For eyeglass wearers, clear vision is only part of the experience. Lenses must also deliver durability, long-lasting performance, and effortless everyday care. That’s why ZEISS Vision Care has unveiled the ZEISS DuraVision® Plus portfolio—a new generation of premium anti-reflective coatings powered by ZEISS CleanGuard™ technology.
This launch marks an important evolution in ZEISS AR coatings, bringing advanced cleanability across the entire DuraVision portfolio.
ZEISS CleanGuard™ Technology, first introduced with ZEISS DuraVision Gold UV AR, is now available across all ZEISS DuraVision AR coatings and mirrors. Designed to better repel oil and water at the lens surface, CleanGuard makes lenses significantly easier and faster to clean.
In fact, lenses featuring ZEISS CleanGuard technology clean up to three times faster than previous ZEISS premium coatings*, and 90% of consumers report they are easier and quicker to clean.
ZEISS DuraVision Plus: Built for Durability and Optical Clarity
The ZEISS DuraVision Plus portfolio is engineered to meet the demands of everyday wear without compromising visual performance. Key benefits include:
- Exceptionally high Bayer ratios for industry-leading scratch resistance
- Enhanced residual reflex, allowing more light transmission
- Sharper vision and increased eye visibility
Together, these features help ensure lenses look better, perform better, and last longer.
A Complete Premium AR Portfolio- ZEISS DuraVision Plus
ZEISS CleanGuard technology is now featured across the full ZEISS DuraVision Plus lineup, including:
- DuraVision Plus Platinum UV
- DuraVision Plus Silver UV
- DuraVision Plus Chrome UV
- DuraVision Plus Mirror
- DuraVision Plus Sun UV
- DuraVision Plus BlueProtect UV
- DuraVision Plus DriveSafe UV
The improved coatings are available in both Rx lenses (progressive and single vision), Finished Single Vision (stock) lenses and Sunglass Lenses, offering eye care professionals a streamlined, premium AR solution.
Designed for Eye Care Professionals and Patients Alike
“As pioneers of anti-reflective coatings, we continue to drive innovation in optical performance,” said Gary Rosenblum, President and CEO of ZEISS Vision Care US. “The launch of our new ZEISS DuraVision Plus portfolio with ZEISS CleanGuard technology is another example of how we provide eye care professionals with the clearest, most durable lenses possible.”
For ECPs, the DuraVision Plus portfolio simplifies AR selection while delivering a compelling patient benefit story—centered on durability, clarity, and ease of cleaning.
Redefining Clean—Across Every Lens
With the introduction of ZEISS DuraVision Plus, ZEISS sets a new standard for premium anti-reflective coatings—combining long-lasting protection, exceptional optical performance, and effortless cleanability in one complete portfolio.
To learn more, visit zeiss.com/DuraVision.
*Compared to DuraVision lenses with previous generation of top-coat.
To learn more about ZEISS visit our website.
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