All articles by date

ZEISS Heritage- Opticianry is calling.

Opticianry, as a profession, has a proud heritage well beyond frame selection and adjustment. Opticians help people see.  The advances in technological developments from the 1880s to present have propelled the vision field forward allowing eye care professionals to provide powerful and personalized vision solutions for today’s patients. The Beginning of Modern Ophthalmic Optics in

9 min

ZEISS Customer Dashboard

ZEISS Customer Dashboard   Visualize your ZEISS business in one place Now with just one click, you can see a comprehensive snapshot of performance with your ZEISS business.  Gain valuable insight and drive quick and accurate decision-making with the NEW ZEISS Customer Dashboard. Enhanced visibility. All in one place. To ensure your business is better

2 min

Pre-Visit App for Eye Care Professionals

ZEISS Pre Visit Prep App Improve capture rate and speed up the dispensing process. What is the Pre Visit Prep App? A short 2-minute quiz that can help recommend eyeglass lens solutions to fit your patients’ lifestyles.  These recommendations can then be discussed with the eye care professional during the next visit.  These recommendations includes

2 min

ZEISS Virtual Expo – Fall 2020 Edition

The ZEISS Virtual Expo is back! ZEISS Virtual Expo–Fall Edition You can now visit the revamped ZEISS booth in 3D from the comfort of your home.  We’ve custom-developed highly visual and interactive content using digital hotspots. Beyond learning about ZEISS’ latest innovations, viewers get to engage in topics like new lens technology, remote refraction, practice

2 min

Practice Resilience–20 ZEISS Solutions for 2020

Practice Resilience Powered by ZEISS Let’s rebuild together. ZEISS has nearly 175 years of experience helping customers navigate unprecedented times.  Discover how we can help you too. Many eye care professionals nationwide saw a dramatic drop in patient volume when COVID-19 hit. For many, patient volume did start to increase in May, but practices now need

2 min

Sunscreen for your eyes? We asked people on the streets of San Francisco.

Most people know about the importance of protecting their skin from potentially harmful UV rays, but what about their eyes?  Aren’t they just as or even more likely to be damaged from the sun?  To find out what people really think about UV protection for their eyes, we asked people on the streets of sunny

2 min

VISUFIT 1000- The beginning of a new era.

NEW ZEISS VISUFIT 1000 Technology evolves and lifestyles change.  Therefore, so should the way we treat patients and their eye care needs. The digital age will redefine optometry practice. Patients today are already more demanding than ever. Customization and convenience will become key elements of differentiation for your practice. Even experienced eye-care professionals are facing

2 min

ZEISS SmartLife Lenses: The Smart Choice

NEW ZEISS SmartLife Lens Portfolio All-day comfort for today’s busy eyes. Today’s mobile technology and on-the-move lifestyles are stressing our eyes. Frequent gaze changes to and from smart devices can lead to eyestrain. ZEISS SmartLife Lenses are specially designed to support quick and easy peripheral vision for all-day comfort The first complete lens portfolio for a connected

3 min

Make invisible UV light visible for your patients

ZEISS C-UVProtect Demo Tool You know UV protection is as important for the eyes as it is for the skin, but how can you convey that to your patients? With the new ZEISS C-UVProtect, you can demonstrate the level of UV protection in lenses to your patients. How it works It’s simple. The ZEISS C-UVProtect

1 min

What’s So Special About Garrett Leight?

A Behind the Scenes Look at Garrett Leight California Optical. Have you heard of Garrett Leight eyeglass frames? If you live in Southern California or follow fashion trailblazers such as Leonardo DiCaprio, Kendall Jenner, or Jennifer Lawrence, chances are you probably have. Join us as we take an inside glimpse into what makes Garrett Leight

2 min

ZEISS Launches a New Series of Flash Mirror Colors

  Ever wonder what the difference is between flash mirrors and regular mirrors? Flash mirrors are essentially lighter mirrors than standard mirrors.  They have a slightly lower reflectance and less influence on the base color tint of the lens.  This means if you have a lens tinted grey, the color you see through the lens

1 min

Why Dr. Chatwani Offers the ZEISS Experience to Her Patients

In January 2019, Dr. Chatwani opened her brand new location for Tri-City Optometry in Fremont, CA after working in her original location for over 13 years.  Her new practice reflects her modern vision of serving patients in Silicon Valley with an innovative, technology-driven practice and an exclusive partnership with ZEISS. “I wanted to offer the

3 min

5 Inexpensive Ways To Create a Trendy Practice

As we are faced with the increase of online sales and the presence of hip, commercial brick and mortars, we find ourselves pondering on how to find a way to compete in the market, without slashing prices and compromising the quality of our product.  Focusing on the aesthetic of your office is a great way

2 min

The Gift of Eyesight-The Power to Make a Difference

Dr. Moes Nasser, OD, was born in Tanzania, a country with few eye doctors.  Sadly, professional eye care is beyond the reach of most Tanzanians, particularly those in rural areas. Suffering from poor eyesight himself as a child, Dr. Nasser’s eyesight went uncorrected until an organization came to his village and fitted him with his

2 min

A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions.

“Today’s consumers and patients are drawn to new and engaging experiences,” says Dr. Iravani.  “Why not make the visit to the optometrist unique and refreshing?” In August 2017, eyeXam Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.

2 min