{"id":8194,"date":"2025-03-08T14:49:59","date_gmt":"2025-03-08T14:49:59","guid":{"rendered":"https:\/\/blogs.zeiss.com\/vision\/us\/?p=8194"},"modified":"2025-03-19T19:32:18","modified_gmt":"2025-03-19T19:32:18","slug":"vision-expo-east-2025","status":"publish","type":"post","link":"https:\/\/blogs.zeiss.com\/vision\/us\/vision-expo-east-2025\/","title":{"rendered":"Orlando Shines Bright: ZEISS Vision USA at Vision Expo East 2025"},"content":{"rendered":"\n<p>Vision Expo East in Orlando was a whirlwind of innovation, connection, and excitement, and ZEISS Vision USA was thrilled to be a part of it! We were delighted to showcase our latest advancements in ophthalmic technology and connect with eyecare professionals from across the nation. From cutting-edge diagnostic tools to revolutionary lens coatings, our booth was buzzing with activity and insightful conversations.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8204\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-1024x683.jpg\" alt=\"\" class=\"wp-image-8204\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-1024x683.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-600x400.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-768x512.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-1536x1024.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-2048x1365.jpg 2048w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-640x427.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-1200x800.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee12-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8206\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-1024x683.jpg\" alt=\"\" class=\"wp-image-8206\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-1024x683.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-600x400.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-768x512.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-1536x1024.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-2048x1365.jpg 2048w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-640x427.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-1200x800.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee11-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8205\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-1024x683.jpg\" alt=\"\" class=\"wp-image-8205\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-1024x683.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-600x400.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-768x512.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-1536x1024.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-2048x1365.jpg 2048w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-640x427.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-1200x800.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee7-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-glimpse-into-the-future-of-eyecare\"><strong>A Glimpse into the Future of Eyecare<\/strong><\/h2>\n\n\n\n<p>At the heart of our booth, we showcased a suite of technologies designed to elevate the patient experience and streamline practice workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zeiss-visucore-500\"><strong>ZEISS VISUCORE 500<\/strong> <\/h3>\n\n\n\n<p>With a very small footprint, this objective and subjective refraction unit garnered significant attention, demonstrating its ability to provide precise and efficient measurements. Attendees were impressed by its user-friendly interface, the ease of use, and the accuracy it delivers. Thinking about adding another exam lane? <a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/equipment\/refraction\/combined-refraction-unit.html?vaURL=www.zeiss.com\/visucore\">ZEISS VISUCORE 500<\/a> might be just what you need.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"8199\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-768x1024.jpg\" alt=\"ZEISS VISUCORE 500\" class=\"wp-image-8199\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-768x1024.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-450x600.jpg 450w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-1152x1536.jpg 1152w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-1536x2048.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-640x853.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-1024x1365.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-1200x1600.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee6-scaled.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"8198\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-768x1024.jpg\" alt=\"ZEISS VISUCORE 500\" class=\"wp-image-8198\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-768x1024.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-450x600.jpg 450w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-1152x1536.jpg 1152w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-1536x2048.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-640x853.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-1024x1365.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-1200x1600.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee4-scaled.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zeiss-visufit-1000\"><strong>ZEISS VISUFIT 1000<\/strong> <\/h3>\n\n\n\n<p>We continued to highlight the power of this revolutionary 3D centration platform. Its ability to capture nine simultaneous views of the patient\u2019s face, providing a comprehensive understanding of their unique facial features, makes the <a href=\"https:\/\/www.zeiss.com\/vision-care\/en\/eye-care-professionals\/equipment\/frame-selection-and-centration\/visufit-1000-platform.html?vaURL=www.zeiss.com\/visufit\">ZEISS VISUFIT 1000<\/a> very appealing. This technology empowers ECPs to deliver personalized lens solutions with unparalleled precision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-new-gold-standard-introducing-zeiss-duravision-gold-uv\"><strong>The New Gold Standard: Introducing ZEISS DuraVision Gold UV<\/strong><\/h3>\n\n\n\n<p>One of the most anticipated announcements at Vision Expo East was the upcoming launch of <a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/lenses\/coatings-technologies\/premium-coatings-portfolio.html?vaURL=www.zeiss.com\/duravision\">ZEISS DuraVision Gold UV<\/a>. This premium anti-reflective coating is set to redefine the standard for lens protection and aesthetics.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ZEISS DuraVision Gold UV AR--Coming Soon!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/j1Js4sELrHg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Just watch how the level of cleanability is elevated in the video with senior product manager, Carolyn Bosworth.  Its subtle gold reflection adds a touch of elegance, making it a stylish choice for discerning patients. It is designed to offer the best of both worlds, superior protection with a premium look.<\/p>\n\n\n\n<p>We\u2019re incredibly excited to bring this innovative coating to the market and believe it will be a game-changer for eyecare professionals and their patients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powerhour-podcast-a-conversation-with-professor-kenneth-hines-jr\">PowerHour Podcast: A Conversation with Professor Kenneth Hines Jr.<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"8201\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-768x1024.jpg\" alt=\"\" class=\"wp-image-8201\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-768x1024.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-450x600.jpg 450w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-1152x1536.jpg 1152w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-1536x2048.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-640x853.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-1024x1365.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-1200x1600.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"8202\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-768x1024.jpg\" alt=\"\" class=\"wp-image-8202\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-768x1024.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-450x600.jpg 450w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-1152x1536.jpg 1152w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-1536x2048.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-640x853.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-1024x1365.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-1200x1600.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee-scaled.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Adding another layer of excitement to our Vision Expo experience, we were honored to host a live recording of the <a href=\"https:\/\/powerpractice.com\/power-hour\/\">PowerHour podcast<\/a> in the ZEISS booth. Renowned photographer and <a href=\"https:\/\/www.professorhines.com\/\">ZEISS Ambassador, Kenneth Hines Jr.<\/a>, shared his insights on why he chooses ZEISS for both is professional photography and his eyesight. His perspective on the importance of optical precision and clarity was incredibly valuable. Keep an eye out for the podcast release on <strong>March 7th<\/strong>, to hear his insightful conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-taste-of-germany-the-zeiss-beer-garden\"><strong>A Taste of Germany: The ZEISS Beer Garden<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-1024x683.jpg\" alt=\"\" class=\"wp-image-8203\" style=\"width:562px;height:auto\" srcset=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-1024x683.jpg 1024w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-600x400.jpg 600w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-768x512.jpg 768w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-1536x1024.jpg 1536w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-2048x1365.jpg 2048w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-640x427.jpg 640w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-1200x800.jpg 1200w, https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2025\/03\/vee8-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Beyond the technology, we also wanted to create a memorable and enjoyable experience for our attendees. The traditional German beer garden was a huge success, providing a relaxed atmosphere for networking and conversation. It was a fantastic opportunity to connect with our customers and colleagues in a more informal setting. Cheers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/www.zeiss.com\/visionexpo\">Vision Expo East 2024<\/a> was a success, and we\u2019re grateful to everyone who visited our booth. We\u2019re committed to continuing to innovate and provide independent eyecare professionals with the tools and technologies they need to deliver exceptional patient care.<\/p>\n\n\n\n<p>Stay tuned for more updates from ZEISS Vision USA, and we hope to see you at future events!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Find an&nbsp;<a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/s\/find-an-eye-doctor-near-you.html\" target=\"_blank\" rel=\"noreferrer noopener\">eye care professional near you<\/a>&nbsp;with ZEISS lenses.<\/p>\n\n\n\n<p>Become a&nbsp;<a href=\"https:\/\/www.zeiss.com\/vision-care\/us\/eye-care-professionals\/c\/become-a-customer.html\" target=\"_blank\" rel=\"noreferrer noopener\">ZEISS Customer.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>#VisionExpoEast #ZEISSVision #ZEISSVISUCORE500 #ZEISSVISUFIT1000 #PhotoFusionX #DuraVisionGoldUV #Eyecare #Ophthalmology #Optometry<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vision Expo East in Orlando was a whirlwind of innovation, connection, and excitement, and ZEISS Vision USA was thrilled to be a part of it! We were delighted to showcase our latest advancements in ophthalmic technology and connect with eyecare professionals from across the nation. From cutting-edge diagnostic tools to revolutionary lens coatings, our booth<\/p>\n","protected":false},"author":5,"featured_media":8204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[29],"tags":[239,240],"topics":[98,191],"class_list":["post-8194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-vee","tag-vision-expo-east","topics-lens-designs","topics-vision-equipment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orlando Shines Bright: ZEISS Vision USA at Vision Expo East 2025 - ZEISS Eye Care Professional Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.zeiss.com\/vision\/us\/vision-expo-east-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orlando Shines Bright: ZEISS Vision USA at Vision Expo East 2025\" \/>\n<meta property=\"og:description\" content=\"Vision Expo East in Orlando was a whirlwind of innovation, connection, and excitement, and ZEISS Vision USA was thrilled to be a part of it! We were delighted to showcase our latest advancements in ophthalmic technology and connect with eyecare professionals from across the nation. 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