Vision Products and Equipment
PhotoFusion X: The Next Generation of Self-Tinting Lenses
New ZEISS PhotoFusion X photochromic lenses are a new generation of self-tinting lenses.
Highlights from Vision Expo East 2022: ZEISS Vision Care USA Recap
The Vision Expo East event took place last week in New York City. This major industry event drew in customers and professionals from all over the world. ZEISS was proud to be a part of the event, showcasing our latest products and technologies. Here is a recap of the event highlights: ZEISS Vision Care USA
5 Eyewear Trends for 2022: Matching the Right Frames and Lenses to your Patients’ Needs
The eyewear industry has seen a lot of changes over the past few years, and it seems like 2022 will be no different. So let’s take a look at what eyeglass frames and eyeglass lenses are popular in 2022! The eyewear trends that you should keep an eye out for are: rimless eyeglasses, cat-eye frames,
ZEISS BlueGuard Lenses: Where Innovation Meets Comfort
ZEISS BlueGuard Lenses: Where Innovation Meets Comfort The Next Generation of Blue Light Blocking Lenses ZEISS BlueGuard Lenses are the latest innovation in blue light eye protection, providing comfortable vision and excellent clarity and aesthetics, while blocking up to 40% of blue light. Research has shown that we spend nearly 8 hours a day in
ZEISS DuraVision BlueProtect UV Plano
Why you should offer ZEISS DuraVision BlueProtect UV lenses to your patients. With home office work becoming the norm, your patients have probably heard of or used blue light blocking glasses, even if they don’t require a prescription. Blue light is just about everywhere and it’s both good and bad. In nature the blue light
VISUFIT 1000- The beginning of a new era.
NEW ZEISS VISUFIT 1000 Technology evolves and lifestyles change. Therefore, so should the way we treat patients and their eye care needs. The digital age will redefine optometry practice. Patients today are already more demanding than ever. Customization and convenience will become key elements of differentiation for your practice. Even experienced eye-care professionals are facing
ZEISS Launches a New Series of Flash Mirror Colors
Ever wonder what the difference is between flash mirrors and regular mirrors? Flash mirrors are essentially lighter mirrors than standard mirrors. They have a slightly lower reflectance and less influence on the base color tint of the lens. This means if you have a lens tinted grey, the color you see through the lens
ZEISS continues to impress at CES 2019 – Day 4
The fourth day of CES typically winds down significantly and has been referred to as exhibitor day since many exhibitors have time to finally visit one of 4,400 booths at CES 2019. The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue
ZEISS booth continues to outperform other exhibitors at CES 2019 – Day 3
The ZEISS booth continued to be the epicenter in the wearables section of CES 2019 again today. Over 1200 attendees stopped by the booth, including over 800 attendees who waited in line as long as 30 minutes to experience the UV demo tools and ZEISS video. At one point the line was seven people deep
ZEISS booth heats up CES 2019 – Day 2
The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees. 812 of these attendees waited in line for up to 25 minutes to interact with several innovative UV demonstration tools, including the new ZEISS C-UV400 tablet, as well as to watch
ZEISS takes on CES 2019 – Day 1
With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses. The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by
On the Road Again
At some point in life, most people experience deteriorating eyesight that makes driving at night or in rainy conditions a little less comfortable than it was when they were younger. Alana Whitaker, a sales rep for Woow eyeglass frames, has experienced this for herself. In a recent blog post, she shares her perspective.. “As a