{"id":5732,"date":"2019-03-05T20:48:26","date_gmt":"2019-03-05T20:48:26","guid":{"rendered":"https:\/\/blogs.zeiss.com\/intern\/vision-us\/?p=5732"},"modified":"2021-08-06T18:24:14","modified_gmt":"2021-08-06T18:24:14","slug":"a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions","status":"publish","type":"post","link":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/","title":{"rendered":"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5734 aligncenter\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622.jpg\" alt=\"\" width=\"444\" height=\"622\" \/><\/p>\n<blockquote><p>&#8220;Today&#8217;s consumers and patients are drawn to new and engaging experiences,&#8221; says Dr. Iravani.\u00a0 &#8220;Why not make the visit to the optometrist unique and refreshing?&#8221;<\/p><\/blockquote>\n<p>In August 2017, eyeXam\u00a0Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5737 aligncenter\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/office-531x622.jpg\" alt=\"\" width=\"409\" height=\"479\" \/><\/p>\n<p>Dr. Iravani&#8217;s latest brain-child evolved from her interactive, consumer-facing eyeXam\u00a0app.\u00a0 Her goal was to create an engaging experience for consumers to quickly get the guidance and products they need for optimum eye health.\u00a0 As a pioneer in mobile vision screening, eyeXam created a patented method for accurate, self-guided vision screening, which as now been used by consumers all over the world.\u00a0 eyeXam is also a leading app in connecting people with some of the most trusted eye care providers.\u00a0 The app currently lists over 30,000 eye care providers.<\/p>\n<blockquote><p>&#8220;The eyeXam\u00a0app has now given way to the eyeXam optometry in-office experience&#8221;, explained Dr. Iravani.\u00a0 &#8220;After many requests to open a &#8216;brick and mortar&#8217; location, the first site was born.\u00a0 What better place to start than at the heart of technology, Silicon Valley. Our world is fueled by digital technology, and in this context, our eyes need to be treated with specialized care, the most advanced technology, and the latest products to address everyone&#8217;s unique needs.&#8221;<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5732-1\" width=\"1200\" height=\"676\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/ezgif.com-resize.mp4?_=1\" \/><a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/ezgif.com-resize.mp4\">https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/ezgif.com-resize.mp4<\/a><\/video><\/div><\/blockquote>\n<p>The mission of eyeXam\u00a0Optometry is to create a new patient experience that caters to the demands of the digital world&#8211;one that is founded on the belief that vision is power, and requires care and attention. Combined with Dr. Iravani&#8217;s decades of experience, the latest technology, personalized care, and a unique blend of eye frames, fashion, and fun&#8211;the eyeXam\u00a0experience has come to fruition. Patients can even visit the EyeBar for make-up, brow, lash, and skincare services to accentuate the beauty of their eyes and their new ZEISS-powered frames.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5738 aligncenter\" src=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/eyebar-415x622.jpg\" alt=\"\" width=\"246\" height=\"369\" \/><\/p>\n<p>eyeXam\u00a0Optometry maintains the sleek, user-friendly aspects of the eyeXam app, merged with boutique-like, face-to-face support and an end-to-end continuum of ZEISS premium diagnostics, lenses, and coatings.<\/p>\n<blockquote><p>&#8220;This partnership between ZEISS and eyeXam\u00a0Optometry is a great example of how innovation and entrepreneurship can come together to create a better, more holistic patient experience&#8221;,&#8221; said Jens Boy, President, Carl Zeiss Vision, North America. &#8220;When implemented correctly, technology and innovation can lead to lasting change, a more comprehensive continuum of care, and more positive patient outcomes&#8211;fundamental aspects of our principles at ZEISS.&#8221;<\/p><\/blockquote>\n<p>For more information of eyeXam\u00a0Optometry, visit <a href=\"http:\/\/www.eyeexam.com\">www.eyeexam.com<\/a>, and to learn more about ZEISS go to <a href=\"http:\/\/www.zeiss.com\/lenses\">www.zeiss.com\/lenses<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Today&#8217;s consumers and patients are drawn to new and engaging experiences,&#8221; says Dr. Iravani.\u00a0 &#8220;Why not make the visit to the optometrist unique and refreshing?&#8221; In August 2017, eyeXam\u00a0Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.<\/p>\n","protected":false},"author":5,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[6],"tags":[44,45],"topics":[],"class_list":["post-5732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-partnership","tag-eyexam","tag-iravani"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions. - ZEISS Eye Care Professional Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions.\" \/>\n<meta property=\"og:description\" content=\"&#8220;Today&#8217;s consumers and patients are drawn to new and engaging experiences,&#8221; says Dr. Iravani.\u00a0 &#8220;Why not make the visit to the optometrist unique and refreshing?&#8221; In August 2017, eyeXam\u00a0Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"ZEISS Eye Care Professional Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T20:48:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T18:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"444\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Cecchini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Cecchini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/\",\"url\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/\",\"name\":\"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions. - ZEISS Eye Care Professional Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg\",\"datePublished\":\"2019-03-05T20:48:26+00:00\",\"dateModified\":\"2021-08-06T18:24:14+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/8d15be3014429718537eea64984bd3a9\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage\",\"url\":\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg\",\"contentUrl\":\"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg\",\"width\":444,\"height\":622},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.zeiss.com\/vision\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/#website\",\"url\":\"https:\/\/blogs.zeiss.com\/vision\/us\/\",\"name\":\"ZEISS Eye Care Professional Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.zeiss.com\/vision\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/8d15be3014429718537eea64984bd3a9\",\"name\":\"Sara Cecchini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c30a80ea9bd7e7d8d87faf28142c5bbbd6c0bbd4026a3d338ab69fbf4edc77cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c30a80ea9bd7e7d8d87faf28142c5bbbd6c0bbd4026a3d338ab69fbf4edc77cc?s=96&d=mm&r=g\",\"caption\":\"Sara Cecchini\"},\"description\":\"Sara is a marketing consultant with Saphilo Marketing, who specializes in digital marketing with an emphasis on digital advertising, content, and social media.\",\"sameAs\":[\"http:\/\/www.saphilomarketing.com\"],\"knowsAbout\":[\"digital advertising\"],\"worksFor\":\"Saphilo Marketing\",\"url\":\"https:\/\/blogs.zeiss.com\/vision\/us\/author\/sara-cecchinizeiss-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions. - ZEISS Eye Care Professional Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/","og_locale":"en_US","og_type":"article","og_title":"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions.","og_description":"&#8220;Today&#8217;s consumers and patients are drawn to new and engaging experiences,&#8221; says Dr. Iravani.\u00a0 &#8220;Why not make the visit to the optometrist unique and refreshing?&#8221; In August 2017, eyeXam\u00a0Optometry opened its doors to patients in Santa Clara, California, offering what can only be described as a personalized, technology-driven experience infused with premium ZEISS vision solutions.","og_url":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/","og_site_name":"ZEISS Eye Care Professional Blog","article_published_time":"2019-03-05T20:48:26+00:00","article_modified_time":"2021-08-06T18:24:14+00:00","og_image":[{"width":444,"height":622,"url":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg","type":"image\/jpeg"}],"author":"Sara Cecchini","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Cecchini","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/","url":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/","name":"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions. - ZEISS Eye Care Professional Blog","isPartOf":{"@id":"https:\/\/blogs.zeiss.com\/vision\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage"},"image":{"@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg","datePublished":"2019-03-05T20:48:26+00:00","dateModified":"2021-08-06T18:24:14+00:00","author":{"@id":"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/8d15be3014429718537eea64984bd3a9"},"breadcrumb":{"@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#primaryimage","url":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg","contentUrl":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1.jpg","width":444,"height":622},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/a-true-story-of-differentiation-with-cutting-edge-technology-and-zeiss-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.zeiss.com\/vision\/us\/"},{"@type":"ListItem","position":2,"name":"A True Story of Differentiation with Cutting-edge Technology and ZEISS Solutions."}]},{"@type":"WebSite","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/#website","url":"https:\/\/blogs.zeiss.com\/vision\/us\/","name":"ZEISS Eye Care Professional Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.zeiss.com\/vision\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/8d15be3014429718537eea64984bd3a9","name":"Sara Cecchini","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.zeiss.com\/vision\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c30a80ea9bd7e7d8d87faf28142c5bbbd6c0bbd4026a3d338ab69fbf4edc77cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c30a80ea9bd7e7d8d87faf28142c5bbbd6c0bbd4026a3d338ab69fbf4edc77cc?s=96&d=mm&r=g","caption":"Sara Cecchini"},"description":"Sara is a marketing consultant with Saphilo Marketing, who specializes in digital marketing with an emphasis on digital advertising, content, and social media.","sameAs":["http:\/\/www.saphilomarketing.com"],"knowsAbout":["digital advertising"],"worksFor":"Saphilo Marketing","url":"https:\/\/blogs.zeiss.com\/vision\/us\/author\/sara-cecchinizeiss-com\/"}]}},"author_meta":{"display_name":"Sara Cecchini","author_link":"https:\/\/blogs.zeiss.com\/vision\/us\/author\/sara-cecchinizeiss-com\/"},"featured_img":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-content\/uploads\/2019\/03\/20108098_930506660420735_6565495464981176376_n-444x622-1-428x600.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/customer-partnership\/\" class=\"advgb-post-tax-term\">Customer Partnership<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Customer Partnership<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/customer-partnership\/\" class=\"advgb-post-tax-term\">eyexam<\/a>","<a href=\"https:\/\/blogs.zeiss.com\/vision\/us\/category\/customer-partnership\/\" class=\"advgb-post-tax-term\">iravani<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">eyexam<\/span>","<span class=\"advgb-post-tax-term\">iravani<\/span>"]}},"comment_count":"2","relative_dates":{"created":"Posted 7 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on March 5, 2019","modified":"Updated on August 6, 2021"},"absolute_dates_time":{"created":"Posted on March 5, 2019 8:48 pm","modified":"Updated on August 6, 2021 6:24 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/5732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/comments?post=5732"}],"version-history":[{"count":1,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/5732\/revisions"}],"predecessor-version":[{"id":7021,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/posts\/5732\/revisions\/7021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/media\/7019"}],"wp:attachment":[{"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/media?parent=5732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/categories?post=5732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/tags?post=5732"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/blogs.zeiss.com\/vision\/us\/wp-json\/wp\/v2\/topics?post=5732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}