Vision Expo West 2025 was a milestone event for ZEISS Vision USA, bringing together independent eye care professionals, industry leaders, and partners for an unforgettable few days in Las Vegas. From new product launches to community engagement, ZEISS proudly demonstrated our commitment to innovation and supporting independents in eye care.
Sneak Peek: ZEISS VISUREF 1000
At Booth F6077A, attendees were treated to an exclusive sneak peek of the NEW ZEISS VISUREF 1000. This all-in-one unit, with a small footprint, is designed to streamline refraction and exam workflows through advanced automation, intuitive operation, and precise measurement capabilities. The preview generated strong interest among eye care professionals eager to rethink how efficiency and accuracy can reshape their exam lanes.
*Pending FDA Registration
Spotlight on ZEISS VISUCORE 500
In addition to the sneak peek, ZEISS showcased the ZEISS VISUCORE 500, an integrated refraction unit that brings together objective and subjective refraction in a small unit with a footprint of under 2.6ft2. Designed for flexibility and workflow optimization, VISUCORE 500 reflects the ZEISS commitment to equipping practices with tools that deliver both efficiency and patient comfort.
Take advantage of potential Section 179 tax savings this year and new financing options to make purchasing ZEISS equipment easy.
ZEISS DuraVision® Gold UV
ZEISS also showcased ZEISS DuraVision Gold UV, our newest premium lens coating. Combining robust durability, superior cleanability, and sunglass-level UV protection, ZEISS DuraVision Gold UV stands out with a distinctive gold reflection color that appeals to patients seeking both style and performance. With this innovation, practices can offer premium aesthetics and long-lasting lens protection in one coating.
Community Spotlight: Latinos en Optometry
ZEISS was honored to host the Latinos en Optometry networking event during Vision Expo West, featuring Maricruz Garza, Regional Sales Manager for ZEISS. This event brought together optometrists, students, and allies to celebrate diversity in the industry and encourage collaboration, mentorship, and representation. ZEISS is proud to help foster inclusivity and support the next generation of eye care leaders.
Building Stronger Connections
Beyond the show floor, ZEISS hosted a special customer educational evening event, providing a space for colleagues and customers to network, exchange ideas, and celebrate shared successes.
Looking Ahead
Vision Expo West 2025 underscored ZEISS’s dedication to driving innovation and strengthening relationships across the optical community. From the sneak peek of the VISUREF 1000, to the launch of DuraVision Gold UV, to our continued investment in community and supporting our customers, ZEISS is proud to champion the independent.
We thank everyone who joined us in Las Vegas and look forward to seeing you next time in Orlando, Florida.
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