As an eye care professional, you know that driving can be a challenge for people with certain vision problems. Glare, low light, and changing focus distances can all make driving difficult and more dangerous, especially in the fall and winter. That’s why ZEISS DriveSafe Lenses can be a great option for many patients.
DriveSafe lenses are an all-day lens that are designed specifically to improve vision and reduce eye strain while driving. They feature a number of innovative technologies that work together to provide a safer and more comfortable driving experience.
Benefits of Drivesafe lenses
- Reduced glare: ZEISS DriveSafe lenses help to reduce glare from headlights, oncoming traffic, and wet roads. This can make it easier to see at night and in other low-light conditions.
- Easy to focus: ZEISS DriveSafe lenses are designed to help the eyes focus more quickly and easily between different distances, such as from the road to the dashboard to the rearview mirrors. This can reduce eye strain and fatigue, especially for drivers who spend a lot of time on the road.
- All-day comfort: DriveSafe lenses can be worn all day long, even if you don’t drive. They’re available in a variety of prescription options, including single vision and progressive lenses. In addition, they are available with an optional tint and polarization filter to reduce light reflected from the road or other shiny surfaces.
A Great Option for Fall and Winter
ZEISS DriveSafe Lenses are a great lens option for your patients, especially during fall and winter due to inclement weather conditions. These lenses can provide them with more security while driving. And because these are a lens intended to be worn all-day, they can be a great choice for people looking to buy just one pair of glasses.
Ask Your Patients These Questions To See If ZEISS DriveSafe Lenses Are Right For Them
- How often do you drive?
- Do you have any trouble seeing while driving at night or in low-light conditions?
- Do you experience glare from headlights or other light sources while driving?
- Do you have to switch glasses often when driving?
- Do you experience eye strain or fatigue after driving for long periods of time?
- Do you often feel anxious driving at night due to lack of clear vision?
If your patient answers yes to any of these questions, then ZEISS DriveSafe Lenses may be a good option for them.
How to Let Your Patients Know About ZEISS DriveSafe Lenses
Social media is a great way to advertise this product to your patients. Here are a few tips:
- Create engaging content that focuses on the questions in the section above. Keep each post focused on just one question. Use a site like Canva that is easy and free to create great content. Consider sharing interesting facts about vision and driving, as well as how ZEISS DriveSafe lenses can improve help. If you’re a ZEISS customer, you can find great social media content that is ready to use on the MyZEISS Business Dashboard.
- Target your audience with paid advertising. For as little as $1 per day, you can target more people in your location. make sure to include your practice website in every post.
ZEISS DriveSafe lenses are a great option for patients who want to improve their vision and reduce eye strain while driving. They’re available in a variety of types and styles to meet the needs of your patients.
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