ZEISS BlueGuard Lenses: Where Innovation Meets Comfort

ZEISS BlueGuard Lenses: Where Innovation Meets Comfort

The Next Generation of Blue Light Blocking Lenses

ZEISS BlueGuard Lenses are the latest innovation in blue light eye protection, providing comfortable vision and excellent clarity and aesthetics, while blocking up to 40% of blue light.

Research has shown that we spend nearly 8 hours a day in front of digital screens which creates new challenges for our eyes. ZEISS BlueGuard Lenses are manufactured using the latest organic-chemical technology and can provide protection against digital eyestrain and potential UV damage to one’s eyes.

The Dualism of Blue Light

The human eye evolved under sunlight, the most natural source of blue light. But LEDs and digital devices are a significant contributor to eyestrain and even more so when exposed to artificial or digital sources of blue light.

Not all blue light is visible

Artificial, blue light-generating devices are everywhere. Blue light can have both positive and negative effects on our eyes – increased exposure to blue light may have an impact on eye health. It is scientifically accepted that blue light has both positive and negative effects on our vision, mood and sleep.

The visible light range for the human eye is between 380 and 780 nm. The blue light band, between 380 and 500 nm, is an essential part of the spectrum that is relevant for proper vision performance and some physiological processes.

Recent reports* suggest minimizing the generation of blue light up to 455 nm and maximizing longer wavelengths to avoid interfering with the circadian rhythm and other functions. Consequently, ZEISS BlueGuard Lenses were designed to partially block blue light between 400 and 455 nm but allow transmission of longer wavelengths.

Google searches show people are actively looking for solutions to digital eyestrain. Now more than ever, consumers are seeking products that offer blue light protection because they are worried about the impact on their health and sleep.

It’s a Lens Design not a Lens Coating

As more people spend extended hours in virtual meetings, the demand for blue blocking lenses have increased. The prominent blue-purple reflections from blue light coatings are increasingly apparent and can affect a person’s appearance.

Fewer blue-violet reflections

Due to the integrated design of ZEISS BlueGuard Lenses, they produce up to 50% less visible blue light reflections of digital blue light compared to blue light coatings when used with ZEISS DuraVision Platinum UV antireflective coating. The result is blue light protection, full UV blocking, comfortable vision, excellent lens clarity and superb aesthetics.

Blue Light and Digital Eye Strain

Many people today experience digital eye strain as they spend hours at screens. DES symptoms include: glare/dazzle, discomfort, blurred vision, accommodation stress and dysfunction, fixation disparity, pain in or around the eyes, dryness and eye fatigue.[1], [2]

Blue light is thought to potentially contribute to digital eye strain, causing symptoms like blurred vision and tired eyes.[3] When blue light reaches the eye, it enters through the ocular media and travels to the retina where it may induce opto-physical effects.

The ZEISS BlueGuard Solution

ZEISS lenses protect against blue light and UV radiation. These two properties are combined into the all-new ZEISS BlueGuard Lens.

ZEISS BlueGuard is a single solution that combats the potential negative effects of blue light while providing eye protection from UV. It blocks up to 40% of the blueviolet spectrum[4], 400 to 455 nm, while transmitting beneficial wavelengths, 455 to 500 nm. By blocking blue light in the material, ZEISS BlueGuard reduces digital blue light reflections up to 50% compared to typical blue light coatings.[5]

ZEISS BlueGuard Lenses not only block out potentially harmful blue light, they also provide full UV protection, shielding your eyes against harmful UV radiation up to 400 nm.

ZEISS BlueGuard is available in all common plastic lenses with indexes 1.50 to 1.74.

You’ve surely had experience with blue light blocking glasses. ZEISS BlueGuard lenses are the next step in blue light blocking technology. These glasses are designed specifically to block blue light and UV while preserving the aesthetics of normal glasses, especially while online.

If you want to learn more about how these lenses will fit into your practice we will have your ZEISS Business Development Representative reach out to you.

Let us know what you think-we can’t wait to hear from you!

References

[1] Rosenfield M. (2011). Computer vision syndrome: a review of ocular causes and potential treatments. Ophthalmic Physiol Opt., (5):502-15.

[2] Sheppard A.L., Wolffsohn J.S. (2018). Digital eye strain: prevalence, measurement and amelioration BMJ Open Ophthalmology, BMJ Journals

[3] Coles-Brennan C., Sulley A., Young G. (2019). Management of Digital Eyestrain. Clin Exp Optom, 102(1):18-29.

[4] Inhouse measurements and calculations based on the BVB (Blue-Violet-Block) metric. Analyses by Technology and Innovation, ZEISS Vision Care, DE 2020. *while blocking up to 40% of blue light.

[5] Inhouse measurements and calculations based on the DBRLED (Digital Blue
Light Reflection) metric. Analyses by Technology and Innovation, ZEISS
Vision Care, DE 2020. *Due to the integrated design of ZEISS BlueGuard Lenses, they produce up to 50%**less visible blue light.

The science and fashion behind National Sunglasses Day

June 27 is National Sunglasses Day, and it’s a great opportunity to remind patients how  important it is to protect your eyes as vigilantly as you protect your skin. And with the variety of ZEISS lenses that offer UV protection, you can really express your personal style.

Eyewear stylist and influencer Alana Whitaker, known as @californiaglassesgirl on Instagram, recently put ZEISS mirror lenses in two of her WOOW frames, and we think they look great.

But there’s more to sunglasses than how great they look. What’s the science behind UV protection? And how can you be sure that your sunglasses are protecting you? Here’s an overview.

UV rays from the sun can cause short-term and long-term damage to both the eye and its surrounding tissue (known to doctors as the external ocular adnexa). Short-term damage comes from UV-B rays primarily, and includes corneal burns (photokeratitis), conjunctivitis, and sunburned eyelids. UV-A rays (320-400 nanometers) can be attributed to long-term problems such as cataracts, photoaging, and even skin cancer. These rays penetrate the deepest into the skin and eyes. To protect your eyes as well as you can, it is important to select eyewear with UV protection which covers the entire UV spectrum up to 400 nm.

Fortunately, ZEISS has the broadest offering of UV400 protection for the eyes on the market. For patients who want full UV protection and reduced glare, ZEISS has a wide range of prescription sunglass tints, gradients, polarized lenses, and mirror options. There is even a quick quiz to help guide your patients into the best outdoor lens option to suit their lifestyle, the Sunlens Type Test.

ZEISS also has a wide range of self-tinting lenses for patients who want the convenience of having one pair of glasses which have clear lenses indoors and a sunglass tint outdoors. ZEISS PhotoFusion lenses adapt very quickly to changing light conditions, come in 5 color options, and offer full UV protection up to 400nm.

But that’s not all. Since April 2018, ZEISS has had the most astounding offer yet for patients wanting full UV protection.  All ZEISS clear lenses now come with sunglass level UV protection in all materials. That means full UV protection is now available to all eyeglass wearers – as long as their lenses are from ZEISS.

ZEISS truly has you covered – and protected from UV.

Find out more:

Keep It Sunny: Raising UV Awareness with a Chatbot

2018 has been the breakout year for chatbots. Just two short years ago, most of the world hadn’t heard of them. Now there are well over 100,000 just on Facebook Messenger alone. They’re catching on quick, and already more than 20% of consumers prefer chatbots as the easiest way to contact a business, beating phone calls, emails, and websites.

“By 2020, 80% of business will have some sort of chatbot automation in place.”—Business Insider, 2016

That’s less than two years away!

Creating a unique, user-driven, interactive customer service experience is something most companies strive for, right? Well, that’s really difficult to do 24/7, unless you employ chatbots. And ZEISS is known for being a trend-setting technology and precision company, so it was time to place our trust in technology yet again and give chatbots a try.

Sunny the UV Chatbot avatar

Sunny the UV Chatbot was launched within Facebook Messenger in April 2018 to support the launch of the popular ZEISS UVProtect lens technology, and bring awareness of the need to protect eyes from harmful ultraviolet (UV) light. Sunny is the first chatbot to be released in the eyeglass lens market. Its purpose is to provide information about UVProtect lenses while educating consumers about UV and its potential to harm our eyes. People can chat with Sunny the UV Chatbot anytime of the day, whenever it’s convenient for them.

It was important to make sure Sunny met the needs of our customers, so it was designed to be both informative and funny with a witty personality. The first question Sunny will ask you is if you’d like your UV Index for the day. Reminding people to consider their daily UV environment and how to best protect themselves is an essential first step to increasing awareness.

Sunny also offers a UV risk assessment so that people understand their risk, not just to their skin, but to their eyes as well.

Think you already know a lot about UV? Well, take Sunny’s fun quiz and find out if you’re right!

Sold on the need for ZEISS UVProtect lenses? Just ask Sunny to find a ZEISS eye care practice near you and you’ll be on your way to having the best protection around.

Want to see for yourself? Open Facebook Messenger and search for Sunny the UV Chatbot by name, or click this link: bit.ly/SunnyUV.

Engaging consumers where they prefer to be served is a crucial step in reaching the ZEISS goal of building awareness about the risk of UV damage to our eyes. Sunny the UV Chatbot is a step in the right direction in effectively engaging with our customers and their patients.