“Today’s consumers and patients are drawn to new and engaging experiences,” says Dr. Iravani. “Why not make the visit to the optometrist unique and refreshing?”
In August 2017, eyeXam Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.
Dr. Iravani’s latest brain-child evolved from her interactive, consumer-facing eyeXam app. Her goal was to create an engaging experience for consumers to quickly get the guidance and products they need for optimum eye health. As a pioneer in mobile vision screening, eyeXam created a patented method for accurate, self-guided vision screening, which as now been used by consumers all over the world. eyeXam is also a leading app in connecting people with some of the most trusted eye care providers. The app currently lists over 30,000 eye care providers.
“The eyeXam app has now given way to the eyeXam optometry in-office experience”, explained Dr. Iravani. “After many requests to open a ‘brick and mortar’ location, the first site was born. What better place to start than at the heart of technology, Silicon Valley. Our world is fueled by digital technology, and in this context, our eyes need to be treated with specialized care, the most advanced technology, and the latest products to address everyone’s unique needs.”
The mission of eyeXam Optometry is to create a new patient experience that caters to the demands of the digital world–one that is founded on the belief that vision is power, and requires care and attention. Combined with Dr. Iravani’s decades of experience, the latest technology, personalized care, and a unique blend of eye frames, fashion, and fun–the eyeXam experience has come to fruition. Patients can even visit the EyeBar for make-up, brow, lash, and skincare services to accentuate the beauty of their eyes and their new ZEISS-powered frames.
eyeXam Optometry maintains the sleek, user-friendly aspects of the eyeXam app, merged with boutique-like, face-to-face support and an end-to-end continuum of ZEISS premium diagnostics, lenses, and coatings.
“This partnership between ZEISS and eyeXam Optometry is a great example of how innovation and entrepreneurship can come together to create a better, more holistic patient experience”,” said Jens Boy, President, Carl Zeiss Vision, North America. “When implemented correctly, technology and innovation can lead to lasting change, a more comprehensive continuum of care, and more positive patient outcomes–fundamental aspects of our principles at ZEISS.”
For more information of eyeXam Optometry, visit www.eyeexam.com, and to learn more about ZEISS go to www.zeiss.com/lenses.
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