PhotoFusion X: The Next Generation of Self-Tinting Lenses

ZEISS PhotoFusion X is a complete photochromic lens portfolio uniquely designed to satisfy your patients’ need for speed-to-clear with blue light and UV protection. ZEISS has re-engineered its photochromic system to deliver ground-breaking transition speeds, improved darkness, excellent UV and blue light protection and attractive colors – all with premium ZEISS quality. ZEISS launched this new photochromic lens at Vision Expo East in New York.

What makes it unique?

The cutting-edge photochromic technology that uses ZEISS BlueGuard as a base material and includes the sunglass-level UV protection of ZEISS UVProtect, give your patients protection both indoors and out. New ZEISS PhotoFusion X provides excellent blue light and UV protection in any environment.

A Completely New Photochromic System

The photochromic system in ZEISS PhotoFusion X lenses is much more efficient than with previous self-tinting lenses. It includes a new generation of specially developed and patented dyes in a robust and more open carrier matrix for faster transition, allowing them to be clearer indoors, darker outdoors, and quicker to react than previous generations.

Speed Matters

Patients frequently buy a range of prescription lenses: clear, sunglasses, and more recently, blue light protection glasses. However, having many prescription eyeglasses is pricey and can be an inconvenience to some.

When people are indoors, they typically want their lenses to be clear. When stepping outdoors, their eyes perceive light and glare, and they want sunglasses that provide comfortable protection.

Early generations of photochromic glasses were not dark enough or were too slow to clear when coming indoors. Slow fade-back speed is a visual inconvenience, as it’s difficult to see indoors with dark lenses, and in social situations it can be embarrassing.

Fast transition is important to patients:

  • For many patients, quick clearing indoors is the most important feature in photochromic lenses.[2]
  • Slow change from dark to light is the most common pain point for photochromic lens wearers.
  • “too slow to go clear” was the most cited technical performance reason for not purchasing photochromic lenses.[3]
  • In the same study, 100% of experienced photochromic lens wearers noted “clearing up fast inside” is an important characteristic, even more so than darkness or indoor clarity.

ZEISS collaborated with Colts Laboratories, an independent ophthalmic lens testing company in the USA, to measure the photochromic properties of PhotoFusion® X lenses and compare them to the latest lenses from other brands.

The Colt’s independent tests lead to the following conclusions:

PhotoFusion® X Grey is up to 1.5 times faster to clear than the most common photochromic brand’s latest generation grey(14) .

PhotoFusion® X Pro Grey is up to 4.5 times faster to clear than the most common photochromic brand´s latest generation grey., comparing average fade-back speed to an interpolated time to 80%T. [4]

PhotoFusion® X Brown was twice as fast as the same brand’s latest brown. [5]

Artificial Blue Light: A 21st-Century Problem

Modern artificial light sources such as LED lights and the usage of digital devices like computer screens, tablets, TVs and cell phones are increasing the eyes’ exposure to artificial blue light. While longer wavelength blue light, that that from the sun, can help us stay alert and awake, shorter wavelengths, like those from digital devices, can generate visual irritation and may even harm the eyes. In addition, blue light is thought to contribute to digital eye strain, causing symptoms like blurry vision and visual discomfort.[7]

Online concern is propelling blue light lens sales. People are looking for “blue light glasses” online at a greater rate than before. Google searches for blue light glasses have increased five-fold in two years (figure 1).[8] In 2020, the term (blue light glasses) outpaced photochromic lenses searches.

UV Radiation- A Hidden Danger for Our Eyes

UV radiation is not visible to the human eye but poses potential risks to eye health. Without protection, UV radiation may damage anterior ocular structures and the skin around the eyes.

Eyelids and periorbital skin:

UV induced eyelid damage is common. Experts usually recommend sunscreen on the eyelids to prevent damage, but people often do not take this safety measure because sunscreen can cause eye irritation.

UV radiation may cause several chronic skin conditions:

• Eyelid photo-aging, which makes the skin thicker and generates prominent wrinkles;

• Sebaceous gland damage;

• Skin cancer on the eyelid

Lens: As the eye ages, protective pigments in the lens are converted into pigments that react to UVR, further damaging lens proteins and the lens’s outer layer. When damage accumulates, the lens can develop a cataract, severely compromising vision.

Iris: Melanoma tumors are the most common cancer of the eye, and evidence suggests that UVR is one of its leading causes.[9]

Retina: In young people, some longer UVR wavelengths may reach the retina and cause photochemical damage.

Because of this ZEISS provides sunglass-level UV protection in all clear ZEISS lenses. ZEISS PhotoFusion X lenses provide sunglass-level UV protection up to 400 nm in both the clear and activated states. This protection is built into ZEISS BlueGuard materials. This means PhotoFusion® X lenses provide the same UV blocking as premium sunglasses.

Premium sunglasses typically offer full UV protection to 400 nm; however, people may not own a pair and often do not wear them on cloudy days. A Vision Council of America survey found only 21.2% always wear sunglasses when outdoors.[10]

PhotoFusion® X are everyday lenses, for use indoors and outdoors, so wearers have them on all the time, providing more reliable and consistent UV protection. As a result, PhotoFusion® X lenses may provide the average wearer better protection over time from UV radiation than sunglasses.

Fashionable Protection

Through its Sunlens Division, ZEISS supplies non-prescription sunglass lenses to many of the leading sunglass brands, giving ZEISS unique insights into popular sunglasses fashions and color choices.

ZEISS PhotoFusion X lenses are currently available in six colors including a classic sunglass grey, a fast Pro Grey, a warm sunglass brown, a fast Pro Brown, the pioneer grey-green and a vibrant blue. Utilize ZEISS PhotoFusion X lenses in the latest eyewear trends for fashionable and functional styles.

The Best Overall Photochromic Lens Technology

There are many photochromic lens choices available to eye care professionals. Amongst this field of products, ZEISS PhotoFusion X provides the best total package of performance and protection when viewed across the variables that eyeglass wearers most value. Faster fade-back to clear, providing sunglass level darkness outdoors, higher indoor and outdoor blue light protection, sunglass-level UV protection and excellent clarity indoors.

Key Benefits

Outdoors, ZEISS PhotoFusion X lenses are performance optimized self-tinting lenses that provide glare, blue light and UV protection.

• Sunglass-level (Cat 3) darkness outside

• UV Protection to 400 nm

• Excellent blue light blocking

• New and improved color hues

Indoors, PhotoFusion® X provides blue light protection and clarity.

• Excellent blue light protection indoors (blocks up to 50% of potentially harmful blue light).

Photofusion® X provides ground-breaking transition speeds.

• Speed-to-clear – up to 4.5 times (450%) faster than the most common photochromic brand´s latest generation, and up to 47% faster than previous PhotoFusion® lenses.[4], [12]

• Speed-to-dark – up to 75% faster than previous PhotoFusion® lenses(15), achieving over 70% absorption in as little as 15 seconds and full sunglass-level (cat 3) darkness in as little as 27 seconds.[13]

At ZEISS we believe that since photochromic lenses are used all day and, in all environments, they should offer high level protection in both environments. Wearers want to protect their eyes and vision no matter if they are exposed to artificial blue light indoors or solar radiation while spending time outdoors. ZEISS PhotoFusion X does just this.

To learn more about ZEISS PhotoFusion X click here or ask your ZEISS Business Development Representative for more information.

If you’d like to find out more about becoming a ZEISS customer, please visit https://www.zeiss.com/vision-care/us/eye-care-professionals/contact.html

References:

[1] External Eyeglass Wearer Studies, (n=151 clear lens wearers) DE, 2021.

[2] Photochromic Lens Wearer Study in the UK (n=232) in 2021 external institute).

[3]  External Eyeglass Wearer Studies (n=105), DE, 2012

[4] Testing by independent testing laboratory in USA in 2021-22 according to requirement in ISO 8980-3.  Based on the average speed (%T/min) of fadeback from fully activated state to the interpolated time to 80%T at 23C in 1.50 index  HC only form (CR607 version of comparison brand).

[5] Analyses by Technology and Innovation, Carl Zeiss Vision GmbH, Aus 2021. Based on the average speed (%T/min) of fadback from fully activated state to 80%T at 23C in 1.50 index HC only form, comparison brand CR607 version.

[6] Testing by independent testing laboratory in USA according to requirement in ISO 8980-3. Based on the average speed (%T/min) of fade-back from fully activated state to 80%T at 23°C in 1.5 index (CR607) HC only form.

[7] Rosenfield M. (2011). Computer vision syndrome: a review of ocular causes and potential treatments. Ophtalmic Physiol Opt., (5):502-15.

[8] Google trends weekly result for country selection Worldwide from 1/1/2018 to 12/31/2020 for the terms “blue light glasses”, “photochromic glasses”, “transitions”, “Transitions glasses” and “uv glasses”, Data analysis as of July 2021.

[9] Jovanovic P, Mihajlovic M, Djordjevic-Jocic J, Vlajkovic S, Cekic S, Stefanovic V. Ocular melanoma: an overview of the current status. Int J Clin Exp Pathol. 2013;6(7):1230-1244. Published 2013 Jun 15.

[10] Vision Council of America, UV Eye Protection Study, 2018. 1.5

[11] Testing according to requirement in ISO 8980-3. Based on the average speed (%T/min) of fadeback from fully activated state to 80%T at 23°C in 1.5 index (CR607) HC only form.

[12] Analyses by Technology and Innovation, Carl Zeiss Vision GmbH, Aus 2021 in accordance to ISO 8980-3.  Based on the average speed (%T/min) of activation from  from clear state to 30%T at 23C in grey polycarbonate HC only form.

[13] Analyses by Technology and Innovation, Carl Zeiss Vision GmbH, Aus 2021 in accordance to  ISO 8980-3.  PhotoFusion X Grey  at 23°C, 1.6 index with HC

(14) Testing by independent testing laboratory in USA in 2021-22 according to requirement in ISO 8980-3.  Based on the average speed (%T/min) of fadeback from fully activated state to the interpolated time to 80%T at 23C in 1.50 index  HC only form (CR607 version of comparison brand).

(15) Testing by independent laboratory in USA in 2021-22 according to requirement in ISO 8980-3.  Based on the average speed (%T/min) of activation from  clear state to an interpolated time to 30%T at 23C in grey polycarbonate HC only form.


Pre-Visit App for Eye Care Professionals

ZEISS Pre Visit Prep App

Improve capture rate and speed up the dispensing process.

What is the Pre Visit Prep App?

A short 2-minute quiz that can help recommend eyeglass lens solutions to fit your patients’ lifestyles.  These recommendations can then be discussed with the eye care professional during the next visit.  These recommendations includes lenses, AR coatings and second pair sunglass options customized for their personal needs.

The Pre Visit Prep quiz will show you what challenges your eyes face everyday and which lens solutions from ZEISS can help overcome them.

How do I use it?

It’s easy!  Simply embed the quiz on your website to effortlessly enrich the online experience.  It will then be viewable on your website to help you  educate patients, speed up the lens selection process and drive more traffic to your business.

To add the embed code in your website, follow these
simple steps:

1. Locate the section of your web page where you want
the app to appear.

a. We recommend displaying it your Home page, which is usually named “default” or “index.”

b. We recommend placing the app within the widest body section of your website, rather than a narrow side rail on the right side of the screen.

c. The code must be placed after the <body> tag and before the </body> of your website. The code cannot be placed in the <head> section.

Instructions

1. Copy and paste the following iframe into your HTML code: <iframe width=”600” height=”300” src=”MailScanner has detected a possible fraud attempt from
“eur01.safelinks.protection.outlook.com” claiming to be MailScanner has detected a possible fraud attempt from “eur01.safelinks.protection.outlook.com” claiming to be
https://previsitprep.com/”></iframe>

2. You can modify the Width and Height dimensions, to ensure the app aligns with your site layout. However, we recommend that you use the 600×300 dimensions.

3. Save the file that you made the changes to.

Now it’s time to let your patient know.

Share it via social media, email, text, or newsletter to drive people to your site and to help them understand which lenses are right for their lifestyle BEFORE they visit you.

Learn more or take the quiz now at ZEISS.com/patientprep or contact your
ZEISS representative.

ZEISS takes on CES 2019 – Day 1

With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses.

The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by to learn about ZEISS UVProtect and to see and use the new ZEISS C-UV400 tablet revealing the amount of UV protection they have in their lenses.

The UV message and word of the C-UV400 tablet and other interactive demonstrations spread quickly and the ZEISS booth became a must stop for guided tours of CES and Media allowing our team to provide private briefings to a variety of groups including Google, Facebook, Norwegian Cruise Lines, Fox News, CNET, as well as bloggers and social media influencers.

The importance of UV protection was not lost on Australian attendee, Greg Norman “The Shark”, who spent most of his professional life outdoors as a professional golfer.   He was very interested in the C-UV400 tablet as a vehicle for spreading the word about the importance of UV Protection.

Want to know more about CES 2019? Read more.

The science and fashion behind National Sunglasses Day

June 27 is National Sunglasses Day, and it’s a great opportunity to remind patients how  important it is to protect your eyes as vigilantly as you protect your skin. And with the variety of ZEISS lenses that offer UV protection, you can really express your personal style.

Eyewear stylist and influencer Alana Whitaker, known as @californiaglassesgirl on Instagram, recently put ZEISS mirror lenses in two of her WOOW frames, and we think they look great.

But there’s more to sunglasses than how great they look. What’s the science behind UV protection? And how can you be sure that your sunglasses are protecting you? Here’s an overview.

UV rays from the sun can cause short-term and long-term damage to both the eye and its surrounding tissue (known to doctors as the external ocular adnexa). Short-term damage comes from UV-B rays primarily, and includes corneal burns (photokeratitis), conjunctivitis, and sunburned eyelids. UV-A rays (320-400 nanometers) can be attributed to long-term problems such as cataracts, photoaging, and even skin cancer. These rays penetrate the deepest into the skin and eyes. To protect your eyes as well as you can, it is important to select eyewear with UV protection which covers the entire UV spectrum up to 400 nm.

Fortunately, ZEISS has the broadest offering of UV400 protection for the eyes on the market. For patients who want full UV protection and reduced glare, ZEISS has a wide range of prescription sunglass tints, gradients, polarized lenses, and mirror options. There is even a quick quiz to help guide your patients into the best outdoor lens option to suit their lifestyle, the Sunlens Type Test.

ZEISS also has a wide range of self-tinting lenses for patients who want the convenience of having one pair of glasses which have clear lenses indoors and a sunglass tint outdoors. ZEISS PhotoFusion lenses adapt very quickly to changing light conditions, come in 5 color options, and offer full UV protection up to 400nm.

But that’s not all. Since April 2018, ZEISS has had the most astounding offer yet for patients wanting full UV protection.  All ZEISS clear lenses now come with sunglass level UV protection in all materials. That means full UV protection is now available to all eyeglass wearers – as long as their lenses are from ZEISS.

ZEISS truly has you covered – and protected from UV.

Find out more:

Keep It Sunny: Raising UV Awareness with a Chatbot

2018 has been the breakout year for chatbots. Just two short years ago, most of the world hadn’t heard of them. Now there are well over 100,000 just on Facebook Messenger alone. They’re catching on quick, and already more than 20% of consumers prefer chatbots as the easiest way to contact a business, beating phone calls, emails, and websites.

“By 2020, 80% of business will have some sort of chatbot automation in place.”—Business Insider, 2016

That’s less than two years away!

Creating a unique, user-driven, interactive customer service experience is something most companies strive for, right? Well, that’s really difficult to do 24/7, unless you employ chatbots. And ZEISS is known for being a trend-setting technology and precision company, so it was time to place our trust in technology yet again and give chatbots a try.

Sunny the UV Chatbot avatar

Sunny the UV Chatbot was launched within Facebook Messenger in April 2018 to support the launch of the popular ZEISS UVProtect lens technology, and bring awareness of the need to protect eyes from harmful ultraviolet (UV) light. Sunny is the first chatbot to be released in the eyeglass lens market. Its purpose is to provide information about UVProtect lenses while educating consumers about UV and its potential to harm our eyes. People can chat with Sunny the UV Chatbot anytime of the day, whenever it’s convenient for them.

It was important to make sure Sunny met the needs of our customers, so it was designed to be both informative and funny with a witty personality. The first question Sunny will ask you is if you’d like your UV Index for the day. Reminding people to consider their daily UV environment and how to best protect themselves is an essential first step to increasing awareness.

Sunny also offers a UV risk assessment so that people understand their risk, not just to their skin, but to their eyes as well.

Think you already know a lot about UV? Well, take Sunny’s fun quiz and find out if you’re right!

Sold on the need for ZEISS UVProtect lenses? Just ask Sunny to find a ZEISS eye care practice near you and you’ll be on your way to having the best protection around.

Want to see for yourself? Open Facebook Messenger and search for Sunny the UV Chatbot by name, or click this link: bit.ly/SunnyUV.

Engaging consumers where they prefer to be served is a crucial step in reaching the ZEISS goal of building awareness about the risk of UV damage to our eyes. Sunny the UV Chatbot is a step in the right direction in effectively engaging with our customers and their patients.