Vision Expo East in Orlando was a whirlwind of innovation, connection, and excitement, and ZEISS Vision USA was thrilled to be a part of it! We were delighted to showcase our latest advancements in ophthalmic technology and connect with eyecare professionals from across the nation. From cutting-edge diagnostic tools to revolutionary lens coatings, our booth was buzzing with activity and insightful conversations.



A Glimpse into the Future of Eyecare
At the heart of our booth, we showcased a suite of technologies designed to elevate the patient experience and streamline practice workflows.
ZEISS VISUCORE 500
With a very small footprint, this objective and subjective refraction unit garnered significant attention, demonstrating its ability to provide precise and efficient measurements. Attendees were impressed by its user-friendly interface, the ease of use, and the accuracy it delivers. Thinking about adding another exam lane? ZEISS VISUCORE 500 might be just what you need.


ZEISS VISUFIT 1000
We continued to highlight the power of this revolutionary 3D centration platform. Its ability to capture nine simultaneous views of the patient’s face, providing a comprehensive understanding of their unique facial features, makes the ZEISS VISUFIT 1000 very appealing. This technology empowers ECPs to deliver personalized lens solutions with unparalleled precision.
The New Gold Standard: Introducing ZEISS DuraVision Gold UV
One of the most anticipated announcements at Vision Expo East was the upcoming launch of ZEISS DuraVision Gold UV. This premium anti-reflective coating is set to redefine the standard for lens protection and aesthetics.
Just watch how the level of cleanability is elevated in the video with senior product manager, Carolyn Bosworth. Its subtle gold reflection adds a touch of elegance, making it a stylish choice for discerning patients. It is designed to offer the best of both worlds, superior protection with a premium look.
We’re incredibly excited to bring this innovative coating to the market and believe it will be a game-changer for eyecare professionals and their patients.
PowerHour Podcast: A Conversation with Professor Kenneth Hines Jr.


Adding another layer of excitement to our Vision Expo experience, we were honored to host a live recording of the PowerHour podcast in the ZEISS booth. Renowned photographer and ZEISS Ambassador, Kenneth Hines Jr., shared his insights on why he chooses ZEISS for both is professional photography and his eyesight. His perspective on the importance of optical precision and clarity was incredibly valuable. Keep an eye out for the podcast release on March 7th, to hear his insightful conversation.
A Taste of Germany: The ZEISS Beer Garden

Beyond the technology, we also wanted to create a memorable and enjoyable experience for our attendees. The traditional German beer garden was a huge success, providing a relaxed atmosphere for networking and conversation. It was a fantastic opportunity to connect with our customers and colleagues in a more informal setting. Cheers!
Looking Ahead
Vision Expo East 2024 was a success, and we’re grateful to everyone who visited our booth. We’re committed to continuing to innovate and provide independent eyecare professionals with the tools and technologies they need to deliver exceptional patient care.
Stay tuned for more updates from ZEISS Vision USA, and we hope to see you at future events!
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