At ZEISS Vision USA, we believe true innovation thrives in independence. That’s why we’re championing the independent spirit by honoring trailblazing eye care professionals and eyewear makers who redefine vision care with craftsmanship, creativity, and community. Championing the independent is not just a slogan; it’s a commitment to supporting those who push the boundaries of the industry.
Why Independence Matters
- Freedom to Innovate — Independent eye care professionals have the autonomy to customize solutions and deliver truly patient-centered care.
- Craftsmanship Unleashed — For eyewear designers, independence is the creative spark. ZEISS is proud to support bold, unique designs with our world-class lens technology.
- Shared Values — We’re united in precision, quality, and the pursuit of exceptional patient outcome, every step of the way championing the independent spirit.
Featured Voices of Independence
Get inspired by real-world stories that embody the spirit of independence. Each brand brings its own distinct design philosophy, yet we all share the same ZEISS commitment to quality and innovation.
DINDI — Bold, Handcrafted Frames for True Originals
Founded with a mission to help wearers express individuality through design, DINDI crafts eyewear that stands out. Each frame is meticulously handcrafted, often in small batches, using high-quality materials and bold color palettes. The result is eyewear that is as unique as the people who wear it.
ZEISS Tie-In: DINDI’s artistry pairs beautifully with ZEISS lens innovation—ensuring that each bold frame delivers equally bold clarity.
Light Co. — Eyewear for Those Who Forge Their Own Path
Light Co. designs frames for leaders and visionaries who value independence. Minimalist yet expressive, their eyewear blends contemporary style with everyday wearability. Each design is created to inspire confidence and individuality.
Light Co.’s vision-first design ethos matches perfectly with ZEISS precision lenses—helping wearers see and lead with confidence.
MIGA Studio — Italian Artistry Meets Japanese Precision
MIGA Studio fuses the craftsmanship traditions of Italy with the exacting standards of Japanese manufacturing. Their eyewear features meticulous detailing, exceptional fit, and timeless silhouettes that transcend trends.
Like ZEISS, MIGA Studio values both beauty and precision—making their frames an ideal canvas for our advanced lens designs.
Thierry Lasry — Turning Sunglasses into Fashion Statements
Paris-born and New York–based, Thierry Lasry designs sunglasses that merge retro inspiration with futuristic flair. His creations are handmade in France from premium materials, with bold colors and architectural shapes that make each pair a wearable work of art.
Thierry Lasry’s fearless design approach pairs beautifully with ZEISS optical expertise—bringing high-fashion style and exceptional vision performance together.
And more to come. We’ll be adding additional independent frame brands to this list every month—each with their own inspiring story of creativity, precision, and independence.
How ZEISS Supports Independence
- Unrivaled Lens Technology — From advanced designs to precision coatings, ZEISS lenses empower independent practitioners and designers alike.
- Practice Empowerment — Business tools, training, and digital support help independent practices thrive.
- Custom Solutions for Makers — We help eyewear brands incorporate the best lens technologies into their collections, reinforcing their unique vision.
Join the Celebration, we invite you to:
- Watch our growing library of testimonial videos.
- Follow our social channels for new brand spotlights.
- Explore how ZEISS can help you bring your own vision to life.
- Read more blog posts on everything from trends to new innovations.
The Championing the Independent™ campaign isn’t just a celebration—it’s a commitment to the values that drive true vision care: independence, innovation, and personalized excellence.
If you’d like more information on becoming a ZEISS partner or if you’d like to be contacted by a ZEISS representative, please Click Here
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