{"id":8397,"date":"2026-01-08T17:25:51","date_gmt":"2026-01-08T17:25:51","guid":{"rendered":"https:\/\/blogs.zeiss.com\/vision\/us\/?p=8397"},"modified":"2026-07-16T16:22:22","modified_gmt":"2026-07-16T16:22:22","slug":"zeiss-redefines-clean-with-the-new-duravision-plus-portfolio","status":"publish","type":"post","link":"https:\/\/blogs.zeiss.com\/vision\/us\/zeiss-redefines-clean-with-the-new-duravision-plus-portfolio\/","title":{"rendered":"ZEISS Redefines Clean with the New DuraVision\u00ae Plus Portfolio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>For eyeglass wearers, clear vision is only part of the experience. Lenses must also deliver durability, long-lasting performance, and effortless everyday care. That\u2019s why ZEISS Vision Care has unveiled the ZEISS DuraVision\u00ae Plus portfolio\u2014a new generation of premium anti-reflective coatings powered by ZEISS CleanGuard\u2122 technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This launch marks an important evolution in ZEISS AR coatings, bringing advanced cleanability across the entire DuraVision portfolio.<\/p>\n\n\n\n<h3 id=\"h-zeiss-cleanguard-technology-first-introduced-with-zeiss-nbsp-duravision-gold-uv-ar-is-now-available-across-all-zeiss-duravision-ar-coatings-and-mirrors-designed-to-better-repel-oil-and-water-at-the-lens-surface-cleanguard-makes-lenses-significantly-easier-and-faster-to-clean\" class=\"wp-block-heading\">ZEISS CleanGuard\u2122 Technology, first introduced with ZEISS&nbsp;<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/zeiss-duravision-gold-uv-the-new-gold-standard-in-lens-coatings\/\">DuraVision Gold UV AR<\/a>, is now available across all ZEISS DuraVision AR coatings and mirrors. Designed to better repel oil and water at the lens surface, CleanGuard makes lenses significantly easier and faster to clean.<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-1024x682.jpg\" alt=\" ZEISS DuraVision Plus\" class=\"wp-image-8408\" style=\"aspect-ratio:1.5003767687198235;width:627px;height:auto\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-1024x682.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-600x400.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-768x512.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-1536x1024.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-640x427.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-1200x800.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804-1920x1280.jpg 1920w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/AdobeStock_436186804.jpg 2000w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, lenses featuring ZEISS CleanGuard technology clean up to <strong>three times faster<\/strong> than previous ZEISS premium coatings*, and <strong>90% of consumers<\/strong> report they are easier and quicker to clean.<\/p>\n\n\n\n<h2 id=\"h-zeiss-duravision-plus-built-for-durability-and-optical-clarity\" class=\"wp-block-heading\">ZEISS DuraVision Plus: Built for Durability and Optical Clarity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ZEISS DuraVision Plus portfolio is engineered to meet the demands of everyday wear without compromising visual performance. Key benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exceptionally high Bayer ratios<\/strong> for industry-leading scratch resistance<\/li>\n\n\n\n<li><strong>Enhanced residual reflex<\/strong>, allowing more light transmission<\/li>\n\n\n\n<li><strong>Sharper vision and increased eye visibility<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these features help ensure lenses look better, perform better, and last longer.<\/p>\n\n\n\n<h2 id=\"h-a-complete-premium-ar-portfolio-zeiss-duravision-plus\" class=\"wp-block-heading\">A Complete Premium AR Portfolio- ZEISS DuraVision Plus<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-1024x768.jpg\" alt=\"ZEISS DuraVision Plus\" class=\"wp-image-8402\" style=\"width:629px;height:auto\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-1024x768.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-600x450.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-768x576.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-1536x1152.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-640x480.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-1200x900.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z-1920x1440.jpg 1920w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2026\/01\/Zeiss_0305_Z.jpg 2000w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ZEISS CleanGuard technology is now featured across the full ZEISS DuraVision Plus lineup, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DuraVision Plus Platinum UV<\/li>\n\n\n\n<li>DuraVision Plus Silver UV<\/li>\n\n\n\n<li>DuraVision Plus Chrome UV<\/li>\n\n\n\n<li>DuraVision Plus Mirror<\/li>\n\n\n\n<li>DuraVision Plus Sun UV<\/li>\n\n\n\n<li>DuraVision Plus BlueProtect UV<\/li>\n\n\n\n<li>DuraVision Plus DriveSafe UV<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"http:\/\/www.zeiss.com\/DuraVision\">improved coatings<\/a> are available in both <strong>Rx lenses<\/strong> (progressive and <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/zeiss-raises-the-bar-for-single-vision-lenses-with-revolutionary-zeiss-clearview-lenses\/\">single vision<\/a>), <strong>Finished Single Vision (stock) lenses<\/strong> and <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/keep-your-cool-and-your-clarity-introducing-zeiss-sunglasses-wipes\/\">Sunglass Lenses<\/a>, offering eye care professionals a streamlined, premium AR solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ZEISS DuraVision Plus is also available on all <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/introducing-zeiss-photofusion-x-in-burgundy-a-new-color-same-cutting-edge-performance\/\">ZEISS PhotoFusion X lenses.<\/a><\/p>\n\n\n\n<h2 id=\"h-designed-for-eye-care-professionals-and-patients-alike\" class=\"wp-block-heading\">Designed for Eye Care Professionals and Patients Alike<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAs pioneers of anti-reflective coatings, we continue to drive innovation in optical performance,\u201d said Gary Rosenblum, President and CEO of ZEISS Vision Care US. \u201cThe launch of our new ZEISS DuraVision Plus portfolio with ZEISS CleanGuard technology is another example of how we provide eye care professionals with the clearest, most durable lenses possible.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For ECPs, the DuraVision Plus portfolio simplifies AR selection while delivering a compelling patient benefit story\u2014centered on durability, clarity, and ease of cleaning.<\/p>\n\n\n\n<h2 id=\"h-redefining-clean-across-every-lens\" class=\"wp-block-heading\">Redefining Clean\u2014Across Every Lens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the introduction of ZEISS DuraVision Plus, ZEISS sets a new standard for premium anti-reflective coatings\u2014combining long-lasting protection, exceptional optical performance, and effortless cleanability in one complete portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more, visit <a href=\"https:\/\/www.zeiss.com\/DuraVision\"><strong>zeiss.com\/DuraVision<\/strong>.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Compared to DuraVision lenses with previous generation of top-coat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about ZEISS visit our <a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/home.html?vaURL=www.zeiss.com\/vision-care\/us\" target=\"_blank\" rel=\"noreferrer noopener\">website.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Locate an <a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/find-an-eye-doctor-near-you.html?vaURL=www.zeiss.com\/findaneyedr\" target=\"_blank\" rel=\"noreferrer noopener\">eye care professional<\/a> that carries ZEISS lenses near you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Become a <a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/c\/become-a-customer.html\" target=\"_blank\" rel=\"noreferrer noopener\">ZEISS Customer.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For eyeglass wearers, clear vision is only part of the experience. Lenses must also deliver durability, long-lasting performance, and effortless everyday care. That\u2019s why ZEISS Vision Care has unveiled the ZEISS DuraVision\u00ae Plus portfolio\u2014a new generation of premium anti-reflective coatings powered by ZEISS CleanGuard\u2122 technology. This launch marks an important evolution in ZEISS AR coatings,<\/p>\n","protected":false},"author":5,"featured_media":8401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[29,36],"tags":[265],"topics":[98,258],"class_list":["post-8397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-vision-products","tag-duravision-plus","topics-lens-designs","topics-independent-eyewear-and-eyecare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZEISS Redefines Clean with the New DuraVision\u00ae Plus Portfolio - ZEISS Eye Care Professional Blog<\/title>\n<meta name=\"description\" content=\"Explore ZEISS DuraVision Plus for clear vision and enhanced durability. Discover premium anti-reflective coatings today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.zeiss.com\/vision\/us\/zeiss-redefines-clean-with-the-new-duravision-plus-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZEISS Redefines Clean with the New DuraVision\u00ae Plus Portfolio\" \/>\n<meta property=\"og:description\" content=\"Explore ZEISS DuraVision Plus for clear vision and enhanced durability. 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