A Behind the Scenes Look at Garrett Leight California Optical.

Have you heard of Garrett Leight eyeglass frames?

If you live in Southern California or follow fashion trailblazers such as Leonardo DiCaprio, Kendall Jenner, or Jennifer Lawrence, chances are you probably have. Join us as we take an inside glimpse into what makes Garrett Leight California Optical (GLCO) effortlessly stylish.

What is Garrett Leight California Optical?

Or better yet, who is Garrett Leight?

Founder and Visionary, Garrett Leight, is part of an optical family that has a longstanding passion for eyewear.  The independent eyewear brand was founded in Venice Beach, CA and brings a fresh perspective to classic styles with iconic designs made from premium materials and with the highest quality craftsmanship. The first retail location was opened in 2009 offering a unique aesthetic, a fashion boutique vibe and personable on-site opticianry services that propelled the brand on an upward trajectory. The GLCO line of frames quickly grew in popularity with the young-creative set of West-LA, Hollywood and beyond.

What is GLCO known for?

 Aesthetics

With a strong Southern California identity, GLCO frames embody a timeless design and style.  From their Venice Beach location on Abbot Kinney to their New York location in the heart of Soho, you’ll find everyone from A-list celebrities, musicians, and local artists looking to find a frame that suits their own original style.

Quality

Garrett Leight designs their frames to last and sources high quality materials from around the world.  They use top-of-the-line ZEISS lenses, cutting-edge lab technology, and various innovative frame materials to further differentiate their brand.

 “…our frames can only be done justice if we’re adding the best lenses…”- Jason Casillas, Director of Retail.

  Garrett gave his opticians the freedom to choose the lens supplier they felt best fit the GLCO brand and identity.  And so they ultimately settled on ZEISS lenses because of their unsurpassed quality and reputation for excellence. Furthermore, the ZEISS name gives their patients a higher degree of assurance and credibility in knowing their new eyewear come with the very best quality in everything…including the all-important lenses.

 “..the ZEISS brand name is like Coca-Cola for people who’ve worn lenses their entire lives.”

  Labs

To support their high-quality service and products, in-house labs were built within the GLCO flagship locations. The onsite labs make it possible for customers to have their stylish frames fitted with a pair of premium lenses within as little as an hour. Wide windows into the store’s lab area create an open-air feel that allows the customers to observe the craftsmanship as their ZEISS lenses are cut, edged, and even custom dyed before being skillfully placed into their new frames.

 “…you’re talking about people’s sight and vision and their entire style and look…” – Garrett Leight

 View the full video on YouTube here: 

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Sara Cecchini

Sara is a marketing consultant with Saphilo Marketing, who specializes in digital marketing with an emphasis on digital advertising, content, and social media.

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