For 170 years ZEISS has been contributing to technical progress in the fields of optics and optoelectronics – and has served many great and renowned scientists in its rich and diverse history. Instead of basking in the glow of its historical past, ZEISS uses its knowledge as a basis to develop and shape future, market-shaping technologies such as Virtual and Augmented Reality.
Following Your Gut Feeling with a Minimum Viable Product
Initially, nobody could have predicted such a boom. A group of employees from the research division were certainly on the right track when they came up with the idea of developing a Virtual Reality (VR) headset at ZEISS. Despite initial questions on the part of Management, two advocates of the VR concept stood their ground. And with success: Acting spontaneously, they presented their convincing arguments in favor of the project to the Executive Board – and were given the go-ahead for the development on the spot .
After a promising start with hundreds of thousands of satisfied users, ZEISS VR ONE fast became an excellent ambassador for the brand. The task ahead is to turn the product’s initial payoff into true success. So, fighting for your ideas definitely pays off.
Start-up Culture Bears Success Potential for Smart Glasses
Besides VR, one of the major digital trends is Augmented Reality (AR). Therefore, ZEISS developed a prototype of an optical system that combines the best of optical expertise with state-of-the-art digital solutions for the next generation of smart glasses.
Again with an internal start-up, without an enormous budget, ZEISS managed to facilitate digital vision through powerful lenses which display data and information right in front of the user’s eyes like on a “flying screen”. Read more about the team’s challenges and this pioneering development within the company in the blog article.
Will Data Glasses Replace Smartphones?
To explore and drive the application potential and future of data glasses, Deutsche Telekom and ZEISS recently announced their collaboration at the Mobile World Congress 2017 in Barcelona.
Combining innovative smart glass optics and network technologies like 5G both will work together on how to make data glasses easy to use and wear in the future. To develop the products to the point of marketability, many efforts are required in hardware, software and application fields. So stay tuned for further details about the collaboration.