Touit wins EISA Award: first place for wide-angle lens 2.8/12
The Touit family has received a special honor: the Touit 2.8/12 is “European Compact System Lens of the Year 2013-2014”. An international panel of experts from the European Imaging and Sound Association (EISA) concluded that this new camera lens from ZEISS was the best lens for compact system cameras (CSC) in 2013. The decisive criterion for the jury was the lens’s combination of innovative technologies and high-quality performance and design features.
"In developing our Touit lenses, we set a very high standard for ourselves," says Martin Dominicus, Head of Marketing for ZEISS Camera Lenses. "Our aim was not simply to offer additional interchangeable lenses for CSC cameras. With these lenses we also wanted to open up entirely new creative opportunities for photographers who use compact system cameras. The high level interest on the market for the Touit 2.8/12 lens and now this EISA Award prove that we made the right decision."
The judges explained their selection of the Touit lens as follows: "The ZEISS Touit 2.8/12 is a well-made wide-angle lens that is specially designed for use on APS-C image sensors in compact system cameras. The Distagon optical design uses 11 lens elements in eight groups as well as an anti-reflective coating that improves light transmission and image contrast by preventing flare, surface reflections and ghosting. The angular field of 99° corresponds to a focal length of 18 mm on a full-frame equivalent camera. The Touit lens is built with the utmost precision and suited for a long service life, which is reflected in its price."
The Touit family of lenses was introduced on the market in June. In addition to the extreme wide-angle fixed focal length Touit 2.8/12, the Touit range also includes a standard lens Touit 1.8/32 with a focal length of 32mm and speed of 1:1,8. The Makro lens Touit 2.8/50M has already been announced. All three focal lengths are available in versions for Fujifilm X and Sony NEX cameras. The Touit 2.8/12 offers the most extreme wide-angle fixed focal length in the APS-C range. The Distagon optical design developed by ZEISS is one of the most important and most powerful design principles for camera lenses. In particular, it is traditionally well suited for situations where a large angular field is required in conjunction with a small angle of incidence with the sensor. The lens also uses the modern floating elements design with two aspheric lenses and three lens elements made of special glass with anomalous partial dispersion. This compensates image defects at different distance settings by changing the axial distance between individual lens elements or lens groups to each other.
The European Imaging and Sound Association has given out its coveted EISA Awards for over 30 years. In addition to honoring innovations from the photography sector, EISA also presents awards for products in the fields of audio, home cinema, automotive electronics, video, mobile devices and “green technologies”. In addition to the fame and honor that are bestowed on the winners, these awards also serve as a useful orientation guide for the end user: The EISA is able to recognize the best products out of the mass of new high-performance products thanks to the jury´s combined expertise and the EISA´s long experience. The EISA thrives on the enthusiasm and specialist knowledge of its members, who are all editors-in-chief at leading trade magazines in 16 European countries and experts in their respective sectors. Together, they cover virtually the entire field of entertainment electronics and can always be relied on to be up to date on the latest developments in their area of expertise. Each year in May, EISA holds a week-long convention with manufacturers to discuss current and future developments. However, the highlight of the year is EISA’s General Meeting, when a confidential vote is held, without industry involvement, to select the best devices of the year. These products are then declared the winners. After a detailed discussion about the different devices that were selected by the judges, the winner of the EISA award is decided by a vote.
In 2013 the Touit 2.8/12 already won the renowned iF product design award and the red dot product design award. "This is the third time that an independent panel of judges has confirmed that our extreme wide-angle lens from the new Touit family is worthy of an award," says Dominicus. "And we are particularly pleased to have received first prize from such a highly regarded and experienced jury such as this one."