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Navigating the VSP Lab Change: ZEISS is Unity® Lens and TechShield® AR Enabled
The recent news of many VSP Labs closing their doors has understandably caused concern among eye care professionals who rely on their Unity® lens and Techshield® offerings. The uncertainty of where to turn for continued access to these lenses and coatings can be daunting. ZEISS is here to ensure a smooth and seamless transition, providing
Elevate Your Eye Care Practice’s Visibility: A Google Business Profile Optimization Guide
As an eye care professional, your online presence is crucial for attracting new patients and maintaining a strong reputation. One powerful tool in your digital arsenal is your Google Business Profile (GBP). In this blog post, we’ll guide you through optimizing your GBP listing to enhance your practice’s visibility and connect with potential patients searching
Back-to-School Eye Health: Your Guide to Clear Vision and Successful Learning
As the back-to-school season approaches, eye care professionals have a unique opportunity to support children’s visual development and academic success. Ensuring clear vision is essential for young learners, as vision problems can significantly hinder their ability to engage with the educational environment. The Impact of Poor Vision on Learning Studies show that uncorrected vision problems
National Sunglasses Day: Celebrate with ZEISS & Prioritize Eye Health
National Sunglasses Day: Empower Your Patients with ZEISS Summer is here and as National Sunglasses Day (June 27th) approaches, it’s the perfect time to remind your patients about the importance of year-round UV protection for their eyes. ZEISS Vision USA is your resource in providing premium sun protection solutions for all your patients’ needs. Prioritize
See More: Unleashing the Power of Digital Phoropters
In today’s fast-paced world, eye care professionals are constantly seeking ways to optimize efficiency while delivering exceptional patient care. Enter the digital phoropter: a revolutionary tool that’s transforming eye examinations. What is a digital phoropter? Unlike traditional phoropters with manual dials and lenses, digital phoropters leverage cutting-edge technology for streamlined refractions. They project various lenses
ZEISS Makes a Splash Vision Expo East 2024: A Recap for Eye Care Professionals
The energy at Vision Expo East 2024 was electric, and ZEISS was proud to be at the forefront of innovation for the eyecare community. Here’s a glimpse into what made our presence so impactful. Unveiling ZEISS SmartLife Young Single Vision Lens The buzz was palpable around the all-new ZEISS SmartLife Young Single Vision Lenses. Designed
April 8th Solar Eclipse: A Guide for Eye Care Professionals
Get ready for a celestial spectacle that will captivate millions across North America on April 8, 2024. The Great North American Eclipse, a total solar eclipse, will traverse a path from Mexico to Canada, offering a once-in-a-lifetime experience for viewers within the totality zone. And as eye care professionals, you have a crucial role to
Eye on the Eyewear Horizon: 2024 Eyewear Trends Your Patients Will Love
2024 is shaping up to be a whirlwind year in the world of eyewear and eyecare. From runway-inspired frames to tech-powered lenses. This year is all about blending fashion and function with innovations that not only look amazing, but also enhance your patients’ lives. Here’s a sneak peek of the trends and styles that will
Growing Up in Focus: Why ZEISS SmartLife Young Single Vision Lenses Are a Game-Changer for Kids’ Vision
ZEISS SmartLife Young Single Vision lenses are specifically designed for the changing anatomy and visual habits of today’s kids.
ZEISS DriveSafe Lenses: Help Your Patients See Better and Drive Safer
As an eye care professional, you know that driving can be a challenge for people with certain vision problems. Glare, low light, and changing focus distances can all make driving difficult and more dangerous, especially in the fall and winter. That’s why ZEISS DriveSafe Lenses can be a great option for many patients. DriveSafe lenses
Gift Ideas for Eyeglasses Wearers in 2023: Stylish and Practical Choices
Look no further to find the perfect gift for the eyeglass wearer in your life.
Enhancing Efficiency and Space Optimization: Introducing VISUCORE 500 for Eye Care Professionals
ZEISS VISUCORE 500
Two-in-one: Refraction simplified.
A refraction unit that combines precise objective and subjective refraction in one cycle. It saves space and increases efficiency with faster refraction, without compromising on accuracy.
ZEISS Warm Eye Mask: A New Option for Dry Eye
Dry eye, an ailment characterized by decreased tear production or increased tear evaporation, is a common condition that can significantly impact a person’s quality of life. The disease can be triggered by numerous factors such as aging, environmental influences, prolonged screen time, contact lens usage, certain cosmetics and medications, specific medical conditions, hormonal fluctuations, allergies,
How to Create a Successful Back-to-School Campaign for Your Eye Care Practice
Back-to-school is a busy time for everyone, but it’s also a great opportunity for eye care professionals to reach new patients and remind existing patients about the importance of eye health and the impact of vision on learning. By creating a well-planned and executed back-to-school campaign, you can increase your patient base (even in a
ZEISS Gradient Polarized Lenses: The Perfect Lenses for Outdoor Activities
You already know that the sun’s harmful rays can cause serious damage to your patients’ eyes. You also know that while they’re concerned with health and comfort, they also want to be fashionable. NEW ZEISS Gradient Polarized Lenses are the perfect solution. Protect their eyes from the sun’s harmful rays and reduce glare, so your