Vision Products and Equipment

ZEISS DuraVision BlueProtect UV Plano

Why you should offer ZEISS DuraVision BlueProtect UV lenses to your patients. With home office work becoming the norm, your patients have probably heard of or used blue light blocking glasses, even if they don’t require a prescription. Blue light is just about everywhere and it’s both good and bad. In nature the blue light

3 min

VISUFIT 1000- The beginning of a new era.

NEW ZEISS VISUFIT 1000 Technology evolves and lifestyles change.  Therefore, so should the way we treat patients and their eye care needs. The digital age will redefine optometry practice. Patients today are already more demanding than ever. Customization and convenience will become key elements of differentiation for your practice. Even experienced eye-care professionals are facing

2 min

ZEISS Launches a New Series of Flash Mirror Colors

  Ever wonder what the difference is between flash mirrors and regular mirrors? Flash mirrors are essentially lighter mirrors than standard mirrors.  They have a slightly lower reflectance and less influence on the base color tint of the lens.  This means if you have a lens tinted grey, the color you see through the lens

1 min

ZEISS continues to impress at CES 2019 – Day 4

The fourth day of CES typically winds down significantly and has been referred to as exhibitor day since many exhibitors have time to finally visit one of 4,400 booths at CES 2019. The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue

1 min

ZEISS booth continues to outperform other exhibitors at CES 2019 – Day 3

The ZEISS booth continued to be the epicenter in the wearables section of CES 2019 again today.  Over 1200 attendees stopped by the booth, including over 800 attendees who waited in line as long as 30 minutes to experience the UV demo tools and ZEISS video. At one point the line was seven people deep

1 min

ZEISS booth heats up CES 2019 – Day 2

The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees.  812 of these attendees waited in line for up to 25 minutes to interact with several innovative UV demonstration tools, including the new ZEISS C-UV400 tablet, as well as to watch

1 min

ZEISS takes on CES 2019 – Day 1

With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses. The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by

1 min

On the Road Again

At some point in life, most people experience deteriorating eyesight that makes driving at night or in rainy conditions a little less comfortable than it was when they were younger.  Alana Whitaker, a sales rep for Woow eyeglass frames, has experienced this for herself. In a recent blog post, she shares her perspective.. “As a

2 min