{"id":8313,"date":"2025-10-03T23:19:40","date_gmt":"2025-10-03T23:19:40","guid":{"rendered":"https:\/\/blogs.zeiss.com\/vision\/us\/?p=8313"},"modified":"2025-10-07T21:28:10","modified_gmt":"2025-10-07T21:28:10","slug":"vision-expo-west-2025-zeiss-vision-innovation-connection-and-community","status":"publish","type":"post","link":"https:\/\/blogs.zeiss.com\/vision\/us\/vision-expo-west-2025-zeiss-vision-innovation-connection-and-community\/","title":{"rendered":"Vision Expo West 2025: ZEISS Vision Innovation, Connection, and Community"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Vision Expo West 2025 was a milestone event for ZEISS Vision USA, bringing together independent eye care professionals, industry leaders, and partners for an unforgettable few days in Las Vegas. From new product launches to community engagement, ZEISS proudly demonstrated our commitment to innovation and supporting independents in eye care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sneak-peek-zeiss-visuref-1000\"><strong>Sneak Peek: ZEISS VISUREF 1000<\/strong><\/h2>\n\n\n\n<p>At <strong>Booth F6077A<\/strong>, attendees were treated to an exclusive <strong>sneak peek of the NEW ZEISS VISUREF 1000<\/strong>. This all-in-one unit, with a small footprint, is designed to streamline refraction and exam workflows through advanced automation, intuitive operation, and precise measurement capabilities. The preview generated strong interest among eye care professionals eager to rethink how efficiency and accuracy can reshape their exam lanes.<\/p>\n\n\n\n<p><strong>*Pending FDA Registration<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jennifer Tsai, OD and founder and owner of Line of Sight Vision in New York City.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LZkmLcNIY0M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spotlight-on-zeiss-visucore-500\"><strong>Spotlight on ZEISS VISUCORE 500<\/strong><\/h2>\n\n\n\n<p>In addition to the sneak peek, ZEISS showcased the <strong><a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/equipment\/refraction\/combined-refraction-unit.html\">ZEISS VISUCORE 500<\/a><\/strong>, an integrated refraction unit that brings together objective and subjective refraction in a small unit with a footprint of under 2.6ft<sup>2<\/sup>. Designed for flexibility and workflow optimization, <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/enhancing-efficiency-and-space-optimization-introducing-visucore-500-for-eye-care-professionals\/\">VISUCORE 500<\/a> reflects the ZEISS commitment to equipping practices with tools that deliver both efficiency and patient comfort.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Take advantage of potential <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/section-179-tax-strategies-to-enhance-your-eyecare-practice\/\">Section 179 tax saving<\/a>s this year and new <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/modernize-your-practice-seamless-financing-for-your-zeiss-vision-technology-solutions-equipment\/\">financing options <\/a>to make purchasing ZEISS equipment easy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zeiss-duravision-gold-uv\"><strong>ZEISS DuraVision\u00ae Gold UV<\/strong><\/h2>\n\n\n\n<p>ZEISS also showcased<a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/lenses\/coatings-technologies\/duravision-gold-uv.html\"> <strong>ZEISS DuraVision Gold UV<\/strong><\/a>, our newest premium lens coating. Combining robust durability, superior cleanability, and sunglass-level UV protection, <a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/zeiss-duravision-gold-uv-the-new-gold-standard-in-lens-coatings\/\">ZEISS DuraVision Gold UV<\/a> stands out with a distinctive gold reflection color that appeals to patients seeking both style and performance. With this innovation, practices can offer premium aesthetics and long-lasting lens protection in one coating.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sophia Visanje, OD, founder of Aliana Rose Eyewear\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8MlAEyvJ-Ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-community-spotlight-latinos-en-optometry\"><strong>Community Spotlight: Latinos en Optometry<\/strong><\/h2>\n\n\n\n<p>ZEISS was honored to host the <strong>Latinos en Optometry<\/strong> networking event during Vision Expo West, featuring <strong>Maricruz Garza, Regional Sales Manager for ZEISS<\/strong>. This event brought together optometrists, students, and allies to celebrate diversity in the industry and encourage collaboration, mentorship, and representation. ZEISS is proud to help foster inclusivity and support the next generation of eye care leaders.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VEW 2025 Latinos en Optometry event\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZgBv8PpoqE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-stronger-connections\"><strong>Building Stronger Connections<\/strong><\/h2>\n\n\n\n<p>Beyond the show floor, ZEISS hosted a <strong>special customer educational evening event<\/strong>, providing a space for colleagues and customers to network, exchange ideas, and celebrate shared successes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-768x1024.jpg\" alt=\"vision Expo west customer event\n\" class=\"wp-image-8318\" style=\"width:491px;height:auto\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-768x1024.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-450x600.jpg 450w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-1152x1536.jpg 1152w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-1536x2048.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-640x853.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-1024x1365.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-1200x1600.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/09\/IMG_8487-scaled.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 768px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>Vision Expo West 2025 underscored ZEISS\u2019s dedication to driving innovation and strengthening relationships across the optical community. From the sneak peek of the VISUREF 1000, to the launch of DuraVision Gold UV, to our continued investment in community and supporting our customers, ZEISS is proud to champion the independent.<\/p>\n\n\n\n<p>We thank everyone who joined us in Las Vegas and look forward to seeing you next time in <a href=\"https:\/\/www.visionexpo.com\/en-us.html\">Orlando, Florida.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Find an&nbsp;<a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/s\/find-an-eye-doctor-near-you.html\" target=\"_blank\" rel=\"noreferrer noopener\">eye care professional near you<\/a>&nbsp;with ZEISS lenses.<\/p>\n\n\n\n<p>Become a&nbsp;<a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/c\/become-a-customer.html\" target=\"_blank\" rel=\"noreferrer noopener\">ZEISS Customer.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>#VisionExpoWest #ZEISSVision #ZEISSVISUCORE500 #DuraVisionGoldUV #Eyecare #Ophthalmology #Optometry<\/strong> <strong>#Optician<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vision Expo West 2025 was a milestone event for ZEISS Vision USA, bringing together independent eye care professionals, industry leaders, and partners for an unforgettable few days in Las Vegas. From new product launches to community engagement, ZEISS proudly demonstrated our commitment to innovation and supporting independents in eye care. Sneak Peek: ZEISS VISUREF 1000<\/p>\n","protected":false},"author":5,"featured_media":8333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[25,29,36],"tags":[138,259,54,102,103,121],"topics":[258],"class_list":["post-8313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advancements","category-news","category-vision-products","tag-vision-expo","tag-vision-expo-west","tag-optometrist","tag-eyecare","tag-optician","tag-eyewear","topics-independent-eyewear-and-eyecare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vision Expo West|ZEISS Vision USA<\/title>\n<meta name=\"description\" content=\"Vision Expo West was a success and ZEISS Vision showcased 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class=\"advgb-post-tax-term\">vision expo<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/vision-products\/\" class=\"advgb-post-tax-term\">vision expo west<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/vision-products\/\" class=\"advgb-post-tax-term\">optometrist<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/vision-products\/\" class=\"advgb-post-tax-term\">eyecare<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/vision-products\/\" class=\"advgb-post-tax-term\">optician<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/vision-products\/\" class=\"advgb-post-tax-term\">eyewear<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">vision expo<\/span>","<span class=\"advgb-post-tax-term\">vision expo west<\/span>","<span class=\"advgb-post-tax-term\">optometrist<\/span>","<span class=\"advgb-post-tax-term\">eyecare<\/span>","<span class=\"advgb-post-tax-term\">optician<\/span>","<span class=\"advgb-post-tax-term\">eyewear<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 months ago","modified":"Updated 7 months ago"},"absolute_dates":{"created":"Posted on October 3, 2025","modified":"Updated on October 7, 2025"},"absolute_dates_time":{"created":"Posted on October 3, 2025 11:19 pm","modified":"Updated on October 7, 2025 9:28 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/8313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/comments?post=8313"}],"version-history":[{"count":13,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/8313\/revisions"}],"predecessor-version":[{"id":8332,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/8313\/revisions\/8332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/media\/8333"}],"wp:attachment":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/media?parent=8313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/categories?post=8313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/tags?post=8313"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/topics?post=8313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}