ZEISS Eye Care Professional Blog

Why Paula Whitt chooses ZEISS DriveSafe for her patients

Customer Partnership

Paula Whitt, optician

Most patients are looking for eyeglasses that will serve them day and night, in every condition, including rain. Finding that perfect lens is the difficult part. Luckily, ZEISS has a portfolio of lenses suited to almost every visual challenge.

Paula Whitt, optician at Oregon Eye Specialists, has tried a LOT of lenses and ZEISS DriveSafe is her go to for a variety of reasons.

Listen to Paula discuss the features and benefits of ZEISS DriveSafe and why it’s her first choice for her patients HERE.

 

 

ZEISS continues to impress at CES 2019 – Day 4

Vision Products and Equipment

The fourth day of CES typically winds down significantly and has been referred to as exhibitor day since many exhibitors have time to finally visit one of 4,400 booths at CES 2019.

The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue and to learn about the gap in UV protection.

The ZEISS C-UV400 continued to dominate and be the most sought after tech in the wearables section as visitors wanted to discover if they had enough UV protection in their glasses. The team did find time to take their own selfie on the UV tablet including the use of our pirate glasses, which has one industry  standard lens and one ZEISS UVProtect lens. These clear lenses look like sunglasses to a UV camera when they provide full UV protection.

As our team met with other exhibitors they were very complimentary about our booth design, attendee engagement, and our story. ZEISS was even treated to a tribute by one app developer who displayed the ZEISS shield while demonstrating the power of the app.

CES 2019 is now in the books and ZEISS definitely had a great impact with consumers.

 

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ZEISS booth continues to outperform other exhibitors at CES 2019 – Day 3

Vision Products and Equipment

The ZEISS booth continued to be the epicenter in the wearables section of CES 2019 again today.  Over 1200 attendees stopped by the booth, including over 800 attendees who waited in line as long as 30 minutes to experience the UV demo tools and ZEISS video. At one point the line was seven people deep for each of the iPad stations, clearly outperforming all other exhibitors in the wearables section for attendee interaction.

The strong level of interest by attendees attracted media from around the world as Andrew Hyncik, VP of Marketing and Steven Haifawi, Senior Director of Customer Service and VTS both conducted multiple interviews for print and electronic media. In addition, Andrew held a Facebook Live session with Dr. Iravani of Silicon Valley, who was in town to visit CES, and experienced the onslaught of attendees to the ZEISS booth first hand.

The celebrity buzz also continued as Shawn Stockman of Boyz II Men and former NBA player Jerome Williams both stopped by the booth to learn about the UV protection gap and use the ZEISS C-UV400 tablet.

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ZEISS booth heats up CES 2019 – Day 2

Vision Products and Equipment

The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees.  812 of these attendees waited in line for up to 25 minutes to interact with several innovative UV demonstration tools, including the new ZEISS C-UV400 tablet, as well as to watch a ZEISS video detailing the importance of prioritizing UV protection before blue light.

 

The underlying message of UVB4Blue resonated with attendees as they took away the need to ensure they have fully protected themselves from UV light all the way to 400 nm before addressing any blue light concerns they may have. The sheer volume of attendees at the ZEISS booth also attracted additional media outlets today including additional bloggers, social media influencers, two international news outlets, industry media from Vision Monday & 20/20 Magazine, and the CES organizers themselves who used the ZEISS booth as the backdrop for capturing show imagery to memorialize day two.

Actor Wesley Snipes, a ZEISS enthusiast, also stopped by the ZEISS booth to see what was new from ZEISS “the maker of the greatest lenses in the world”. Mr. Snipes was happy to hear about ZEISS UVProtect and excited to use the ZEISS C-UV400 tablet.

 

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ZEISS takes on CES 2019 – Day 1

Vision Products and Equipment

With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses.

The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by to learn about ZEISS UVProtect and to see and use the new ZEISS C-UV400 tablet revealing the amount of UV protection they have in their lenses.

The UV message and word of the C-UV400 tablet and other interactive demonstrations spread quickly and the ZEISS booth became a must stop for guided tours of CES and Media allowing our team to provide private briefings to a variety of groups including Google, Facebook, Norwegian Cruise Lines, Fox News, CNET, as well as bloggers and social media influencers.

The importance of UV protection was not lost on Australian attendee, Greg Norman “The Shark”, who spent most of his professional life outdoors as a professional golfer.   He was very interested in the C-UV400 tablet as a vehicle for spreading the word about the importance of UV Protection.

Want to know more about CES 2019? Read more.

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Apollo 8 and ZEISS – Meeting William Anders

ZEISS Advancements

The first manned Saturn V vehicle, lifting off from Kennedy Space Center on December 21, 1968, with a crew of 3 astronauts, Frank Borman, James A Lovell, Jr., and William Anders, escaped Earth's gravity, traveled to the lunar vicinity, and orbited the moon.

I’m a life-long aviation and space flight buff, and to me Apollo 8 was the most significant space mission ever--even more than the fabled Apollo 11.  Landing on the moon, while certainly harrowing, is relatively easy.  Getting there, however, is exceptionally hard, and Apollo 8 was the first manned flight to achieve that, 50 years ago this past Christmas.

It had so many extraordinary moments, too many to mention here.  I can never forget the Christmas Eve telecast from lunar orbit, watching the lunar surface drift past as the crew described a “stark, foreboding” place, being visited by humans for the first time.  If that was not enough, they closed by reading the opening lines of Genesis, and wished everyone “Good luck, Merry Christmas, and God bless you, all of you on the good earth.”  It’s on YouTube, of course.  You definitely should watch it.  I do every few years or so, on Christmas Eve.

There is also a personal reason that I feel so connected to Apollo 8.  Bill Anders and I both come from the same neighborhood outside San Diego.  He’d been gone for 15 years when we arrived but I used to bicycle past the family’s house every day in high school.  I even corresponded with him in the late 1990’s, and we exchanged memories of growing up there.  So in 1968, when my family was eating dinner and watching that Christmas Eve’s telecast, we were only a couple of miles from where one of the crew members had grown up.  I had always wanted to meet him, and the opportunity finally came a few weeks ago at the San Diego Air and Space Museum’s Celebration of Apollo 8.

The author, Daniel Goldzband, at the San Diego Air & Space Museum event.

And yet it was not the moon that became the ultimate focus of the Apollo 8 mission.

“We came to explore the Moon,” said Apollo 8 astronaut Bill Anders, “But we discovered the Earth.”

A few months earlier I had joined Carl Zeiss Vision, which gave me yet another connection with Bill Anders.  He took his iconic photo “Earthrise” with a Zeiss 250 mm Sonnar telephoto lens.  Before I left for the museum I asked our president, Jens Boy,  what I could bring him as a token of appreciation.  Jens and I had the same idea -- “How about giving him some ZEISS Lens Wipes!”

Photo credit: NASA/Bill Anders, Public Domain, https://commons.wikimedia.org/w/index.php?curid=306267

 

It was – of course - a very small gift, but proved to be an excellent choice.

 

Dan (right) with astronaut William Anders (left) at the San Diego Air & Space Museum.

“I could have used these on Apollo 8!” said Anders with a smile and twinkle in his eyes. 

Well, maybe so, but I think you and your crew mates did just fine, Mr. Anders, just fine.

Congratulations and thank you from all of us.

 

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On the Road Again

Vision Products and Equipment

At some point in life, most people experience deteriorating eyesight that makes driving at night or in rainy conditions a little less comfortable than it was when they were younger.  Alana Whitaker, a sales rep for Woow eyeglass frames, has experienced this for herself.

In a recent blog post, she shares her perspective..

“As a sales rep, I spend a lot of time driving. … As I’ve gotten older (and my vision has slowly started deteriorating), I’ve found myself not loving driving at night. As I’m driving, I’m constantly switching from looking ahead, to my mirrors, to my dash and sometimes shifting my focus so often causes my eyes to get tired quicker, particularly at night.”

Unless you’re in the optical business, most people are unaware of multitude of lens options available. Customizing lenses to lifestyles can positively impact both patients and businesses.
“If you have a patient who spends long periods of time on the road commuting or otherwise, DriveSafe lenses from ZEISS could be a great recommendation to fit their driving vision needs. When you customize your patient's prescriptions to their lifestyle as opposed to just offering the basics, you drive more value to your optical.”

ZEISS DriveSafe lenses have been designed to promote clarity…even in the toughest driving conditions.

“…DriveSafe utilizes an enhanced lens design that takes into account our enlarged pupils in poor or low light environments and a special coating that reduces glare at night. Besides all of this, they also make it easier to shift your viewing focus quickly, making them extremely comfortable for your eyes, especially for progressive lens wearers.”

Patients want an all-day lens that will suit their lifestyle.  This is where ZEISS DriveSafe really stands out.

“…they can be worn all day and make great everyday lenses too. There are single vision and progressive options, as well as you can add darkening photochromic options to them. Plus, ALL lenses from ZEISS come standard with UV Protect, so you and your patients are 100% covered against UV rays during the day.” 

Want to know more about lenses designed for the challenges of driving? Read here about ZEISS DriveSafe lens technology.”

Read more

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The science and fashion behind National Sunglasses Day

Industry News

June 27 is National Sunglasses Day, and it’s a great opportunity to remind patients how  important it is to protect your eyes as vigilantly as you protect your skin. And with the variety of ZEISS lenses that offer UV protection, you can really express your personal style.

Eyewear stylist and influencer Alana Whitaker, known as @californiaglassesgirl on Instagram, recently put ZEISS mirror lenses in two of her WOOW frames, and we think they look great.

But there’s more to sunglasses than how great they look. What’s the science behind UV protection? And how can you be sure that your sunglasses are protecting you? Here’s an overview.

UV rays from the sun can cause short-term and long-term damage to both the eye and its surrounding tissue (known to doctors as the external ocular adnexa). Short-term damage comes from UV-B rays primarily, and includes corneal burns (photokeratitis), conjunctivitis, and sunburned eyelids. UV-A rays (320-400 nanometers) can be attributed to long-term problems such as cataracts, photoaging, and even skin cancer. These rays penetrate the deepest into the skin and eyes. To protect your eyes as well as you can, it is important to select eyewear with UV protection which covers the entire UV spectrum up to 400 nm.

Fortunately, ZEISS has the broadest offering of UV400 protection for the eyes on the market. For patients who want full UV protection and reduced glare, ZEISS has a wide range of prescription sunglass tints, gradients, polarized lenses, and mirror options. There is even a quick quiz to help guide your patients into the best outdoor lens option to suit their lifestyle, the Sunlens Type Test.

ZEISS also has a wide range of self-tinting lenses for patients who want the convenience of having one pair of glasses which have clear lenses indoors and a sunglass tint outdoors. ZEISS PhotoFusion lenses adapt very quickly to changing light conditions, come in 5 color options, and offer full UV protection up to 400nm.

But that’s not all. Since April 2018, ZEISS has had the most astounding offer yet for patients wanting full UV protection.  All ZEISS clear lenses now come with sunglass level UV protection in all materials. That means full UV protection is now available to all eyeglass wearers – as long as their lenses are from ZEISS.

ZEISS truly has you covered – and protected from UV.

Find out more:

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Keep It Sunny: Raising UV Awareness with a Chatbot

ZEISS Advancements

2018 has been the breakout year for chatbots. Just two short years ago, most of the world hadn’t heard of them. Now there are well over 100,000 just on Facebook Messenger alone. They’re catching on quick, and already more than 20% of consumers prefer chatbots as the easiest way to contact a business, beating phone calls, emails, and websites.

“By 2020, 80% of business will have some sort of chatbot automation in place.”—Business Insider, 2016

That’s less than two years away!

Creating a unique, user-driven, interactive customer service experience is something most companies strive for, right? Well, that’s really difficult to do 24/7, unless you employ chatbots. And ZEISS is known for being a trend-setting technology and precision company, so it was time to place our trust in technology yet again and give chatbots a try.

Sunny the UV Chatbot avatar

Sunny the UV Chatbot was launched within Facebook Messenger in April 2018 to support the launch of the popular ZEISS UVProtect lens technology, and bring awareness of the need to protect eyes from harmful ultraviolet (UV) light. Sunny is the first chatbot to be released in the eyeglass lens market. Its purpose is to provide information about UVProtect lenses while educating consumers about UV and its potential to harm our eyes. People can chat with Sunny the UV Chatbot anytime of the day, whenever it’s convenient for them.

It was important to make sure Sunny met the needs of our customers, so it was designed to be both informative and funny with a witty personality. The first question Sunny will ask you is if you’d like your UV Index for the day. Reminding people to consider their daily UV environment and how to best protect themselves is an essential first step to increasing awareness.

Sunny also offers a UV risk assessment so that people understand their risk, not just to their skin, but to their eyes as well.

Think you already know a lot about UV? Well, take Sunny’s fun quiz and find out if you’re right!

Sold on the need for ZEISS UVProtect lenses? Just ask Sunny to find a ZEISS eye care practice near you and you’ll be on your way to having the best protection around.

Want to see for yourself? Open Facebook Messenger and search for Sunny the UV Chatbot by name, or click this link: bit.ly/SunnyUV.

Engaging consumers where they prefer to be served is a crucial step in reaching the ZEISS goal of building awareness about the risk of UV damage to our eyes. Sunny the UV Chatbot is a step in the right direction in effectively engaging with our customers and their patients.

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