If you’re an eye care professional, then you know that ZEISS is the leading authority in optics. ZEISS Vision Experience practices offer a unique opportunity for eye care professionals to create a one-of-a-kind business concept with a unified look and feel; a concept tailor-made for eye care professionals. These centers are comprehensive, state-of-the-art facilities that offer a wide range of services and products. In this blog post, we’ll discuss what a ZEISS Vision Experience is, the benefits, and how to get started.
ZEISS Vision Experience Centers
You’ve decided to reinvent your optometry practice. You want to develop an original business concept that offers a consistent aesthetic and feel, a concept designed specifically for optometrists. You know it’s a significant step, but attracting patients in a saturated marketplace is difficult and the advantages will far outweigh any drawbacks.
From start to finish, you can expect the highest quality from ZEISS. A truly unique store design that will assist you in preparing for future market challenges. A uniquely functional design that is ideal for everyday operations.
The ZEISS Vision Experience idea draws on global experience. The fundamental ideas are based on a design language that is both classic and modern – combining Elmar Gauggel’s broad industry knowledge with the most up-to-date retail and optometry marketing trends.
The completed store has a seamless customer experience, from attraction to engagement, research to consultation.
What They Are
At the core of the ZEISS Vision Experience design is a desire to create an innovative and eye-catching stage where you can demonstrate your optical expertise to provide patients with the best possible experience from start to finish. Lenses have historically played a minor role in how optometrists present their services to patients. Almost always, the main goal of purchasing a new pair of glasses has been to select the right frame rather than selecting the best lens. Now you have the chance to alter the whole consultation and sales process – putting a new perspective on excellent vision. As a result, the ZEISS Vision Experience layout is perfectly in sync with current trends, demands, and developments in the vision care market. It exactly fulfills what patients want from a contemporary shopping experience – it reflects their wants, desires, and needs in every conceivable way. Energetic, unique, forward-thinking, passionate.
The multi-award-winning ZEISS Vision Experience Design, designed by German architect Elmar Gauggel, has left an impression on ZEISS eye care professionals and patients all around the world.
Within a ZEISS Vision Experience, the doctor has a ZEISS designed practice, carries ZEISS lens products, and uses ZEISS equipment.
The Benefits of ZEISS Vision Experience Centers
When patients walk into your store, you already have a competitive advantage. From the first meeting with staff to vision assessment and frame selection – each patient is led step-by-step to the ideal lens solution suited to his or her specific visual requirements.
The ZEISS Vision Analysis technique is at the center of it all. Patients are not simply given information; they are actively involved from beginning to end, their input is valued, and they learn everything they need to know to make the best decision for their unique vision needs.
Each area of the store is divided into four distinct functions that are linked in a smooth sequence: ATTRACTION, ENGAGEMENT, INVESTIGATION, and CONSULTATION. These four zones provide ideal conditions for patient contact, activation, and service. The result is an expert consultation process that effectively communicates to your patients exactly what ZEISS lenses can do for them.
This is not a franchise. You get a ZEISS design and business assistance, but the practice owner holds complete control [and business equity], unlike other optical centers.
The First US ZEISS Vision Experience
The first US ZEISS Vision Experience practice-owned location is in Pearland, Texas (Houston area). Joseph Nguyen, OD and Mary Nguyen are the owners.
The customer journey
Attraction – Considers the exterior and practice window presence through the eyes of the customer
Engagement – From the initial front-desk greeting to a relaxing waiting area, the design ensures a modern and comfortable space is created for discussing a customer’s vision needs upon arrival.
Investigation – Uncovering the patients needs through objective refraction, ocular health evaluation, subjective refraction, and centering with the ZEISS VISUFIT 1000
Consultation –Customers experience consultation with a design like no other. For example, the frame display boasts a contemporary, clean-lined design. The patented “Eye in the Sky” rotunda elevates your customized lens and frame consultation. The integration of ZEISS demo tools and the ZEISS VISUFIT 1000 confirms the patient has no doubt that they have received the best possible vision solution, perfectly adjusted to suit their face, eyes, and lifestyle.
Where to Go for More Information
Are you interested in learning more about this unique chance to elevate your practice to a new level? Visit ZEISS Customer Experience Center – Vision Center or ask your ZEISS Business Development Representative for more information.
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