As we are faced with the increase of online sales and the presence of hip, commercial brick and mortars, we find ourselves pondering on how to find a way to compete in the market, without slashing prices and compromising the quality of our product. Focusing on the aesthetic of your office is a great way to do that. I have listed several ways to update your office without breaking the bank.
1.Get rid of your frame boards.
Frame boards are unwelcoming to most consumers. Free-floating shelves and large, attractive bookcases are a great, unconventional way to display frames.
2.Don’t be afraid of color.
You do not have to paint the whole office in order to bring in color. Instead just add pops of color by using accent items throughout your office. Paintings, chairs, flowers, and rugs are great ways to incorporate color and make the office look and feel more inviting.
3.Clear Up the Clutter.
Do you have 3 year old posters leaning against the wall advertising products that you don’t carry anymore? Reach out to your vendors for fresh items and toss out the old. Consider removing them in full or cutting them back by 50%. You will instantly see your space open up and have an instant updated look.
4.Use Your Window Space.
If you have a large window in front of foot or vehicle traffic, you have a great way to communicate with patients. Whether it’s through the use of a fresh window print highlighting your product or by creating a seasonal storefront window theme, consider how you can bring your window to life.
5.Get creative!
Do not be afraid to try something new. For example, writing desks make great dispensing tables. Browse your favorite stores for unique mirrors and chairs for both your optical and waiting room. If you are limited with time, utilize Pinterest for ideas and then order online. Today’s patient would rather feel like they are at a spa or high-end retail store vs. a traditional doctor’s office.
Get inspiration from where you like to shop or spend time. Coffee shops and trendy shoe stores are great places to pull inspiration from. It is all about creating a space that people want to spend time in.
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