Pre-Visit App for Eye Care Professionals

ZEISS Pre Visit Prep App

Improve capture rate and speed up the dispensing process.

What is the Pre Visit Prep App?

A short 2-minute quiz that can help recommend eyeglass lens solutions to fit your patients’ lifestyles.  These recommendations can then be discussed with the eye care professional during the next visit.  These recommendations includes lenses, AR coatings and second pair sunglass options customized for their personal needs.

The Pre Visit Prep quiz will show you what challenges your eyes face everyday and which lens solutions from ZEISS can help overcome them.

How do I use it?

It’s easy!  Simply embed the quiz on your website to effortlessly enrich the online experience.  It will then be viewable on your website to help you  educate patients, speed up the lens selection process and drive more traffic to your business.

To add the embed code in your website, follow these
simple steps:

1. Locate the section of your web page where you want
the app to appear.

a. We recommend displaying it your Home page, which is usually named “default” or “index.”

b. We recommend placing the app within the widest body section of your website, rather than a narrow side rail on the right side of the screen.

c. The code must be placed after the <body> tag and before the </body> of your website. The code cannot be placed in the <head> section.

Instructions

1. Copy and paste the following iframe into your HTML code: <iframe width=”600” height=”300” src=”MailScanner has detected a possible fraud attempt from
“eur01.safelinks.protection.outlook.com” claiming to be MailScanner has detected a possible fraud attempt from “eur01.safelinks.protection.outlook.com” claiming to be
https://previsitprep.com/”></iframe>

2. You can modify the Width and Height dimensions, to ensure the app aligns with your site layout. However, we recommend that you use the 600×300 dimensions.

3. Save the file that you made the changes to.

Now it’s time to let your patient know.

Share it via social media, email, text, or newsletter to drive people to your site and to help them understand which lenses are right for their lifestyle BEFORE they visit you.

Learn more or take the quiz now at ZEISS.com/patientprep or contact your
ZEISS representative.

Why Dr. Chatwani Offers the ZEISS Experience to Her Patients

In January 2019, Dr. Chatwani opened her brand new location for Tri-City Optometry in Fremont, CA after working in her original location for over 13 years.  Her new practice reflects her modern vision of serving patients in Silicon Valley with an innovative, technology-driven practice and an exclusive partnership with ZEISS.

“I wanted to offer the latest technology, and chose a partner that also wanted the best for me as an independent practice, so I chose ZEISS.  ZEISS has over 170 years of expertise in precision optics. My patients are getting the best lenses and technology available and with ZEISS equipment, and I know they’ll get a full ‘ZEISS Experience’ from the start of their exam through to the selection of their lenses and eyeglasses.”

Built with the end-to-end patient experience in mind, the new office offers an inviting and distinctive space. Most notably, there is no reception desk. Instead, you find a welcoming “Community Table” where patients are greeted by a Tri-City Optometry team member, complete with iPad-based check-in.

“We wanted to design the office with best possible experience for a patient. Every patient is greeted eye-to-eye and with a smile when they enter the practice. By design, we don’t have a formal reception desk. As a result, phone calls are never answered in the optical and paperwork is completely out of sight. The staff is trained to keep 100% of their focus on every patient that walks through the door.”

The well thought out patient experience continues down to the staff uniforms of matching scrubs, music in the optical, scent branding, and name tags with a modern design which adds a level of trust and professionalism. The attention to design detail continues with consideration of the flow of the patient journey through the office.

The sensory experience continues with bright white frame boards and specialized retail lighting,  with a carefully chosen frame selection that offers an inviting shopping experience, allowing patients to want to stay and browse at ease. In addition to the inviting optical space there is a high-tech ZEISS equipped pre-test room, a room for vision therapy and an esthetician room for personalized patient services such as threading and brow waxing. Dr. Chatwani shares,

“We thought patients would appreciate the extra services related to the eyes and it again adds another convenience for them to get it done all in one place.”

Tri-City Optometry has grown organically over the years, which has relied heavily on word of mouth and recommendations from happy patients to family and friends.

“I’ve always had a passion for this industry and truly want to help every patient see better so they can live their best lives. I think people remain loyal when they know they are getting specialized care and that the doctors and staff really do care about the people they are serving.”

Tri-City Optometry also uses social media with a more organic approach to help them market the practice and their services.

“Being active on social media has allowed us increased communication to current patients while reaching new ones. This lends itself to building lasting relationships and an ongoing community around our practice.”

In addition to working in the office, Dr. Chatwani has served as an eye doctor to the Oakland Athletics and enjoys seeing the players at the office, attending Spring Training, as well having a further reach with the local community.

For more information about Tri-City Optometry, visit www.tricityeyes.com, and to learn more about ZEISS go to www.zeiss.com/lenses.

The science and fashion behind National Sunglasses Day

June 27 is National Sunglasses Day, and it’s a great opportunity to remind patients how  important it is to protect your eyes as vigilantly as you protect your skin. And with the variety of ZEISS lenses that offer UV protection, you can really express your personal style.

Eyewear stylist and influencer Alana Whitaker, known as @californiaglassesgirl on Instagram, recently put ZEISS mirror lenses in two of her WOOW frames, and we think they look great.

But there’s more to sunglasses than how great they look. What’s the science behind UV protection? And how can you be sure that your sunglasses are protecting you? Here’s an overview.

UV rays from the sun can cause short-term and long-term damage to both the eye and its surrounding tissue (known to doctors as the external ocular adnexa). Short-term damage comes from UV-B rays primarily, and includes corneal burns (photokeratitis), conjunctivitis, and sunburned eyelids. UV-A rays (320-400 nanometers) can be attributed to long-term problems such as cataracts, photoaging, and even skin cancer. These rays penetrate the deepest into the skin and eyes. To protect your eyes as well as you can, it is important to select eyewear with UV protection which covers the entire UV spectrum up to 400 nm.

Fortunately, ZEISS has the broadest offering of UV400 protection for the eyes on the market. For patients who want full UV protection and reduced glare, ZEISS has a wide range of prescription sunglass tints, gradients, polarized lenses, and mirror options. There is even a quick quiz to help guide your patients into the best outdoor lens option to suit their lifestyle, the Sunlens Type Test.

ZEISS also has a wide range of self-tinting lenses for patients who want the convenience of having one pair of glasses which have clear lenses indoors and a sunglass tint outdoors. ZEISS PhotoFusion lenses adapt very quickly to changing light conditions, come in 5 color options, and offer full UV protection up to 400nm.

But that’s not all. Since April 2018, ZEISS has had the most astounding offer yet for patients wanting full UV protection.  All ZEISS clear lenses now come with sunglass level UV protection in all materials. That means full UV protection is now available to all eyeglass wearers – as long as their lenses are from ZEISS.

ZEISS truly has you covered – and protected from UV.

Find out more:

Keep It Sunny: Raising UV Awareness with a Chatbot

2018 has been the breakout year for chatbots. Just two short years ago, most of the world hadn’t heard of them. Now there are well over 100,000 just on Facebook Messenger alone. They’re catching on quick, and already more than 20% of consumers prefer chatbots as the easiest way to contact a business, beating phone calls, emails, and websites.

“By 2020, 80% of business will have some sort of chatbot automation in place.”—Business Insider, 2016

That’s less than two years away!

Creating a unique, user-driven, interactive customer service experience is something most companies strive for, right? Well, that’s really difficult to do 24/7, unless you employ chatbots. And ZEISS is known for being a trend-setting technology and precision company, so it was time to place our trust in technology yet again and give chatbots a try.

Sunny the UV Chatbot avatar

Sunny the UV Chatbot was launched within Facebook Messenger in April 2018 to support the launch of the popular ZEISS UVProtect lens technology, and bring awareness of the need to protect eyes from harmful ultraviolet (UV) light. Sunny is the first chatbot to be released in the eyeglass lens market. Its purpose is to provide information about UVProtect lenses while educating consumers about UV and its potential to harm our eyes. People can chat with Sunny the UV Chatbot anytime of the day, whenever it’s convenient for them.

It was important to make sure Sunny met the needs of our customers, so it was designed to be both informative and funny with a witty personality. The first question Sunny will ask you is if you’d like your UV Index for the day. Reminding people to consider their daily UV environment and how to best protect themselves is an essential first step to increasing awareness.

Sunny also offers a UV risk assessment so that people understand their risk, not just to their skin, but to their eyes as well.

Think you already know a lot about UV? Well, take Sunny’s fun quiz and find out if you’re right!

Sold on the need for ZEISS UVProtect lenses? Just ask Sunny to find a ZEISS eye care practice near you and you’ll be on your way to having the best protection around.

Want to see for yourself? Open Facebook Messenger and search for Sunny the UV Chatbot by name, or click this link: bit.ly/SunnyUV.

Engaging consumers where they prefer to be served is a crucial step in reaching the ZEISS goal of building awareness about the risk of UV damage to our eyes. Sunny the UV Chatbot is a step in the right direction in effectively engaging with our customers and their patients.