ZEISS continues to impress at CES 2019 – Day 4

The fourth day of CES typically winds down significantly and has been referred to as exhibitor day since many exhibitors have time to finally visit one of 4,400 booths at CES 2019.

The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue and to learn about the gap in UV protection.

The ZEISS C-UV400 continued to dominate and be the most sought after tech in the wearables section as visitors wanted to discover if they had enough UV protection in their glasses. The team did find time to take their own selfie on the UV tablet including the use of our pirate glasses, which has one industry  standard lens and one ZEISS UVProtect lens. These clear lenses look like sunglasses to a UV camera when they provide full UV protection.

As our team met with other exhibitors they were very complimentary about our booth design, attendee engagement, and our story. ZEISS was even treated to a tribute by one app developer who displayed the ZEISS shield while demonstrating the power of the app.

CES 2019 is now in the books and ZEISS definitely had a great impact with consumers.

ZEISS booth continues to outperform other exhibitors at CES 2019 – Day 3

The ZEISS booth continued to be the epicenter in the wearables section of CES 2019 again today.  Over 1200 attendees stopped by the booth, including over 800 attendees who waited in line as long as 30 minutes to experience the UV demo tools and ZEISS video. At one point the line was seven people deep for each of the iPad stations, clearly outperforming all other exhibitors in the wearables section for attendee interaction.

The strong level of interest by attendees attracted media from around the world as Andrew Hyncik, VP of Marketing and Steven Haifawi, Senior Director of Customer Service and VTS both conducted multiple interviews for print and electronic media. In addition, Andrew held a Facebook Live session with Dr. Iravani of Silicon Valley, who was in town to visit CES, and experienced the onslaught of attendees to the ZEISS booth first hand.

The celebrity buzz also continued as Shawn Stockman of Boyz II Men and former NBA player Jerome Williams both stopped by the booth to learn about the UV protection gap and use the ZEISS C-UV400 tablet.

ZEISS booth heats up CES 2019 – Day 2

The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees.  812 of these attendees waited in line for up to 25 minutes to interact with several innovative UV demonstration tools, including the new ZEISS C-UV400 tablet, as well as to watch a ZEISS video detailing the importance of prioritizing UV protection before blue light.

The underlying message of UVB4Blue resonated with attendees as they took away the need to ensure they have fully protected themselves from UV light all the way to 400 nm before addressing any blue light concerns they may have. The sheer volume of attendees at the ZEISS booth also attracted additional media outlets today including additional bloggers, social media influencers, two international news outlets, industry media from Vision Monday & 20/20 Magazine, and the CES organizers themselves who used the ZEISS booth as the backdrop for capturing show imagery to memorialize day two.

Actor Wesley Snipes, a ZEISS enthusiast, also stopped by the ZEISS booth to see what was new from ZEISS “the maker of the greatest lenses in the world”. Mr. Snipes was happy to hear about ZEISS UVProtect and excited to use the ZEISS C-UV400 tablet.

ZEISS takes on CES 2019 – Day 1

With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses.

The ZEISS booth was busy with activity from the moment the show opened as attendees and other exhibitors came by to learn about ZEISS UVProtect and to see and use the new ZEISS C-UV400 tablet revealing the amount of UV protection they have in their lenses.

The UV message and word of the C-UV400 tablet and other interactive demonstrations spread quickly and the ZEISS booth became a must stop for guided tours of CES and Media allowing our team to provide private briefings to a variety of groups including Google, Facebook, Norwegian Cruise Lines, Fox News, CNET, as well as bloggers and social media influencers.

The importance of UV protection was not lost on Australian attendee, Greg Norman “The Shark”, who spent most of his professional life outdoors as a professional golfer.   He was very interested in the C-UV400 tablet as a vehicle for spreading the word about the importance of UV Protection.

Want to know more about CES 2019? Read more.