A Fresh Palette for a Proven Photochromic Technology
At ZEISS, we’re committed to giving your patients every reason to choose quality, performance and style in one lens. That’s why we’re pleased to announce the Burgundy tint now joins the PhotoFusion X color portfolio — offering a warm, rich and fashionable alternative to the existing Grey, Brown, Blue, Pioneer Green, Extra Grey, and Pro Color options.
This new shade adds personal expression without changing the underlying high-performance technology your practice knows and trusts.
PhotoFusion X: Performance You Can Rely On
PhotoFusion X lenses aren’t simply a refresh of a traditional photochromic lens; they were developed from the ground up and re-envisioned using a new lens material, faster dye compounds, and a speed-optimized carrier matrix.
Key performance attributes you can confidently present to your patients:
- Integrated into the standard ZEISS BlueGuard lens material, for built-in blue light protection and sunglass-level UV protection in all states (clear or tinted).
- Blocks up to 50% of potentially harmful blue light indoors and up to 94% outdoors when fully activated.*
- Offers sunglass-level darkness outdoors and excellent clarity indoors..
- Significantly improved transition: faster to darken and fade back.
- Available in a wide range of lens indices and compatible with ZEISS DuraVision coatings and Flash mirrors — giving your patients premium flexibility.
Why the New Burgundy Tint Matters
In today’s eyewear market, patients expect more than function: they want expression. The addition of Burgundy allows you to offer a photochromic lens with the full technical performance of PhotoFusion X — but in a warm, fashion-forward tone.
Use this new color as a strategic opportunity:
- For younger wearers and style-driven patients seeking something beyond classic Grey or Brown.
- For frame-centric discussions in your practice: Burgundy pairs beautifully with warm-metal or acetate hues and can be a differentiator when advising on lens selection.
- To upsell: If a patient already intends to choose PhotoFusion X, the new Burgundy color may be a reason to upgrade — all while delivering the same premium performance.
Positioning for Your Practice
As an independent eye-care professional, one of your strengths lies in offering differentiated solutions your patients can’t get anywhere else. With Burgundy joining the PhotoFusion X palette, you now have:
- A high-value narrative to support premium pricing.
- A premium back-to school offer for parents and students.
- A conversation starter in practice: “Here’s the new Burgundy — with all the same performance you trust from PhotoFusion X.”
- Marketing copy and in-practice promotional opportunities: show before/after indoors-to-outdoors photos, emphasize blue light + UV protection, and emphasize style.
The launch of the Burgundy color in the ZEISS PhotoFusion X line allows you to deliver full premium performance (faster transitions, blue light + UV protection, sunglass-level darkness) in a fresh, contemporary lens tint. For your practice, this is a chance to drive both differentiation and revenue — all backed by the strength of the ZEISS brand and lens technology.
ZEISS supports eye care professionals with the latest diagnostic tools, lens technology, and educational resources, like our CE course “What is your PAL strategy? Designing a progressive portfolio,” to provide the best possible patient care.
Visit our website to learn more about our innovative lens technologies and eyecare solutions.
Learn more about ZEISS Vision Experience Centers and how they can set the stage for your success.
Contact us to discover how we can support your business growth in the ever-evolving optical landscape.
Looking for an eye care professional that carries ZEISS?
Find one near you by visiting the ZEISS Practice Locator.
*Analyses by Technology and Innovation, Carl Zeiss Vision GmbH, DE 2021. Based on Blue Violet Block (BVB) metric that quantifies the amount of light 400–455 nm blocked by PFX Grey 1.6 HC form2021
About Author
Leave a Reply