ZEISS Eye Care Professional Blog

Pre-Visit App for Eye Care Professionals

Customer Partnership

ZEISS Pre Visit Prep App

 

 

Improve capture rate and speed up the dispensing process.

 

What is the Pre Visit Prep App?

 

A 2 minute pre exam quiz that primes patients for the lens conversation based on
their visual habits and lifestyle and results in an individualized lens solutions recommendation from ZEISS. This includes lenses, AR coatings and second pair sunglass options customized for their personal needs.

 

How do I use it?

 

It's easy!  Simply embed the quiz on your website to effortlessly enrich the online experience.  It will then be viewable on your website to help you  educate patients, speed up the lens selection process and drive more traffic to your business.

 

To add the embed code in your website, follow these
simple steps:

 

1. Locate the section of your web page where you want
the app to appear.

a. We recommend displaying it your Home page, which is usually named “default” or “index.”

b. We recommend placing the app within the widest body section of your website, rather than a narrow side rail on the right side of the screen.

c. The code must be placed after the <body> tag and before the </body> of your website. The code cannot be placed in the <head> section.

 

Instructions

 

1. Copy and paste the following iframe into your HTML code: <iframe width=”600” height=”300” src=”MailScanner has detected a possible fraud attempt from
“eur01.safelinks.protection.outlook.com” claiming to be MailScanner has detected a possible fraud attempt from “eur01.safelinks.protection.outlook.com” claiming to be
https://previsitprep.com/”></iframe>

2. You can modify the Width and Height dimensions, to ensure the app aligns with your site layout. However, we recommend that you use the 600x300 dimensions.

3. Save the file that you made the changes to.

 

Now it's time to let your patient know.

 

Share it via social media, email, or newsletter to drive people to your site and to help them understand which lenses are right for their lifestyle BEFORE they visit you.

 

Learn more at ZEISS.com/previsit or contact your
ZEISS representative.

ZEISS Virtual Expo – Fall 2020 Edition

Customer Partnership

Industry News

Optical Knowledge

Vision Products and Equipment

 

The ZEISS Virtual Expo is back!

 

 

 

ZEISS Virtual Expo--Fall Edition

 

You can now visit the revamped ZEISS booth in 3D from the comfort of your home.  We’ve custom-developed highly visual and interactive content using digital hotspots. Beyond learning about ZEISS’ latest innovations, viewers get to engage in topics like new lens technology, remote refraction, practice marketing, and even skill-building tools.  Discover how ZEISS offers a wide range of solutions to help propel ECP practices back to strength.

The ZEISS Virtual Expo consists of short, bite-sized videos that make navigating the booth easy and simple to digest.

We’ve broken it down into 4 major zones.

 

The NEW at ZEISS Zone highlights latest innovations from ZEISS such as UVClean.

 

UVClean

The first UV disinfection technology developed by and for eye care professionals. ZEISS UVClean can safely and easily disinfect 6 - 10 frames in just 40 seconds.  Additionally, we cover lens innovations like ZEISS SmartLife lenses which are specially designed to support quick and easy peripheral vision for today’s busy eyes.

The Remote Refraction Zone showcases ZEISS’ newest VISU360 platform which is designed to help practitioners conduct eye exams remotely.

 

Remote Refraction

We also use this section to highlight the VISUFIT 1000, a device that offers highly accurate 3D centration and innovative features to create a memorable experience for patients.

Learn about how ZEISS can take your practice to the next level in the ZEISS Solutions Zone with the Customer Dashboard.

 

Here you can access job order status reports, sales trend information, marketing resources, product news and more. All in one place.

Be the first to own ZEISS UVClean in the Show Specials Zone.

 

Also take advantage of exclusive offers on ZEISS optical equipment and lens cleaning solutions.

While this is not a substitute for face-to-face interaction, the ZEISS Virtual Expo offers a glimpse into the future of customer interaction with dynamic and engaging content that can be accessed 24/7, from the comfort of your living room and from any device (including smartphones!).

Click Here to experience it for yourself!

To find an eye doctor near you Click Here

To be contacted by a ZEISS representative, please visit https://www.zeiss.com/vision-care/us/for-eye-care-professionals/business-partnership.html

Practice Resilience–20 ZEISS Solutions for 2020

Customer Partnership

Practice Resilience

Powered by ZEISS

 

 

 

Let’s rebuild together.

 

ZEISS has nearly 175 years of experience helping customers navigate unprecedented times.  Discover how we can help you too.

Many eye care professionals nationwide saw a dramatic drop in patient volume when COVID-19 hit. For many, patient volume did start to increase in May, but practices now need to rethink and rebuild their practice to come out stronger.

 

Here are a few of the 20 solutions ZEISS provides to help you reach your 2020 goals.

 

 

ZEISS UVClean

Safely and effectively disinfect eyeglasses so you can spend more time with your patients.

Easily sanitize up to 10 frames in 40 seconds.
 

 

 

A Wide Variety of Lens Options

A wide variety of the latest in lenses to ensure you’re not only meeting their vision needs but their fashion needs as well.

 

A lens for everyone.
A lens for everyone

 

 

 

 

ZEISS Pre-Visit App

Draw in patients with a easy-to-use quiz that helps with the lens selection process.

 
Patients can determine which lens they want.

 

 

 

ZEISS VISU360

Cutting-edge digital platform for customizable remote exams.

Remote eye examinations

 

 

 

ZEISS Fog Defender System

Offer fog-free vision to your staff and patients.

 

Fog-free for up to 3 days

 

 

 

 

ZEISS Special Financing

Manage your lab account better with flexible financing and payment terms.

Flexible terms

 

 

 

 

 

ZEISS VISUFIT 1000

Update your office to the future of digital centration and virtual try-on.

Next level digital centration.

 

 

 

ZEISS Customer Dashboard.

View and manage all of your ZEISS business in one easy-to-use location.

Manage your ZEISS business in one place.

 

 

 

ZEISS Sprint Service

Extra-fast, prioritized lab service with a risk-free guarantee to ensure your patients get their best vision quickly.

Fast lab service.

 

 

 

ZEISS Safety Eyewear Program

Protect yourself and your staff with ZEISS advanced lenses and quality safety frames.

Eye protection and all-day comfort.

 

 

 

ZEISS Webinar Series and ABO Courses

Earn ABO, NCLE, and COPE credits with the ZEISS webinar series in your downtime.

Earn credits and stay up-to-date.

 

 

 

ECP Social Assets

Focus on patient outreach and let them know you can safely meet their vision needs.

ZEISS offers a  broad selection of content for web or social media that is updated monthly.

Social Media support and content

 

 

ZEISS Slit Lamp Breath Shields

Essential protection for in-person eye exams.

Enhance your protective protocols.

 

 

 

ZEISS Virtual Expo

Take advantage of the Expo specials online.

 

Visit the expo from the comfort of your home.

 

 

Learn more about ZEISS offerings.

 

Trust ZEISS to provide solutions to helping you navigate 2020 and beyond. Visit www.zeiss.com/practiceresilience to learn more.

 

Click Here to find an eye doctor near you.

 

If you’d like more information on becoming a ZEISS partner or if you’d like to be contacted by a ZEISS representative, Please Click Here

NEW ZEISS UVClean

Customer Partnership

 

Tired of cleaning eyeglasses by hand?

Safely disinfect eyeglasses in just 40 seconds with the ZEISS UVClean.

 

Introducing the first UV disinfection technology developed with and for eye care professionals. The ZEISS UVClean can safely and easily disinfect 6 or more frames in under 40 seconds.

Why use UV to disinfect?

 

With the coronavirus pandemic, people are revisiting ultraviolet light and its role in zapping viruses and bacteria.  Hospitals have utilized UV to cut down on drug-resistant superbugs for years, but its use in more common spaces has recently surged.

The type of UV used, ultraviolet C (UVC) is one of the three types of rays produced by the sun and it is filtered out by the ozone layer before making it to Earth.  This is good because not only does UVC kill germs, it is also known to harm our bodies. ZEISS UVClean safely utilizes UVC in a contained space to ensure optimal safety.

The Centers for Disease Control states that the inactivation of viruses with UV light has been “demonstrated under controlled conditions in a laboratory”.*  UVC is absorbed and then deactivates viruses and other pathogens.

The ZEISS UVClean was developed and rigorously tested by eye care professionals to meet the demands of high-volume eye care practices.  This cutting-edge device is fast, safe, and effective on both frames and lenses.

A lot of time is lost by manually cleaning eyeglasses after every try-on.

 

Increase productivity and save money on cleaning supplies with ZEISS UVClean.  With just one click, you can disinfect 6 – 10 pairs of eyeglasses in only 40 seconds.

Clean eyeglasses without soapy water, expensive smelly chemicals or re-purposed industrial/consumer UV solutions.  Not only is ZEISS UVClean a more “green” option, it also saves hands from the repetitive exposure to harsh chemicals.

Created specifically for the optical dispensary.

 

Created and designed by eye care professionals to be a stylish addition to any dispensing area.  Patients will be impressed with this cutting-edge tool and the practice’s focus on health that you display.

 

Eyeglasses or sunglasses, big or small, ZEISS UVClean disinfects them all.

 

Simply load the eyeglasses into the chamber, close the lid, and push start.  In just 40 seconds, every surface of the frames and lenses are disinfected.

4 germicidal UVC bulbs effectively disinfect.

 

With the just one touch, ZEISS UVClean bathes each pair of eyeglasses in powerful UVC light to quickly and safely disinfect in 40 seconds.

The unit is designed to safely use UVC seals it in the germicidal chamber.  The lid also locks automatically to ensure an extra level of user safety.

This practice, called “ultraviolet germicidal irradiation” has long been used in hospitals when difficult-to-treat pathogens are present…and now it’s available to you.

Trust ZEISS to provide thorough disinfection of frames and lenses.

 

If you’re interested in obtaining a ZEISS UVClean for your practice visit www.zeiss.com/UVClean

To find an eye doctor near you, visit www.zeiss.com/FindAnEyeDr

If you’d like more information on becoming a ZEISS partner or if you’d like to be contacted by a ZEISS representative, Click Here

Made in the USA

 

*CDC.gov

 

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Sunscreen for your eyes? We asked people on the streets of San Francisco.

Customer Partnership

What sunscreen do you use for your eyes?

Most people know about the importance of protecting their skin from potentially harmful UV rays, but what about their eyes?  Aren’t they just as or even more likely to be damaged from the sun?  To find out what people really think about UV protection for their eyes, we asked people on the streets of sunny San Francisco.

Using the ZEISS C-UVProtect

The result: 7 out of 10 clear eyeglass lenses only offer partial UV protection...letting as much as 40% of UV radiation through.

Many people said they hadn’t even thought about protecting their eyes from UV before…and they were not pleased to learn their eyeglasses lenses weren’t fully protecting their eyes from harmful UV radiation.

According to the American Academy of Opthalmology, too much exposure to UV light raises the risks of eye diseases, including cataracts, eye growths, such as pterygiums and pingueculas, and cancer.  Strong exposure to snow reflection can also quickly cause painful damage called snow blindness.

 

As eye care professionals know too well…

Protecting your eyes from the sun is extremely important for healthy eyes and vision.

But how can you tell if your eyeglasses have full sunglass-level UV protection?

Incomplete UV protection
Sunglass-level UV protection

The ZEISS C-UVProtect makes the invisible visible.

This cutting-edge device uses a special UV camera to show the amount of UV protection in eyeglass lenses.

No UV protection

If you can see your eyes through the lenses with the ZEISS C-UVProtect, that means your lenses DON’T have full sunglass-level UV protection.

If it looks like you’re wearing dark sunglasses, then your eyeglass lenses DO have full UV protection. ONLY ZEISS offers sunglass-level UV protection in all clear eyeglass lenses.

 

Would you like to demonstrate to your patients the value of ZEISS UVProtect?

 Learn More

 

Would you like more information on becoming a ZEISS partner or ito be contacted by a ZEISS representative?

 Contact Us

VISUFIT 1000- The beginning of a new era.

Customer Partnership

Industry News

Optical Knowledge

Vision Products and Equipment

ZEISS Advancements

NEW ZEISS VISUFIT 1000

Technology evolves and lifestyles change.  Therefore, so should the way we treat patients and their eye care needs.

The digital age will redefine optometry practice. Patients today are already more demanding than ever. Customization and convenience will become key elements of differentiation for your practice. Even experienced eye-care professionals are facing new challenges.

In a recent worldwide survey, 40% of eyeglass wearers said they are looking for much more than just price and promotions.

So what are they looking for?

  1. 90% want to restore their natural vision and eye health
  2. 85% want a reduced fear of deterioration of eyesight
  3. 80% desire individualized consultation and treatment
  4. 75% want eye protection

In many cases, standard lens solutions provide “good enough” vision for patients.  However, when these standard lenses are adapted to specific position of wear parameters, the level of vision reached can be exceptional.

As eye care professionals know too well…
A lens that is not fitted perfectly to the anatomy of the patient and frame can be responsible for losing up to 40% of the lens performance…leaving the patient with less than desirable vision and causing complaints such as tired eyes and headaches.

94% of Eye Care Professionals consider centration to be a crucial part of their dispensing practice, but in up to 82% of cases, the position of wear parameters (POW) are done with PD rulers and pupilometers….

If your practice has highly informed and demanding patients, this older POW measurements may be letting them down.

In 3 extensive market research waves, the ZEISS VISUFIT 1000 was considered impressive and innovative with a higher value than other solutions.

Make sure you stay ahead of the competition.

Benefits of the ZEISS VISUFIT 1000

  •  Easy and accurate centration without need for a calibration clip.
  •  Ensures a more natural body posture, essential for an accurate measurement.
  •  Controls eye convergence, using a laser speckle.
  •  Uses the pupil center methodology for centration, up to 0.5mm more accurate for PD measurement than devices using corneal reflex.
  • Allows measuring BVD, even with thick temple frames.
  • Measures both right and left eyes main POW, for a more individualized calculation of the performance of the lens.

ZEISS VISUFIT 1000 performs better than other devices, especially for Total PD, Back Vertex Distance (BVD) and Pantoscopic Angle. Additionally, the wrap-angle is measured as-worn, for a new level of accuracy to this parameter.

 

An Avatar of the patient is generated to ease several functions, including measuring BVD with thick temples.

 

The thick temples are not anymore an obstacle to detect the cornea position to measure the BVD.

 

 

 

 

 

Easy control with an iPad using VISUCONSULT 500

Better vision unlocking the full potential of 3D vision.

 

The individualization of the POW optimizes the vision zones due to the introduction of the individual values of the patient in the calculation of the design of the lens, while enlarging the selection of the frame = better aesthetic for the patient.

 

 

This is the time to explore new opportunities. ZEISS has been a partner to eye-care professionals for many years. We understand the challenges you face and we have the solutions.

 

Interested in becoming a ZEISS account or would you like to be contacted by a ZEISS representative? Click here

 

 

Visit the ZEISS VISUFIT 1000 Product Page

 

ZEISS SmartLife Lenses: The Smart Choice

Customer Partnership

 

NEW ZEISS SmartLife Lens Portfolio

All-day comfort for today’s busy eyes.

Today’s mobile technology and on-the-move lifestyles are stressing our eyes. Frequent gaze changes to and from smart devices can lead to eyestrain. ZEISS SmartLife Lenses are specially designed to support quick and easy peripheral vision for all-day comfort

The first complete lens portfolio for a connected and on-the-move lifestyle.

Ever since the introduction of the smartphone, we have increasingly lived and become accustomed to 24/7 mobile internet access. This constant digital connectivity has a profound impact on our  eyes and posture.

Research shows that people are no longer stationary while  using their digital devices. In a recent study, more than half of respondents  reported looking at their smartphones  even while climbing stairs.

Eye care professionals need a complete premium lens portfolio to address this new connected, on-the-go lifestyle for all patients, whether  they need single vision, digital or progressive lenses..

The first-of-its-kind ZEISS SmartLife Lens Portfolio offers all-day lens designs to address the visual needs of modern life. Broad enough to cover all age-related needs, it is specially designed for today’s connected and fast-paced lifestyles.

Today's mobile technology is stressing our eyes.

SmartLife lenses are based on four design principles that, in combination, meet the individual requirements of a dynamic, connected lifestyle for adults of all ages.

 

The foundation of the new ZEISS SmartLife Lens Portfolio - ZEISS SmartView Technology – is founded on research of today’s modern visual behavior.  In addition to Clear Optics and Thin Optics, ZEISS SmartView Technology incorporates new Smart Dynamic Optics and Age Intelligence technologies. Smart Dynamic Optics is based on a sophisticated object space model that accounts for today’s visual behaviors while a new design fingerprint provides a smoother distribution of powers to improves visual comfort during eye movements  throughout all areas of the lens.

The fastest growing segment of smartphone users is among people older than age 55. Age Intelligence technology optimizes the lens based on the eyes’ accommodation ability.  As we age, the crystalline lens loses its elasticity, causing a decrease in the amplitude of accommodation. Further optimization accounts for the wearer’s pupil size and the gradual decrease in the ability of the pupil to dilate.  Clear Optics provides precision in every step of the lens design and fabrication, while Thin Optics improves aesthetics by achieving the best in thin and light lenses.

Want to know more about ZEISS SmartView Technology?

Download the whitepaper here

Custom-designed to meet your vision needs.

ZEISS SmartLife: the smart choice.

The go-to lens portfolio for today‘s evolving vision needs.

ZEISS’s deep understanding of modern visual behaviors and habits has guided the design philosophy behind the ZEISS SmartLife Portfolio.

This completely new portfolio is divided into THREE categories:
ZEISS SmartLife Single VisionZEISS SmartLife Digital and ZEISS SmartLife Progressive Lenses, all with further optimization and individualization based on age-related visual needs.

  • This complete portfolio serves a wide range of patients (20 years and up), addressing their visual needs now and in years to come.
  • A comprehensive consumer acceptance test was conducted by the Aston University’s School of Optometry in the UK, has shown high levels of customer satisfaction.
  • ALL clear ZEISS SmartLife Lenses include sunglass-level UV protection with ZEISS UVProtect Technology.

 

What do SmartLife Lens Wearers Report?

In an external acceptance study, SmartLife Lenses gave 84% of single vision, digital, and progressive lens wearers all-day visual comfort. In this same study, 94% of SmartLife Single Vision wearers perceived wide fields of comfortable vision for intermediate and near vision tasks. 73% of SmartLife Digital Lens wearers reported feeling no eyestrain at the end of the day and the majority reported feeling less eye strain compared to their habitual lenses.

Additionally, 4 out of 5 SmartLife wearers experienced smoother vision from near to far across all viewing zones.

 

In today’s connected, on-the-move lifestyle, our visual behavior is dynamic with frequent gaze changes between various directions and distances. SmartLife lenses help wearers transition from a single vision lens into a digital lens with a low add power boost and finally to a digitally optimized progressive lens design.

To learn more, visit  www.zeiss.com/pro/smartlife

 

Have a question or would you like to be contacted by a ZEISS representative?

 

                                     Contact Me

 

Make invisible UV light visible for your patients

Customer Partnership

ZEISS C-UVProtect Demo Tool

You know UV protection is as important for the eyes as it is for the skin, but how can you convey that to your patients?

 

With the new ZEISS C-UVProtect, you can demonstrate the level of UV protection in lenses to your patients.

How it works

 

It’s simple. The ZEISS C-UVProtect tablet uses a low level of UV light within a special camera to illustrate lens protection from UV.

When looking at the tablet, lenses that appear visibly dark and not transparent fully block UV.

The clearer the lenses appear, the less they protect against UV. Lenses that are transparent do not protect against UV.

 

The ZEISS C-UVProtect is a great tool to let your patients experience and understand the importance of full UV protection in their eyeglasses.

Did you know? 84% of consumers would stop using their current eye doctor if they were not provided with lenses that offer full UV protection up to 400 nm.

How to order one for your practice

 

Launched in the U.S. and available for order nationwide. You can simply ask your ZEISS representative or call 1-866-596-5467.

 

*A ZEISS account is required for purchase.

To learn more go to www.zeiss.com/cuvprotect

What’s So Special About Garrett Leight?

Customer Partnership

A Behind the Scenes Look at Garrett Leight California Optical.

 

 

Have you heard of Garrett Leight eyeglass frames?

 

If you live in Southern California or follow fashion trailblazers such as Leonardo DiCaprio, Kendall Jenner, or Jennifer Lawrence, chances are you probably have. Join us as we take an inside glimpse into what makes Garrett Leight California Optical (GLCO) effortlessly stylish.

 

What is Garrett Leight California Optical?

 

Or better yet, who is Garrett Leight?

 

Founder and Visionary, Garrett Leight, is part of an optical family that has a longstanding passion for eyewear.  The independent eyewear brand was founded in Venice Beach, CA and brings a fresh perspective to classic styles with iconic designs made from premium materials and with the highest quality craftsmanship. The first retail location was opened in 2009 offering a unique aesthetic, a fashion boutique vibe and personable on-site opticianry services that propelled the brand on an upward trajectory. The GLCO line of frames quickly grew in popularity with the young-creative set of West-LA, Hollywood and beyond.

 

What is GLCO known for?

 

 Aesthetics

With a strong Southern California identity, GLCO frames embody a timeless design and style.  From their Venice Beach location on Abbot Kinney to their New York location in the heart of Soho, you’ll find everyone from A-list celebrities, musicians, and local artists looking to find a frame that suits their own original style.

Quality

Garrett Leight designs their frames to last and sources high quality materials from around the world.  They use top-of-the-line ZEISS lenses, cutting-edge lab technology, and various innovative frame materials to further differentiate their brand.

 “…our frames can only be done justice if we’re adding the best lenses…”- Jason Casillas, Director of Retail.

  Garrett gave his opticians the freedom to choose the lens supplier they felt best fit the GLCO brand and identity.  And so they ultimately settled on ZEISS lenses because of their unsurpassed quality and reputation for excellence. Furthermore, the ZEISS name gives their patients a higher degree of assurance and credibility in knowing their new eyewear come with the very best quality in everything…including the all-important lenses.

 “..the ZEISS brand name is like Coca-Cola for people who’ve worn lenses their entire lives.”

  Labs

 

To support their high-quality service and products, in-house labs were built within the GLCO flagship locations. The onsite labs make it possible for customers to have their stylish frames fitted with a pair of premium lenses within as little as an hour. Wide windows into the store’s lab area create an open-air feel that allows the customers to observe the craftsmanship as their ZEISS lenses are cut, edged, and even custom dyed before being skillfully placed into their new frames.

 

 

 “…you’re talking about people’s sight and vision and their entire style and look…” – Garrett Leight

 

 View the full video on YouTube here: