Practice Marketing
Year-End Tax Strategies to Enhance Your Eyecare Practice in 2024
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Elevate Your Eye Care Practice’s Visibility: A Google Business Profile Optimization Guide
As an eye care professional, your online presence is crucial for attracting new patients and maintaining a strong reputation. One powerful tool in your digital arsenal is your Google Business Profile (GBP). In this blog post, we’ll guide you through optimizing your GBP listing to enhance your practice’s visibility and connect with potential patients searching
MyZEISS Business Dashboard: A One-Stop Shop for Eye Care Professionals
MyZEISS Business Dashboard allows eye care professionals to manage their ZEISS business easily in one place.
How to Create a Successful Back-to-School Campaign for Your Eye Care Practice
Back-to-school is a busy time for everyone, but it’s also a great opportunity for eye care professionals to reach new patients and remind existing patients about the importance of eye health and the impact of vision on learning. By creating a well-planned and executed back-to-school campaign, you can increase your patient base (even in a