Helping you choose the right hunting optic

Weight, durability, ergonomics, price: the factors that come into play when you are deciding which hunting optic to buy are as many and varied as the products themselves.
And this makes it all the more important that you ask

yourself the right questions before investing in a high-quality optics product. Below we have summarised the most important things you should consider when deciding what to go for.




The CONQUEST HD, a member of the ZEISS family of products, is an ideal partner for hunters, especially when observing from great distances. The new HD lens system of the binoculars makes it possible to display optimal image quality and colour fidelity. They offer an extra wide field of view and the LotuTec® coating provides clear visibility at all times.

All the time? And what about the housing? Is it really as robust as it promises? Can it protect the inner workings and ensure the long-term precision of the HD lens system? To verify the promised qualities of the CONQUEST HD binoculars, we subjected the product to an endurance test and put it through seven typical hunting accidents.

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Why it’s better than any other meat

Game Recipes


Wildlife Protection & Preservation

Winter is the time of wild game. For people from all over the world game meat will be on the table this holiday season. Not only is the meat of wild animals particularly tasty, it also features a lot of healthy benefits. But there are still people out there who do not know why game is better than any other meat from domestic livestock.

Here are some reasons with which you can convince others of the benefits of game meat. All meat-eaters can benefit from mixing up their diet with tasty game.

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