When it comes to eyewear, we all want the same thing: lenses that provide crystal-clear vision, look great, and stand up to the rigors of daily life. ZEISS is proud to introduce a new lens coating that delivers on all fronts: ZEISS DuraVision Gold UV.

This latest addition to the ZEISS DuraVision coating family isn’t just an upgrade; it’s a redefinition of excellence in lens coating technology. ZEISS DuraVision Gold UV sets a new gold standard, offering a unique combination of cutting-edge technology, elegance, and functionality. It’s the most premium coating ZEISS has to offer.

Clear Vision and Lasting Clarity

Clear vision is a top priority for everyone who wears glasses. ZEISS is known for exceptional optical designs that ensure clear vision. But lenses can get dirty or damaged, impacting both vision and appearance. That’s why ZEISS DuraVision Gold UV is engineered to be:

• Smudge-resistant
• Easy-to-clean
• Durable (scratch-resistant)

These features ensure clear vision every day, throughout the life of the lenses. Ease of cleaning and scratch resistance are essential for most lens wearers.

Effortless Cleaning with CleanGuard^TM Technology

ZEISS DuraVision Gold UV features CleanGuard technology, a three-in-one innovation designed for easy cleaning and lasting clarity.

• Up to 3x Faster to Clean: Lenses with CleanGuard technology are up to three times faster to clean than previous ZEISS coatings.
  • This is due to an advanced surface chemistry that enhances resistance to smudges. The modified molecular structure reduces surface energy, repelling oil-like substances and water.
  • CleanGuard technology also incorporates a patented anti-static layer that actively repels dust and dirt, keeping lenses clean and clear.
• Improved Smudge Resistance: CleanGuard technology increases the contact angle for oil-like substances, enhancing repellence and making lenses easier to clean.
• More Water-Repellent: CleanGuard technology increases the contact angle for water, making the surface more hydrophobic. This helps keep lenses cleaner by preventing water spots and makes them easier to clean.
• Keeps Dust and Dirt Away: The patented anti-static layer in ZEISS DuraVision Gold UV minimizes the attraction of dust and dirt to the lens surface.

Exceptional Durability and Scratch Resistance

ZEISS DuraVision Gold UV provides excellent hardness and abrasion resistance for clear, long-lasting vision.

• This innovative coating process includes a specially designed thermally-cured hard coat applied to the lens substrate.
• Multiple ultra-thin layers of metal and ceramic oxides are deposited using ion bombardment.
• The result is densely packed layers that provide both anti-reflective properties and superior scratch resistance.
• ZEISS DuraVision Gold UV has an impressive average Bayer ratio of 16^*, indicating exceptional scratch resistance.

_{* Average Bayer ratio across various lens materials (range of materials tested includes 1.5, 1.56, 1.59, 1.6, 1.67).}

Crystal-Clear Clarity in All Conditions

ZEISS DuraVision Gold UV is designed for clear vision, especially in low light.

• It reduces residual reflections in low-light conditions, enhancing light transmittance for clearer vision.
• Lenses with ZEISS DuraVision Gold UV show up to 90% less yellowness compared to lenses with a blue reflective hue**, offering clearer and more color-neutral perception.
• ZEISS DuraVision Gold UV greatly reduces blue light reflections for more clarity.

_{^** Blue light reflectance characterizes the intensity ofreflections over the blue light wavelength range 380- 500nm defined in ISO 8980-3:2013(E)T&I Report “R24-05 ZEISS DuraVision Gold- data for claims substantiation.}

Modern Style and Elegance

ZEISS DuraVision Gold UV is designed to complement modern frame trends and enhance warmer skin tones and hair colors.

• The subtle gold hue coordinates well with frames in gold, brown, and black.
• It can also add a touch of style to prescription sunglasses and pairs perfectly with ZEISS PhotoFusion X lenses.

The ZEISS DuraVision Portfolio

ZEISS DuraVision Gold UV is the most premium coating in the ZEISS DuraVision portfolio, offering the highest level of performance. The portfolio includes a range of coatings for different needs.

ZEISS DuraVision Gold UV is offered across all lens types where ZEISS DuraVision Platinum UV is available:

• Single vision

• Office lenses

• Digital lenses

• Bifocal lenses

• Progressive lenses

Compatible with all plastic lens materials, including clear lenses and treatments such as:

• ZEISS PhotoFusion X

• Polarized

• ZEISS BlueGuard®

If you’re looking for the ultimate in lens clarity, durability, and style, and desire a premium product, ZEISS DuraVision Gold UV is an excellent choice.

ZEISS supports eye care professionals with the latest diagnostic tools, lens technology, and educational resources, like our CE course “What is your PAL strategy? Designing a progressive portfolio,” to provide the best possible patient care. [1]

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