In January 2019, Dr. Chatwani opened her brand new location for Tri-City Optometry in Fremont, CA after working in her original location for over 13 years. Her new practice reflects her modern vision of serving patients in Silicon Valley with an innovative, technology-driven practice and an exclusive partnership with ZEISS.
“I wanted to offer the latest technology, and chose a partner that also wanted the best for me as an independent practice, so I chose ZEISS. ZEISS has over 170 years of expertise in precision optics. My patients are getting the best lenses and technology available and with ZEISS equipment, and I know they’ll get a full ‘ZEISS Experience’ from the start of their exam through to the selection of their lenses and eyeglasses.”
Built with the end-to-end patient experience in mind, the new office offers an inviting and distinctive space. Most notably, there is no reception desk. Instead, you find a welcoming “Community Table” where patients are greeted by a Tri-City Optometry team member, complete with iPad-based check-in.
“We wanted to design the office with best possible experience for a patient. Every patient is greeted eye-to-eye and with a smile when they enter the practice. By design, we don’t have a formal reception desk. As a result, phone calls are never answered in the optical and paperwork is completely out of sight. The staff is trained to keep 100% of their focus on every patient that walks through the door.”
The well thought out patient experience continues down to the staff uniforms of matching scrubs, music in the optical, scent branding, and name tags with a modern design which adds a level of trust and professionalism. The attention to design detail continues with consideration of the flow of the patient journey through the office.
The sensory experience continues with bright white frame boards and specialized retail lighting, with a carefully chosen frame selection that offers an inviting shopping experience, allowing patients to want to stay and browse at ease. In addition to the inviting optical space there is a high-tech ZEISS equipped pre-test room, a room for vision therapy and an esthetician room for personalized patient services such as threading and brow waxing. Dr. Chatwani shares,
“We thought patients would appreciate the extra services related to the eyes and it again adds another convenience for them to get it done all in one place.”
Tri-City Optometry has grown organically over the years, which has relied heavily on word of mouth and recommendations from happy patients to family and friends.
“I’ve always had a passion for this industry and truly want to help every patient see better so they can live their best lives. I think people remain loyal when they know they are getting specialized care and that the doctors and staff really do care about the people they are serving.”
Tri-City Optometry also uses social media with a more organic approach to help them market the practice and their services.
“Being active on social media has allowed us increased communication to current patients while reaching new ones. This lends itself to building lasting relationships and an ongoing community around our practice.”
In addition to working in the office, Dr. Chatwani has served as an eye doctor to the Oakland Athletics and enjoys seeing the players at the office, attending Spring Training, as well having a further reach with the local community.
For more information about Tri-City Optometry, visit www.tricityeyes.com, and to learn more about ZEISS go to www.zeiss.com/lenses.
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