Trends

Eye on the Eyewear Horizon: 2024 Eyewear Trends Your Patients Will Love

2024 is shaping up to be a whirlwind year in the world of eyewear and eyecare. From runway-inspired frames to tech-powered lenses. This year is all about blending fashion and function with innovations that not only look amazing, but also enhance your patients’ lives. Here’s a sneak peek of the trends and styles that will

3 min

Gift Ideas for Eyeglasses Wearers in 2023: Stylish and Practical Choices

Look no further to find the perfect gift for the eyeglass wearer in your life.

4 min

The Latest and Greatest Eyewear Trends for 2023

As eyewear becomes more fashionable than ever before, it’s important to stay up-to-date with the latest eyewear trends. From classic shapes to futuristic designs, this year promises to be a great one for eyewear fashion. Whether your patients are looking for blue light protection, UV protection, progressive lenses or digital eye strain relief, there is

3 min

ZEISS Vision Experience Centers: A Comprehensive Guide for Eye Care Professionals

If you’re an eye care professional, then you know that ZEISS is the leading authority in optics. ZEISS Vision Experience practices offer a unique opportunity for eye care professionals to create a one-of-a-kind business concept with a unified look and feel; a concept tailor-made for eye care professionals. These centers are comprehensive, state-of-the-art facilities that

4 min

Patients Care What You Wear

It’s important for you to share with your patients what type of eyewear and lenses you choose for yourself and your family and friends.

3 min

5 Unique Eyeglass Lens Combinations for a Fashionable Look

Eyeglasses can play an important role in both our appearance and our ability to see clearly. For some people, eyeglasses are simply a way to correct vision problems. But for others, eyeglasses can also be a fashion statement. When it comes to eyeglasses and their fashion potential, most people think solely about the frame, but

3 min

How to Attract Patients in a Saturated Marketplace: Easy Solutions for Busy Eye Doctors

The eye care industry is booming, and as a result, it has become increasingly competitive to attract patients. It can be difficult for busy eye doctors to stand out in a saturated marketplace and attract more patients. In this blog post, we will discuss easy solutions that you can implement to make your business stand

6 min

5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs

The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,

3 min