Every two years Cologne hosts photokina, the world’s most important imaging trade fair. And from September 16 to 21, 2014, around 185,000 film and photography fans, from 160 countries, attended this year’s event by the Rhine. Many of them headed straight to ZEISS in hall 2.2, stand C-018, where they could talk with optics experts and experience close-up four new lenses that really whet your appetite for photography.
Even after 20 years of digital photography, the reputation of medium format cameras as being technically superior equipment for professionals persists. But now the time is ripe for a new level of excellence in full-frame photography. With the Otus 1.4/85 and Otus 1.4/55, ZEISS offers high-performance lenses that can compete with the medium format.
Lars Müller has always had a fascination for optics and its practical applications. He first trained as an optician, and is a qualified optometrist. Now, as regional sales manager at ZEISS for Berlin/Potsdam, he is responsible for the distribution of testing devices and lenses to opticians. In addition, he regularly studies the "natural optics" of the human eye. As a keen amateur photographer, he relies on the Makro-Planar T* 2/100, and was recently given an opportunity to try out the new Otus 1.4/55.
French fashion photographer Siddhu Sudarshan tested the new Otus 1.4/55 from ZEISS and created a picture series that shifts between reportage, glamour and painting.
It is Paris Fashion Week 2012. Behind the catwalk, models and designers are preparing hectically for their show. Photographer Siddhu Sudarshan has to fight to get the attention of the stars for his camera. The surprising result of this stressful shooting is a series of photos that exude a calm and contemplation that appear to have fallen out of time. Siddhu believes there is a direct link between these remarkable photos and the qualities of the Otus 1.4/55, the first member of the new high-end SLR lens family. He tried the lens on his D800E.
Be there when the secret surrounding the new ZEISS Art Calendar “Moments in the city” is finally lifted in Hamburg, and use the opportunity to exclusively test the brand new ZEISS Otus 1.4/55 for an entire day.
For professional community photographers, it’s a double whammy — a chance to test the new Otus 1.4/55 ZF.2 (F-mount) by day and attend a glamorous gala event by night. Enter this unique event and win a ZEISS day in Hamburg.
Photographer Mary McCartney, daughter of Sir Paul McCartney, will be in Hamburg to answer questions about the shooting for the ZEISS Art Calendar 2014. She photographed the actors Alec Baldwin and Gemma Arterton, who played two lovers in New York. The result is 12 wonderfully romantic images, which grace each page of the calendar. The project was top secret until now, but on October 21 the veil will be lifted and the calendar will be presented to the public during an exclusive gala.
And since the new ZEISS Otus 1.4/55 lens is just as exclusive as this event, we’ve decided to combine the two. An outstanding photographer will have the opportunity to test the world’s best standard lens for SLR cameras in the northern German metropolis and check out its remarkable technical characteristics. The Otus 1.4/55 is synonymous for remarkable sharpness and high image contrast with almost no chromatic aberrations. It creates perfect image quality, even with an open aperture.
Reveal Hamburg from a new ZEISS perspective, through the eyes of the Otus 1.4/55, and be there when Mary McCartney presents the new ZEISS Art Calendar. Why are you the best photographer for this event? Why should we pick you? Send a brief description of your work, including an image that will convince us, to firstname.lastname@example.org. The closing date is October 17, 2013. The terms of participation can be found here.
For an exclusive pre-testing, the renowned independent author and photographer Lloyd Chambers had the chance to try out the new ZEISS Otus 1.4/55 in practice.
Lloyd Chambers has seen many lenses in his professional life. As a professional photographer and the author of one of the most successful photography blogs, he has been testing a variety of lenses, cameras and gear of reputable manufacturers for many years. Impressing him is not easy — so you would think. But ZEISS again succeeded in doing that with its new Otus 1.4/55 lens.
Through its special optical design, the new family of high-end SLR lenses exploits the full potential of high-definition sensors.
At the end of 2013, the Distagon T* 1.4/55, the first member of the new high-end SLR family of lenses will come on the market. The most important goal in developing this lens was to achieve a “no-compromises image quality”. Which of the optical design characteristics achieve this? Dr. Aurelian Dodoc, ZEISS Principal Scientist, explains.
From the initial idea to develop a new high-end SLR lens family to the preparations to bring it to market, ZEISS has come a long and exciting way.
The development of the new high-end SLR lens family posed a special challenge for the ZEISS product managers. The design of the new high-performance lenses was mainly driven by the responsible product managers Nicole Balle, Dr. Michael Pollmann and Christophe Casenave. “An outstanding experience” is how they sum up their three years of hard work.
How Carl Zeiss found an aesthetic identity for its new high-end SLR lenses
When the 1.4/55 focal length comes onto the market at the end of 2013 as the first member of the new high-end family of SLR lenses, it will not only introduce a new lens with uncompromising image quality. The lens’s new prize-winning product design will also be a talking point. “ZEISS lenses are known for their technical precision, excellent image performance and ergonomics. That will always be the case because we know photographers’ needs and user circumstances. But our new lenses should also fulfill the highest aesthetic expectations of our customers to become design objects in their own right,” explains Martin Dominicus, Head of Marketing in the Carl Zeiss Camera Lens Division.