Observations from a ZEISS executive leader on one of the largest microscopy conferences in the world
The annual Microscopy & Microanalysis (M&M) conference was recently held in Portland, Oregon, USA. ZEISS is one of the largest sponsors and exhibitors at this meeting for the Microscopy Society of America that is dedicated to the promotion and advancement of techniques and applications of microscopy and microanalysis in all relevant scientific disciplines.
In attendance was Allister McBride, a senior director at ZEISS who is responsible for materials research strategy. This includes understanding new trends in the market, translating those into customer needs, and working with R&D to create innovative solutions. Allister provided the commentary on what he felt were some of the more interesting new trends and topics at this year’s M&M.