Sara Cecchini

Authors page

Sara is the founder of Saphilo Marketing, which specializes in digital marketing with an emphasis on digital advertising, ecommerce, and social media.

Articles by Sara

The Handoff: The 90 Seconds Between Exam Room and Optical That Decides Everything

Optical Knowledge
5 min

Seeing Beyond the Prescription: A New Way to Think About Visual Well-Being

ZEISS Advancements,Vision Products and Equipment
4 min

From The Loft to Vision Expo: A Look at What’s Shaping the Future of Vision Care

Industry News,Vision Products and Equipment
3 min

A Smarter Way to Think About Technology Investment in Eye Care

Vision Products and Equipment,Optical Knowledge
4 min

New CE Opportunity: Multiple Pairs for Modern Vision Needs — Why This Course Matters for Today’s ECPs

Customer Partnership,Optical Knowledge
3 min

2025 Guide to Gift Ideas for the Eyewear Enthusiast in Your Life

Doing Good
3 min

Introducing ZEISS PhotoFusion X in Burgundy: A New Color, Same Cutting-Edge Performance

ZEISS Advancements,Vision Products and Equipment
3 min

Vision Expo West 2025: ZEISS Vision Innovation, Connection, and Community

ZEISS Advancements,Industry News,Vision Products and Equipment
2 min

Year-End Tax Strategies to Enhance Your Eyecare Practice in 2025

Vision Products and Equipment,Optical Knowledge
3 min

Championing the Independent™: Celebrating Creativity & Innovation

Customer Partnership
3 min

Modernize Your Practice: Seamless Financing for Your ZEISS Vision Technology Solutions Equipment

Vision Products and Equipment
2 min

Keep Your Cool and Your Clarity: Introducing ZEISS Sunglasses Wipes

ZEISS Advancements,Vision Products and Equipment
3 min

Elevate Your Practice Efficiency with the Enhanced MyZEISS Business Dashboard

Customer Partnership,Vision Products and Equipment
2 min

Evolve Your Vision: Introducing ZEISS SmartLife Evol

ZEISS Advancements,Industry News,Vision Products and Equipment
3 min

ZEISS DuraVision® Gold UV: The New Gold Standard in Lens Coatings

ZEISS Advancements,Vision Products and Equipment
3 min