy and happy! That’s why today we’re going to
Celebrating 175 Years in Optics: From Curiosity to Innovation
This year, ZEISS celebrates its 175th year in business. A historic milestone and a rich legacy unmatched in the vision care industry. Since the early days when Carl Zeiss created his first microscope, ZEISS has played a leading role in advancing the field of optics. From pioneering surgical microscopes and slit lamps, to developing optical