The IBC show 2013 opened its doors again and more than 50,000 visitors attended. From September 13 to 17, once again the most important European trade fair for movie, television & radio production and distribution took place in Amsterdam. And ZEISS was also there: at booth F58 in hall 11, we presented not one but two brand new products and we were delighted by the large number of visitors we attracted.
Cinematographers who visited our booth were enthusiastic about the additional focal length range of 15-30 mm in our ZEISS zoom family. They were all very interested in having a closer look at the mock-up of our upcoming ZEISS Compact Zoom CZ.2 15-30/T2.9, which will be available around NAB 2014.
The fourth member of the ARRI/ZEISS Master Anamorphic family, the ARRI/ZEISS Master Anamorphic MA100/T1.9 that was jointly developed with our partner ARRI, was also shown for the first time in Amsterdam and received a lot of attention. We also presented our entire portfolio of cinematography lenses: from the high-end cine lenses ARRI/ZEISS Master Prime and Ultra Prime, Compact Zoom CZ.2 to the Compact Prime CP.2, and SLR camera lenses.
Also a must at ZEISS trade-fair appearances: hands on testing of the lenses. On four pillars were placed different cameras, from HDSLR to professional cine cameras, and anyone could test our latest cine lenses on them and even the jointly developed ARRI/ZEISS Master Anamorphic lenses could be tested. It was impressive to see the oval out of focus highlight and the very wide image with a width-to-hight ratio of 2.4 to 1.
Michael Schiehlen, Director of Sales at ZEISS Camera Lenses, gives a positive resumé of this year’s IBC: “Being part of the IBC Show is always a great pleasure. This year we have enjoyed a very successful trade show for us, with a lot of positive feedback. Especially our two new lenses, the Master Anamorphic MA 100/T1.9 and the Compact Zoom CZ.2 15-30/T2.9 both receiving great attention. In conversations with our customers we noted their appreciation with regard to the ever growing range of cine prime and zoom lenses we offer, giving greater creative opportunities for their daily work.”
Our cine zooms attracted lots of attention, especially from cinematographers and rental companies. Available in focal lengths of 28-80mm and 70-200mm, they cover the most popular focal lengths. Visitors also recognized that flexible and future-proof zooms are also a perfect complement for the ARRI/ZEISS Ultra Prime lenses on feature film and documentary film sets. One visitor even told us that he was “blown away by the performance”. There is nothing comparable in the current market for professional cine zooms. The ZEISS cine zooms have been designed from the ground up and have almost no breathing or focus shift.
We would like to thank everyone who visited us in Amsterdam 2013, we look forward to seeing you again next year.