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ZEISS Vision Experience Centers: A Comprehensive Guide for Eye Care Professionals

If you’re an eye care professional, then you know that ZEISS is the leading authority in optics. ZEISS Vision Experience practices offer a unique opportunity for eye care professionals to create a one-of-a-kind business concept with a unified look and feel; a concept tailor-made for eye care professionals. These centers are comprehensive, state-of-the-art facilities that

4 min

Patients Care What You Wear

It’s important for you to share with your patients what type of eyewear and lenses you choose for yourself and your family and friends.

3 min

5 Unique Eyeglass Lens Combinations for a Fashionable Look

Eyeglasses can play an important role in both our appearance and our ability to see clearly. For some people, eyeglasses are simply a way to correct vision problems. But for others, eyeglasses can also be a fashion statement. When it comes to eyeglasses and their fashion potential, most people think solely about the frame, but

3 min

PhotoFusion X: The Next Generation of Self-Tinting Lenses

New ZEISS PhotoFusion X photochromic lenses are a new generation of self-tinting lenses.

7 min

Highlights from Vision Expo East 2022: ZEISS Vision Care USA Recap

The Vision Expo East event took place last week in New York City. This major industry event drew in customers and professionals from all over the world. ZEISS was proud to be a part of the event, showcasing our latest products and technologies. Here is a recap of the event highlights: ZEISS Vision Care USA

3 min

How to Attract Patients in a Saturated Marketplace: Easy Solutions for Busy Eye Doctors

The eye care industry is booming, and as a result, it has become increasingly competitive to attract patients. It can be difficult for busy eye doctors to stand out in a saturated marketplace and attract more patients. In this blog post, we will discuss easy solutions that you can implement to make your business stand

6 min

5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs

The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,

3 min

10 Resolutions for Healthy (and Happy) Eyesight

It’s the time of year again when we start to make about our resolutions for healthy living. Wouldn’t it be great if this resolution could help protect your eyesight? Well, in fact, healthy vision is one of the most important things you can do to be healthy and happy! That’s why today we’re going to

7 min

The Perfect Gift Guide for Eyeglasses Wearers

Look no further to find the perfect gift for the eyeglass wearer in your life.

4 min

Celebrating 175 Years in Optics: From Curiosity to Innovation

This year, ZEISS celebrates its 175th year in business. A historic milestone and a rich legacy unmatched in the vision care industry. Since the early days when Carl Zeiss created his first microscope, ZEISS has played a leading role in advancing the field of optics. From pioneering surgical microscopes and slit lamps, to developing optical

8 min

How to Use Mobile Technology for Success in your Eye Care Practice

Mobile technology is not just a trend. It’s transforming the way we work, live, and play. And this revolution has come to eye care practices as well. Eye doctors are now using mobile technology in their practice to save time, increase efficiency, reduce costs and provide better service for patients. In this blog post, you

4 min

ZEISS BlueGuard Lenses: Where Innovation Meets Comfort

ZEISS BlueGuard Lenses: Where Innovation Meets Comfort The Next Generation of Blue Light Blocking Lenses ZEISS BlueGuard Lenses are the latest innovation in blue light eye protection, providing comfortable vision and excellent clarity and aesthetics, while blocking up to 40% of blue light. Research has shown that we spend nearly 8 hours a day in

3 min

ZEISS Photofusion is now in TRIVEX®

Are you an eye care professional who wants to offer more options for your patients? ZEISS PhotoFusion lenses are now available in Trivex. They darken quickly outdoors and are fast to clear indoors. ZEISS PhotoFusion ZEISS PhotoFusion is a self-tinting lens that darkens quickly outdoors and clears fast indoors resulting in all-day protection from the

4 min

Why your patients shouldn’t clean their eyeglasses with a shirt? 

Here is the evidence. As an eye care professional, you know how important it is to keep eyeglass lenses clean to ensure optimal clarity.  You also know that some methods of cleaning are better than others. According to extensive consumer research, the most common item used to clean eyeglasses is clothing. Educate T-shirts contain cotton

2 min

ZEISS DuraVision BlueProtect UV Plano

Why you should offer ZEISS DuraVision BlueProtect UV lenses to your patients. With home office work becoming the norm, your patients have probably heard of or used blue light blocking glasses, even if they don’t require a prescription. Blue light is just about everywhere and it’s both good and bad. In nature the blue light

3 min