At some point in life, most people experience deteriorating eyesight that makes driving at night or in rainy conditions a little less comfortable than it was when they were younger. Alana Whitaker, a sales rep for Woow eyeglass frames, has experienced this for herself.
In a recent blog post, she shares her perspective..
“As a sales rep, I spend a lot of time driving. … As I’ve gotten older (and my vision has slowly started deteriorating), I’ve found myself not loving driving at night. As I’m driving, I’m constantly switching from looking ahead, to my mirrors, to my dash and sometimes shifting my focus so often causes my eyes to get tired quicker, particularly at night.”
Unless you’re in the optical business, most people are unaware of multitude of lens options available. Customizing lenses to lifestyles can positively impact both patients and businesses.
“If you have a patient who spends long periods of time on the road commuting or otherwise, DriveSafe lenses from ZEISS could be a great recommendation to fit their driving vision needs. When you customize your patient’s prescriptions to their lifestyle as opposed to just offering the basics, you drive more value to your optical.”
ZEISS DriveSafe lenses have been designed to promote clarity…even in the toughest driving conditions.
“…DriveSafe utilizes an enhanced lens design that takes into account our enlarged pupils in poor or low light environments and a special coating that reduces glare at night. Besides all of this, they also make it easier to shift your viewing focus quickly, making them extremely comfortable for your eyes, especially for progressive lens wearers.”
Patients want an all-day lens that will suit their lifestyle. This is where ZEISS DriveSafe really stands out.
“…they can be worn all day and make great everyday lenses too. There are single vision and progressive options, as well as you can add darkening photochromic options to them. Plus, ALL lenses from ZEISS come standard with UV Protect, so you and your patients are 100% covered against UV rays during the day.”