Tag Archives: Customer Focus

Into the digital world wearing sneakers and a cap

Michael was deep in thought as he embarked on his morning drive to the university where he would attend his first-ever Computer Science lecture. His daily commute took him along the country roads of Ostalb, entering the town of Oberkochen about halfway through. The blue logos adorning the massive factory walls of ZEISS came into his field of vision on the right. But it wasn’t a view that particularly impressed him. “I wouldn’t fit in at such a traditional company,” he thought to himself with certainty. Past its sell-by date. “I’m not one to wear suits.”