ZEISS Eye Care Professional Blog

ZEISS Launches a New Series of Flash Mirror Colors

Vision Products and Equipment

 

Ever wonder what the difference is between flash mirrors and regular mirrors?

Flash mirrors are essentially lighter mirrors than standard mirrors.  They have a slightly lower reflectance and less influence on the base color tint of the lens.  This means if you have a lens tinted grey, the color you see through the lens stay neutral with a flash mirror, rather than picking up some of the other colors you might see reflected from the mirror.

Another benefit of the lower reflectance in a flash mirror is they are usable indoors on a clear or photochromic lens.

ZEISS launched 3 new Flash Mirrors this April.

ZEISS DuraVision Flash Jade, Amber, and Sapphire are being added to our existing DuraVision White (Flash Silver).   Each of these flash mirrors has a slight reflectance as indicated by each of the colors’ named:

Flash Mirror Amber (gold)
Flash Mirror Sapphire (blue-violet)
Flash Mirror Jade (green)
Flash Mirror White (silver)

 

The existing 7 standard mirror colors are:

Mirror Blue
Mirror Strong Blue
Mirror Bronze
Mirror Gold
Mirror Green
Mirror Red
Mirror Silver

 

Bonus! Also included with these mirrors (and all DuraVision mirrors) is DuraVision Sun backside AR.  These new flash mirrors are a great addition to any tinted, polarized, PhotoFusion, or Transitions lens.

To find an eye doctor near you with ZEISS Mirror lenses visit: www.zeiss.com/findaneyedr

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Why Dr. Chatwani Offers the ZEISS Experience to Her Patients

Customer Partnership

In January 2019, Dr. Chatwani opened her brand new location for Tri-City Optometry in Fremont, CA after working in her original location for over 13 years.  Her new practice reflects her modern vision of serving patients in Silicon Valley with an innovative, technology-driven practice and an exclusive partnership with ZEISS.

“I wanted to offer the latest technology, and chose a partner that also wanted the best for me as an independent practice, so I chose ZEISS.  ZEISS has over 170 years of expertise in precision optics. My patients are getting the best lenses and technology available and with ZEISS equipment, and I know they’ll get a full ‘ZEISS Experience’ from the start of their exam through to the selection of their lenses and eyeglasses.”

 

Built with the end-to-end patient experience in mind, the new office offers an inviting and distinctive space. Most notably, there is no reception desk. Instead, you find a welcoming “Community Table” where patients are greeted by a Tri-City Optometry team member, complete with iPad-based check-in.

“We wanted to design the office with best possible experience for a patient. Every patient is greeted eye-to-eye and with a smile when they enter the practice. By design, we don’t have a formal reception desk. As a result, phone calls are never answered in the optical and paperwork is completely out of sight. The staff is trained to keep 100% of their focus on every patient that walks through the door.”

 

The well thought out patient experience continues down to the staff uniforms of matching scrubs, music in the optical, scent branding, and name tags with a modern design which adds a level of trust and professionalism. The attention to design detail continues with consideration of the flow of the patient journey through the office.

The sensory experience continues with bright white frame boards and specialized retail lighting,  with a carefully chosen frame selection that offers an inviting shopping experience, allowing patients to want to stay and browse at ease. In addition to the inviting optical space there is a high-tech ZEISS equipped pre-test room, a room for vision therapy and an esthetician room for personalized patient services such as threading and brow waxing. Dr. Chatwani shares,

“We thought patients would appreciate the extra services related to the eyes and it again adds another convenience for them to get it done all in one place.”

 

Tri-City Optometry has grown organically over the years, which has relied heavily on word of mouth and recommendations from happy patients to family and friends.

“I’ve always had a passion for this industry and truly want to help every patient see better so they can live their best lives. I think people remain loyal when they know they are getting specialized care and that the doctors and staff really do care about the people they are serving.”

 

Tri-City Optometry also uses social media with a more organic approach to help them market the practice and their services.

“Being active on social media has allowed us increased communication to current patients while reaching new ones. This lends itself to building lasting relationships and an ongoing community around our practice.”

 

In addition to working in the office, Dr. Chatwani has served as an eye doctor to the Oakland Athletics and enjoys seeing the players at the office, attending Spring Training, as well having a further reach with the local community.

For more information about Tri-City Optometry, visit www.tricityeyes.com, and to learn more about ZEISS go to www.zeiss.com/lenses.

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5 Inexpensive Ways To Create a Trendy Practice

Customer Partnership

Jessica Vanek, OD

 

As we are faced with the increase of online sales and the presence of hip, commercial brick and mortars, we find ourselves pondering on how to find a way to compete in the market, without slashing prices and compromising the quality of our product.  Focusing on the aesthetic of your office is a great way to do that.  I have listed several ways to update your office without breaking the bank.

1.Get rid of your frame boards.

Frame boards are unwelcoming to most consumers.  Free-floating shelves and large, attractive bookcases are a great, unconventional way to display frames.

Add pops of color with chairs and get rid of frame boards.

 

2.Don’t be afraid of color.

You do not have to paint the whole office in order to bring in color.  Instead just add pops of color by using accent items throughout your office.  Paintings, chairs, flowers, and rugs are great ways to incorporate color and make the office look and feel more inviting.

3.Clear Up the Clutter.

Do you have 3 year old posters leaning against the wall advertising products that you don’t carry anymore? Reach out to your vendors for fresh items and toss out the old. Consider removing them in full or cutting them back by 50%. You will instantly see your space open up and have an instant updated look.

Clutter-free

 

4.Use Your Window Space.

If you have a large window in front of foot or vehicle traffic, you have a great way to communicate with patients. Whether it’s through the use of a fresh window print highlighting your product or by creating a seasonal storefront window theme, consider how you can bring your window to life.

5.Get creative!

Do not be afraid to try something new. For example, writing desks make great dispensing tables. Browse your favorite stores for unique mirrors and chairs for both your optical and waiting room. If you are limited with time, utilize Pinterest for ideas and then order online. Today’s patient would rather feel like they are at a spa or high-end retail store vs. a traditional doctor’s office.

Get inspiration from where you like to shop or spend time.  Coffee shops and trendy shoe stores are great places to pull inspiration from.  It is all about creating a space that people want to spend time in.

 

 

The Gift of Eyesight-The Power to Make a Difference

Customer Partnership

Dr. Moes Nasser In front of Tanzanian clinic.

Dr. Moes Nasser, OD, was born in Tanzania, a country with few eye doctors.  Sadly, professional eye care is beyond the reach of most Tanzanians, particularly those in rural areas. Suffering from poor eyesight himself as a child, Dr. Nasser’s eyesight went uncorrected until an organization came to his village and fitted him with his first pair of eyeglasses.

This gift of sight impacted him in such a monumental way, that he decided to pursue an education in optometry, graduating with his O.D  in 1982 from the University of Houston.

Practicing in Houston, Texas for 37 years, with 3 practices in the area, he participates in both state and national optometric associations, and serves as Vision Source administrator for the South Houston area. He also served as a National Board Member for Optometry Giving Sight.

Optometry Giving Sight

Having never forgotten about the great need in his homeland of Tanzania, he has lead mission trips back to remote areas in Tanzania for the last ten eleven years, with the support of eye care professionals and corporate partners. Standard eye exams and eyeglasses are given to help prevent blindness and vision impairment.

Some of the children that Dr. Nasser has helped.
Dr. Nasser providing an eye exam.

In 2010, his leadership and vision took his Tanzania project to new heights, and funds were raised by doctors, patients and staff, culminating in the construction formation of the Bariadi Clinic, just miles from where Dr. Nasser was born. This mobile clinic, to be renamed Lake Zone “Roshanali Nasser” Outreach Clinic in September 2018, helps thousands of people receive much-needed eye care.

Roshanali Nasser” Outreach Clinic

ZEISS, a foundation owned company, has always had a passion for helping others and community outreach. We are proud partners of Optometry Giving Sight.

We love finding inspiring stories that align with our core values and Dr.Nasser’s touching and personal experience of helping others with the gift of clear vision is one we couldn’t help but share.

We’d like to thank Dr. Nasser for sharing his inspiring story with us. If you would like to donate to Optometry Giving Sight fundraising page, click here to donate,  Optometry Giving Sight fundraising page.

A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions.

Customer Partnership

"Today's consumers and patients are drawn to new and engaging experiences," says Dr. Iravani.  "Why not make the visit to the optometrist unique and refreshing?"

In August 2017, eyeXam Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.

Dr. Iravani's latest brain-child evolved from her interactive, consumer-facing eyeXam app.  Her goal was to create an engaging experience for consumers to quickly get the guidance and products they need for optimum eye health.  As a pioneer in mobile vision screening, eyeXam created a patented method for accurate, self-guided vision screening, which as now been used by consumers all over the world.  eyeXam is also a leading app in connecting people with some of the most trusted eye care providers.  The app currently lists over 30,000 eye care providers.

"The eyeXam app has now given way to the eyeXam optometry in-office experience", explained Dr. Iravani.  "After many requests to open a 'brick and mortar' location, the first site was born.  What better place to start than at the heart of technology, Silicon Valley. Our world is fueled by digital technology, and in this context, our eyes need to be treated with specialized care, the most advanced technology, and the latest products to address everyone's unique needs."

 

The mission of eyeXam Optometry is to create a new patient experience that caters to the demands of the digital world--one that is founded on the belief that vision is power, and requires care and attention. Combined with Dr. Iravani's decades of experience, the latest technology, personalized care, and a unique blend of eye frames, fashion, and fun--the eyeXam experience has come to fruition. Patients can even visit the EyeBar for make-up, brow, lash, and skincare services to accentuate the beauty of their eyes and their new ZEISS-powered frames.

eyeXam Optometry maintains the sleek, user-friendly aspects of the eyeXam app, merged with boutique-like, face-to-face support and an end-to-end continuum of ZEISS premium diagnostics, lenses, and coatings.

"This partnership between ZEISS and eyeXam Optometry is a great example of how innovation and entrepreneurship can come together to create a better, more holistic patient experience"," said Jens Boy, President, Carl Zeiss Vision, North America. "When implemented correctly, technology and innovation can lead to lasting change, a more comprehensive continuum of care, and more positive patient outcomes--fundamental aspects of our principles at ZEISS."

For more information of eyeXam Optometry, visit www.eyeexam.com, and to learn more about ZEISS go to www.zeiss.com/lenses.

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Why Paula Whitt chooses ZEISS DriveSafe for her patients

Customer Partnership

Paula Whitt, optician

Most patients are looking for eyeglasses that will serve them day and night, in every condition, including rain. Finding that perfect lens is the difficult part. Luckily, ZEISS has a portfolio of lenses suited to almost every visual challenge.

Paula Whitt, optician at Oregon Eye Specialists, has tried a LOT of lenses and ZEISS DriveSafe is her go to for a variety of reasons.

Listen to Paula discuss the features and benefits of ZEISS DriveSafe and why it’s her first choice for her patients HERE.

 

 

ZEISS continues to impress at CES 2019 – Day 4

Vision Products and Equipment

The fourth day of CES typically winds down significantly and has been referred to as exhibitor day since many exhibitors have time to finally visit one of 4,400 booths at CES 2019.

The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue and to learn about the gap in UV protection.

The ZEISS C-UV400 continued to dominate and be the most sought after tech in the wearables section as visitors wanted to discover if they had enough UV protection in their glasses. The team did find time to take their own selfie on the UV tablet including the use of our pirate glasses, which has one industry  standard lens and one ZEISS UVProtect lens. These clear lenses look like sunglasses to a UV camera when they provide full UV protection.

As our team met with other exhibitors they were very complimentary about our booth design, attendee engagement, and our story. ZEISS was even treated to a tribute by one app developer who displayed the ZEISS shield while demonstrating the power of the app.

CES 2019 is now in the books and ZEISS definitely had a great impact with consumers.

 

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ZEISS booth continues to outperform other exhibitors at CES 2019 – Day 3

Vision Products and Equipment

The ZEISS booth continued to be the epicenter in the wearables section of CES 2019 again today.  Over 1200 attendees stopped by the booth, including over 800 attendees who waited in line as long as 30 minutes to experience the UV demo tools and ZEISS video. At one point the line was seven people deep for each of the iPad stations, clearly outperforming all other exhibitors in the wearables section for attendee interaction.

The strong level of interest by attendees attracted media from around the world as Andrew Hyncik, VP of Marketing and Steven Haifawi, Senior Director of Customer Service and VTS both conducted multiple interviews for print and electronic media. In addition, Andrew held a Facebook Live session with Dr. Iravani of Silicon Valley, who was in town to visit CES, and experienced the onslaught of attendees to the ZEISS booth first hand.

The celebrity buzz also continued as Shawn Stockman of Boyz II Men and former NBA player Jerome Williams both stopped by the booth to learn about the UV protection gap and use the ZEISS C-UV400 tablet.

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ZEISS booth heats up CES 2019 – Day 2

Vision Products and Equipment

The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees.  812 of these attendees waited in line for up to 25 minutes to interact with several innovative UV demonstration tools, including the new ZEISS C-UV400 tablet, as well as to watch a ZEISS video detailing the importance of prioritizing UV protection before blue light.

 

The underlying message of UVB4Blue resonated with attendees as they took away the need to ensure they have fully protected themselves from UV light all the way to 400 nm before addressing any blue light concerns they may have. The sheer volume of attendees at the ZEISS booth also attracted additional media outlets today including additional bloggers, social media influencers, two international news outlets, industry media from Vision Monday & 20/20 Magazine, and the CES organizers themselves who used the ZEISS booth as the backdrop for capturing show imagery to memorialize day two.

Actor Wesley Snipes, a ZEISS enthusiast, also stopped by the ZEISS booth to see what was new from ZEISS “the maker of the greatest lenses in the world”. Mr. Snipes was happy to hear about ZEISS UVProtect and excited to use the ZEISS C-UV400 tablet.

 

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ZEISS takes on CES 2019 – Day 1

Vision Products and Equipment

With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses.

The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by to learn about ZEISS UVProtect and to see and use the new ZEISS C-UV400 tablet revealing the amount of UV protection they have in their lenses.

The UV message and word of the C-UV400 tablet and other interactive demonstrations spread quickly and the ZEISS booth became a must stop for guided tours of CES and Media allowing our team to provide private briefings to a variety of groups including Google, Facebook, Norwegian Cruise Lines, Fox News, CNET, as well as bloggers and social media influencers.

The importance of UV protection was not lost on Australian attendee, Greg Norman “The Shark”, who spent most of his professional life outdoors as a professional golfer.   He was very interested in the C-UV400 tablet as a vehicle for spreading the word about the importance of UV Protection.

Want to know more about CES 2019? Read more.

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