News

There was a lot of excitement at photokina 2012 when we talked about a forthcoming new family of lenses for mirrorless system cameras. Soon, users of Sony NEX and Fujifilm X cameras will be able to enjoy their own ZEISS lens series. For the first time these lenses will have their own family name, which will encompass all the focal lengths in the series. The name of the family will be Touit.

Touit_2.8_12_E_persp3_800px

But where does “Touit” come from? This illustrious name was found through an intensive international selection procedure. We followed a concept that is already well established in the automotive industry: selecting certain themes for product names.  As an example, one well-known German carmaker names its automobiles after types of winds and currents. We decided to derive the future names of the lenses from the Latin names of birds. That fits well, as birds usually have excellent eyesight and can take unusual perspectives. Birds are also diverse and lively animals. Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures.

Touit_2.8_12_X_persp_800px

Touit is pronounced like the English “do it.” Touit stands for good visibility, agility, mobility and diversity, qualities which also aptly describe the new ZEISS lenses for mirrorless camera systems. The name Touit comes from the band-tailed parrots.  This bird is very small and agile, and its plumage is deep green. The Touit parrots live in Latin America and the Caribbean in a wide range of different habitats, from damp-tropical island regions to lowland rainforests to thorn-bush savannas and even high in the Andes Mountains at altitudes of up to over 20,000 feet.

The first two focal lengths in the Touit family will be the Touit 2.8/12 and Touit 1.8/32. The names of the optics concept that have been used in product names until now (for example Distagon or Planar), as well as the T* symbol denoting the anti-reflective coating, will continue to appear on the front ring of the lenses. “With the Touit series, we are starting a completely new naming convention,” explains Martin Dominicus, Head of Marketing of the Carl Zeiss Camera Lens Division. “Our lenses will not only be unmistakable for their imaging performance, manageability and product design. Their name will also give this family of lenses a very unique identity.”

Touit_1.8_32_X_persp_800px

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102 Comments

    1. Seconded. I saw this:

      Soon, users of Sony NEX and Fujifilm X cameras will be able to enjoy their own ZEISS lens series

      and also wanted to ask about M43. Those cameras have smaller sensors, so shouldn’t it be easy to change the mount and offer the lens?

      Reply
    2. Noisejammer

      The MFT has a flange-focus distance of 19.25 mm. This is greater than the flange-focus distance of the Sony E-mount (18mm) or the Fujifilm X (17.75mm). This means you will not be able to use these lenses with and adapter.

      Reply
    3. ZEISS Camera Lenses

      Dear Chang,

      We would also like to offer lenses for demanding users in the mirrorless system cameras segment. The largest and most powerful sensors (APS-C format) in compact system cameras at the moment are currently found in the Fujifilm X and Sony NEX system cameras. Therefore, we are focusing on these systems with our Touit lenses.

      In order to reach the best compromise between lens size, weight and imaging performance for smaller sensors, e.g. the Micro 4/3, other optical and mechanical designs are sometimes more suitable than for APS-C.

      Lenses for the Micro 4/3 mount are technically possible, but nothing is planned yet.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  1. Hannes

    I don’t know if I like the ‘Touit’-name printed that big on the lens barrel, but it’s a good thing to have a name for the series, makes the lenses more recognizable.

    As for “best kept secret” – on some pictures from the Fuji roadmap about a week ago the “Touit” was already readable on the lens barrels, but nobody knew what it meant.

    And in the end – please give us some specs, pictures, prices and release dates! We already waited long enough … well, at least it felt pretty long. ;)

    Reply
        1. Jamster

          probably because the lens is designed by Japanese, not Zeiss, that’s why Zeiss doesn’t have MTF curves

          Reply
        2. ZEISS Camera Lenses

          Hi WL,

          We’re currently working on the MTF curves and will soon integrate them into the data sheets.

          Best regards
          Carl Zeiss Lenses Team

          Reply
  2. Sky

    Is it just me or this idea smells rather horrible? As if Frenchman started to design cheap lenses for beginners.
    But ok, let’s assume that it’s “do it” – that’s even worse. Sounds like a joke, not a serious, expensive piece of glass I’d gladly invest in.

    “Their name will also give this family of lenses a very unique identity.” – the identity of a child playing in sandbox.

    No wonder people can’t see mirrorless as a serious cameras.

    Reply
    1. Emmett

      No wonder people can’t see mirrorless as a serious cameras.

      People can’t see mirrorless as serious cameras because they aren’t serious cameras.

      I will say this, Touit is about the dumbest name I’ve ever heard for a lens line.

      Reply
  3. Greetings,
    It is very good day to have those two lenses as announced. I get used that lens brochure includes MTF and DoF table. Is there a posibility to get at least MTF charts for those lenses? Lens schema looks very interesting.
    Best regards, WZ.

    Reply
    1. Greetings, I’ve read information (based at unauthorized conversation with Sony officials) that Sonnar 1.8/24 will remain as NEX-only product managed exclusively by Sony. So it wouldn’t become a part of Touit lens family. Best regards, WZ.

      Reply
    2. ZEISS Camera Lenses

      Hi Karl,

      The Sonnar T* E 1,8/24 won’t be renamed. It is a joint development with Sony and is exclusively distributed by them. It is not part of the Touit family of lenses and will still be exclusively available for Sony E mount.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  4. Alan

    Excellent news. I bought an XE1 for the sole purpose of mixing these lenses with my ZM lenses. Classic and modern. Love the look of the Touits!

    Reply
  5. This is brilliant in every way except the name.

    Did you guys run this name by any English speakers? It sounds like “twit”. I understand you’ve just made the big reveal and it’s hard to go back and change the name without admitting to major marketing failure, but…

    The Zeiss Twit lenses doesn’t work for me. Call them Z-something, then take my money.

    Reply
  6. David Anderson

    All the complaints above are quitter talk. Just buy the lens and you’ll finally have a “round touit.” No more excuses about when to take pictures (or do anything else, for that matter).

    Reply
  7. ph

    This name is so silly. It’s a sign of the times that marketing people are able to put the highly respectable Zeiss brand to shame.

    Reply
  8. Eric

    That name sounds like an April’s fool but today is April 30th, not April 1st.
    Please change it back to ZT or Z something…

    Reply
  9. Philippe

    I will order a 28mm for NEX. Assuming my order is in early, when can I expect it to ship? This matters, as I would like it to go to Iceland with it.
    Cheers!

    Reply
  10. IEK

    I was willing to order the Distagon for the Fuji ASAP. No more. Not until Zeiss fires those ignorant marketing people and changes the name to Distagon ZX or so. These guys can ruin a legendary company in no time. Since when do lenses need a silly name besides the optical formula and the lens mount?

    Reply
    1. ZEISS Camera Lenses

      Hi Vladislav,

      Like most typcial AF lenses for CSC camera systems, the focusing ring of the Touit lenses is a “focus by wire” system – it is not mechanically coupled with the moveable lens groups inside. The focusing ring has no hard stops at MOD or infinity, so it is impossible to read a certain distance from its position. Therefore, a distance scale or DOF markings cannot be added.
      For accurate manual focusing, the Fujifilm X-mount cameras offer a distance scale on their display/EVF, and the Sony NEX camera models offer a comfortable focus peaking function.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  11. Randolph Knackstedt

    Hi.

    I’m curious why Zeiss is releasing a 32mm 1.8 when there is already a Fuji 35mm 1.4 for half the price. That Fuji 35mm is one of the best lenses being offered for any camera system.

    I have no doubt the 32mm will be a great lens. But why not release something that’s not already being offered, such as an 85mm?

    I like the idea of the 12mm.

    Thanks

    Reply
  12. John Maverick

    They look nice. But should really have hyperfocal markings. I will prefer to stick with Zeiss ZM line, which have provable design provinance and are fullframe capable.

    Reply
  13. The lenses look great. I moved from m43 to teh Fuji X System for the amazing sharpness and color. I shoot most of my pics for my project http://www.100viewsofmia.com in the 50mm range. Can’t wait to use the new 32mm lens (50mm equivalent) for my project. Zeiss, please deliver the lens tomorrow!!

    Reply
  14. Courtox

    Why do you decide to forget Olympus Panasonic micro four third cameras?
    May be because actual choice for lenses in m43 is very larege

    Reply
  15. Shamael

    I don’t know who found that stupid name, may someone who touits too much on Touiter.

    Reply
  16. klehmann

    I really appreciate that 3rd party lenses are being made for the X-system – and especially from You guys at Zeiss. Been using the ZM-line for years now and would gladly have tried out these too. However, why You left out the DOF-scale is simply beyond me and makes the line to a large extent unusable for my kind of shooting/use… I dont really care for Your naming-’philosophy’ (or lack thereof?) as many others here seem to moan about; but the DOF-scale… – a MAJOR letdown – please Zeiss, respond to this and explain Your reason(s) for omitting it. Thanks.

    ps. relying on the built-in distance scale on LCD is really not very usefull since it’s not exactly very precise according to history of X-series. And since You are making it a mixed AF/MF-lens it seems to me You are somewhat cribbling the MF-part of it.

    Reply
    1. ZEISS Camera Lenses

      Hi klehmann,

      Like most typcial AF lenses for CSC camera systems, the focusing ring of the Touit lenses is a “focus by wire” system – it is not mechanically coupled with the moveable lens groups inside. The focusing ring has no hard stops at MOD or infinity, so it is impossible to read a certain distance from its position. Therefore, a distance scale or DOF markings cannot be added.
      For accurate manual focusing, the Fujifilm X-mount cameras offer a distance scale on their display/EVF, and the Sony NEX camera models offer a comfortable focus peaking function.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  17. Dear Zeiss,
    Is there a probable date when we would be able to buy the lens. I have been shooting a Zeiss Biogon with the M-X adapter on the Fuji. I hope we can buy this soon.

    Mo Han

    Reply
  18. Milan

    Shame the 12mm lens is so fat and probably doesn’t fit to nauticam underwater housings

    Reply
    1. ZEISS Camera Lenses

      Dear Evert Corral,

      The ZEISS Touit 2.8/50 Macro will be in stores at the end of 2013.

      Best regards
      Carl Zeiss Lenses Team

      Reply
        1. ZEISS Camera Lenses

          Hi Evert,

          We’ll keep you posted. A good place to check on a regular basis would be e.g. Facebook or Twitter.

          Thanks and best regards
          Carl Zeiss Lenses Team

          Reply
  19. ElSid

    You realise that this name is far more likely to be pronounced twit in the UK don’t you…

    Reply
  20. Steinar Knai

    Please do like Fuji and listen to your customers; the DOF scale is a must for the Fuji lenses.

    Reply
    1. ZEISS Camera Lenses

      Hi Steinar Knai,

      Like most typcial AF lenses for CSC camera systems, the focusing ring of the Touit lenses is a “focus by wire” system – it is not mechanically coupled with the moveable lens groups inside. The focusing ring has no hard stops at MOD or infinity, so it is impossible to read a certain distance from its position. Therefore, a distance scale or DOF markings cannot be added.
      For accurate manual focusing, the Fujifilm X-mount cameras offer a distance scale on their display/EVF, and the Sony NEX camera models offer a comfortable focus peaking function.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  21. Dave Munroe

    Add me to the list of those who use and like Carl Zeiss lenses (for Hasselblad, Exakta), but who dislike the stupid Touit designation.
    I would like to have Zeiss lenses for my X-Pro1, but not this time.

    Your marketing department has too much influence and power. Fix it.

    Reply
  22. teekapee

    I am looking forward to the Distagon 2.8/12mm. I would want a DOF scale, too. At f=4, DOF is probably just so wide that you could pre-set hyperfocal distance and then shoot more quickly. As for the totally unecessary, non-intuitive and very stupid extra name: just use a black felt pen! This is what I did with the top cap of my X-Pro1.

    Reply
    1. ZEISS Camera Lenses

      Hi teekapee,

      Like most typcial AF lenses for CSC camera systems, the focusing ring of the Touit lenses is a “focus by wire” system – it is not mechanically coupled with the moveable lens groups inside. The focusing ring has no hard stops at MOD or infinity, so it is impossible to read a certain distance from its position. Therefore, a distance scale or DOF markings cannot be added.
      For accurate manual focusing, the Fujifilm X-mount cameras offer a distance scale on their display/EVF, and the Sony NEX camera models offer a comfortable focus peaking function.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  23. Hong Theng

    May I know the new touit 2.8/12mm ,the lens body is made by wat material? Metal or just fiber ?

    Reply
    1. ZEISS Camera Lenses

      Dear Hong Theng,

      The mirrorless system cameras are lighter and more compact than SLR cameras. With our new lenses for this camera system we are continue the development of our high quality lens concept while simultaneously aiming at a relatively light-weight design. For the mechanical components we looked for the best compromise between the quality of the material and the product’s total weight. For this reason, we decided to use a combination of materials. For parts that do not require metal for accuracy, solidity or durability, we have incorporated lighter materials such as plastic.

      Best regards
      Carl Zeiss Lenses Team

      Reply
  24. Matt. K

    Stupid name for a lens. Keep it classical. The 12mm looks exciting but as others have pointed out…why on earth a 32mm F1.8? The Fuji 35mm is outstanding and likely more than half the price? Odd marketing.

    Reply
    1. Greetings Matt,
      Planar 32mm f/1.8 has quite similar lens schema like Planar MP 2/50 from ZE/ZF line. Classical (first) part of lens is finished more like Planar 2/50 ZM line, but it is extended by group of two lenses like MP 2/50 (or like last group of S 1.5/50 ZM).
      This lens construction has some adventages over super fast contrsuction like Planar 1.4/50 (or Fuji EBC 1.4/35), eg. at minimal focusing distance, bokeh rendering and sharpness distribution over a field. Touit Planar 1.8/32 without last group of lenses should have MFD at about 0.5m (like eg. Planar 2/35 for G-series) but due to last section of lenses it is corrected to 0.37m. I believe that Planar 1.8/32 Touit should be capable to focus at closer distance, but lens would become bigger (eg.longer) and heavier. Zeiss probably intended to keep it smaller, more compact and “aggile”. I believe that not always ‘faster’ lens is better lens, it is false assumption – especially based on current optical technology.
      Best regards, WZ.

      Reply
  25. Dear Zeiss,
    could I ask when MTF Curves would be available? Many thanks for making new lens for us, customers. I am still over a charm of Your previous products (mainly lens).
    Best regards, WZ.

    Reply
  26. roger

    “Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures.”

    Just because the native English speakers on this forum don’t like the name doesn’t mean the rest of the world can’t appreciate the title. God forbid a German company not make a product that doesn’t have an English title or make sense to Americans, Brits or Aussies… Perhaps all those in asia or other markets have a title that they like for a change? I for one care more about the performance than a title and more than happy that Zeiss is making offerings to the APS-C market.

    Reply
    1. Jorge

      Roger:
      Please get off your high horse. Thank you.
      Oh, and for those of us who’ve owned EVERY type of german automobile over the last 45 years: German = Junk. Expensive Junk.
      Hope the lenses are different.
      Thanks — a USA Consumer who thinks this name is ridiculous.

      Reply
  27. Colin

    I hope this family of lenses has more than 3 members. I’d like to see a 16mm or 17mm lens (24mm or 25mm equivalent) for the Fujifilm X System.

    Reply
  28. Touit ? What sort of dumb.ss marketing geniuses came up with this? Seriously, it is a sign of the times that such dumb names can come about?
    Please hire a literate fellow, be him/ her be German, English, French, Chinese, Arabic, but not “international” for heaven’s sake. And then run the suggested names through an international vetting team … Latin didn’t work this time around, probably shouldn’t be used unless it passes the sniff test.

    Reply
  29. Jorge

    1500.00 hard earned bucks for the 12? Don’t think so… I have the 18-55, and the 35 F1.4 — now I think I will wait for the 10-24 F4. If that proves to be as nice as what I have, that’s what I’ll buy. And what a ridiculous name. Absolutely ridiculous.

    Reply
  30. Greg Fahey

    Sheesh. I learned more about birds and their names rather tan anything about the actual lenses.

    I have never seen such an idiotic marketing ploy as going on about birds and the “naming convention”.

    I think I speak for perhaps 95% of consumers when I say “just give us the specs, pricing and when available”. Are we going to see resulting reviews for these lenses with a big explanation about the “naming convention” used by Zeiss?

    Here’s a novel idea albeit quite simple: how about calling them the “X Series”? Considering you are making them for Sony’s NEX and Fuji’s X mount, it would be easily identifiable for owners of said cameras to figure it out.

    Please tell me you’re not going to make a “Pigeon 35mm f/1.4″ or a “Hawk 50mm f/1.8″. Maybe an “Owl 90mm f/2.8 Macro”?

    Somebody at Zeiss laid a big egg here.

    Reply
  31. Miko Konczol

    Dear Zeiss,
    Is there any plan to make an ultrawide PRIME? 10mm or belowe…. like 14mm on FF.
    Thanks

    Reply
  32. GCG

    To me a family name for lenses is a nonsense, because it has nothing to do with the optical design, nor gives any useful information to the user. Your products are outstanding and really don’t need that kind of marketing. Nevertheless I’m happy that you ad some interesting lenses to the fuji-x system.

    Reply
  33. I really can’t understand why Fuji and then Carl Zeiss don’t showed first of all a 35mm equivalent (23 mm) 1.4 lens for Fuji. Is the prime lens that is the most used. Not an equivalent of 50 mm or a 28 mm in 35 milimeters. I mean, a 23 or 35 mm equivalent in the Fuji system. I really hate that

    Reply
  34. Herman

    The name “Touit” for lenses is strange and inappropriate. It’s more hindering than supporting in terms of marketing, in my view. In case of Zeiss doesn’t want to offer these lenses without a family name – here’s my proposal:
    “I lens”
    That sounds just like eye! Furthermore, this name pronounces a fashionable attitude of people, whom these lenses are made for. So, “I lens” works as a bridge between lens and user.

    Reply
  35. Steve

    For me too, an obvious pronunciation of ‘Touit’ is ‘twit’. Still it could have been worse if you choose another vowel. Yes, the marketing ‘genii’ should have tried out ‘Touit’ with at least one English speaker. Shame on them!

    Reply
  36. Timmi

    “Touit”, seriously? Said fast it’s no longer touit but twit. I think twit is a bird in the UK, but in all English speaking countries it is also an insult. This reminds me of the car manufacturer that introduced a certain car to South America, before researching first: in the other language, the name meant lemon. Marketing may be making a big hoopla about their big extensive name search (why haven’t we heard of it?), but in the end, it sounds like someone with an ego imposed their myopic choice on the team over there, without consulting first.

    But I am hoping that there will be some Zeiss lenses for Samsung NX mount, twit or no twit. ;-)

    Reply
    1. Steve

      Timmi, you’re right that ‘twit’ is an insult. The English birds you’re thinking of are ‘tits’ not ‘twits’. Hard to believe yes, but I think the same marketing company were around in the 18th Century classifying everything. And maybe the same company decided on the fantastically named Mitsubushi ‘Pajero’. Pajero is Spanish for an english word that rhymes with ‘banker’. A lot, lot worse than calling a car a lemon. So summing up, the Zeiss Twit maybe a lemon of a name, but its better than the Zeiss Tit, the Zeiss Tw*(A)t, and Zeiss Pajero?… well don’t even go there.

      Reply
  37. Dominique Robert

    “Touit”? Sounds quite ridiculous, quirky, unprofessional. Sounds like a joke, not like a serious product. Big marketing blunder, and Martin Dominicus will hopefully take some heat for that.
    Nevertheless, if the products are good, I may buy a couple with a Fuji X-Pro 2 (once that is launched) as an alternative to my DSLR system.
    I’ll just black the name out and forget about it until Zeiss come to their collective senses and returns to appropriate German seriousness.

    Reply
  38. steve

    This has to be one of the most embarrassing threads I’ve ever read.
    Instead of being happy for the recognition of the ultra-wide and quality needs of our platforms, we sound like a disrespectful group of unprofessional, self-entitled wannabes who know they will never be taken seriously as long as they continue to act in such an immature fashion.
    Thankfully Zeiss is profit driven and will make these lenses anyways.

    Thank you to those at Zeiss who have contributed to this effort, I look forward to your new lenses!

    Reply
  39. bchalifour

    Why not start with a 23 mm for the Sony and Fuji mirrorless NEX and X series and a 17 or 18 mm for 4/3s ??!! That would have been a smart strategy!

    Reply
  40. Hannes

    @Steve: While I basically agree with you, I don’t know if we have thank Zeiss to give them thousands of euros. Well, I’ll do it anyways ..

    @bchalifour: There’s already a Zeiss Sonnar T* E 1.8/24 for the E-Mount, so another 24mm lens would be pretty pointless. As for mFt – Zeiss said a few times why they didn’t develop lenses for this system until now. And: The Olympus 17mm f/1.8 is quite a good lens, isn’t it?

    Reply
  41. Steve

    @hannes: Thank you! Point taken.
    I guess my issue here is that people seem to have lost the ability to be polite, in this case, because their fragile egos are threatened.

    The makers of these lenses are people and appreciate being treated the same way we like to be treated.

    On top of that this is probably an experiment/feeler into the future of mirrorless lenses for Zeiss, as such it’s likely a rounding error to their business, it wouldn’t take much to decide the cost of doing business with high maintenance, unprofessionals isn’t worth it.
    I’m not a professional, but I’m an extremely serious beginner, and I’m very thankful to have a high quality e-mount super wide available to us, regardless of its name!

    Reply
  42. Philber

    While politeness should definitely be maintained, I am sure Zeiss have gotten used to the way things go on Internet forums, where everything negative gets blown out of proportion. So there is zero risk that what gets posted here will influence their staying in the market or not. But they may take a second look at who chose such a stupid name, especially if it is an outside agency costing $$$.

    Reply
  43. Are there any plans for Samsung NX mount lenses? at least a 28mm equivalent for that body would be great. They have the best electronics and really good ergonomics, an APS/C sensor that is quite fine – but really no topnotch A/F lenses.
    Even though the market share may not be there *now*, I think it may well be that with high quality lenses it cpuld be a winner – especially because of its really high price/ performance. Samsung (remember they have dethroned Apple’s iThingies) is a giant which can use its flex its economy of scale and invest for the long term.

    Some of their lenses are very good, but only if closed down a little, and in the center area…
    http://www.flickr.com/photos/nycandre/8031883943/

    Reply
  44. Timmi

    Now that Samsung is starting to gain momentum, with more talk about them on photo sites and forums, and with them introducing more NX mount models than ever before (I think they’ve doubled their NX line this year), we may very well see other manufacturers introducing lenses for that platform. It’s hard to find a niche though: most areas are already covered by Samsung. 30mm F2, 60mm macro, 85mm f1.4, are 3 outstanding lenses among others! They have 2 45mm f1.8 lenses, 2 kit zooms, two tele-photos, and some wide angle primes as well. They pretty much have all the bases covered. The only opening would be f1.4 in the 30mm to 40mm range, WITH auto-focus (which third-party lenses are not), and even at that, they would have to be competitive in order to be considered in place of Samsung’s, especially the very inexpensive and great 30mm.

    Reply
    1. Timmi

      *we may very well see MORE third party manufacturers offering lenses for the platform. There is already the Samyang/Rokinon, and some Voigtländer available for it. But they are all manual focus. I suspect that because of the software interface, Samsung may not be giving access to their software source code in order to develop auto-focus lenses for their platform to the competition – either that, or the intrinsic firmware complexity is too cost-prohibitive and would price A-F lenses out of the market or restrain the target market too much.

      Reply
      1. Greetins Timmi,
        I may not tell You about details of there agreements but world of camera makers and lens makers are divided with special collaboration agreements.
        Fuji cooperates with Zeiss (from short time), Sony cooperates with Zeiss, Hasselblad cooperates with Zeiss (I don’t know it is still actual), Panasonic cooperate with Leica and Samsung cooperates with Schneider Kreuznach. It a pity that Schneider Kreuznach doesn’t manufacture lenses for Fuji and Nex camera system, only for Samsung. And this is probably a reason why Zeiss doesn’t manufacture lenses for Samsung. For example, I read rumor within last year that Schneider Kreuznach is going to release Super-Angulon 2.8/14mm lenses for micro4/3 camera system and Nex camera system. I don’t know how about micro4/3 camera system lenses but those for Sony Nex haven’t been developed due to those general agreements. Probably there was not possible or not profitable to make agreement between Schneider Kreuznach and Sony to make a new lenses for Sony Nex camera system.
        PS. Samyang and Voigtlander lenses are easy to adopt because they are full manual lenses. But those way, with proper adapter You may addopt Zeiss ZF.2 line to NX camera system too. Zeiss MP 2/50 ZF.2 is great lens, only problem is an good wide angle lens. There You may always adapt Zeiss UltraPrime lenses. Zeiss offers UltraPrime lenses from 8mm, 10mm, 12mm, 14mm, 16mm and so on up to 180mm. There is only one obstacle, the price of those professional cine lenses. But physically they are full manual lenses and they are fully compatible (they are developed for Super35mm frame format, which is a little larger than any APS-C). I like to work with all-metal made and manual focus lenses more than with those made with an compromises to their weight and precision of mechanics.
        Best regards, WZ.

        Reply
    1. Hannes

      Would you please share a link to them? Unfortunately I’m not able to find these MTF charts.

      Reply
      1. Greetings Hannes,
        there is no MTF charts available yet but after many of comments about lack of MTF, Carl Zeiss Lenses Team promised to WL to prepare and append those chart in current datasheets.
        I am a little disapointed that after so many question about MTF charts, Zeiss Lenses Team hasn’t replayed to first or all of them, but only to one – choosen one. I believe it wouldn’t be received as well public relation’s communication.
        Best regards, WZ.

        Reply
        1. ZEISS Camera Lenses

          Dear Aquila Nauta,
          we are going to reply to each one of them once the charts are ready.
          Best regards,
          Carl Zeiss Lenses Team

          Reply
  45. Tony Cunningham

    What’s wrong with calling the NEX lenses ‘Zeiss E-mount’?
    There will be a big market for these lenses if they are as good as your reputation.
    Why devalue this outstanding reputation by using a cheap name? Or does this really reflect a low quality Zeiss range?

    Reply
  46. Tony Cunningham

    That’s true Timmi. I suppose several names would increase their costs. One positive point is that Touit will be easy enough to find using a Google search. Try searching for the new Ricoh GR.
    Name or no name I shall probably be standing in the queue for the 12 mm!

    Reply
  47. Barak

    Greeting
    Do The CO. Have A PDF Showing Carl Zeiss Lens With Teck Data So The One Will Know What One Shopping For All CZ Auto Focus Lens
    So To Say LIKE A Cataloge
    Thanks

    Reply
  48. Yousif

    It’s amazing how the sample photos being circulated for the 12mm are of sights in Jordan, such as Petra & Wadi Rum, yet I’m sure we’re never gonna see this lens in Jordan.

    Reply
  49. I found this forum and expected to find informative and intelligent comments and questions but all I read are asinine comments from people who have an issue with a name. Either you like glass made by Zeiss or don’t. Either buy it or don’t but stop wasting peoples time having to scroll down through these idiotic comments. I for one am looking forward to the 12mm to put on my Nex7 that will fly through the air on my multi-rotor helicopter.

    Reply
  50. Chatr Suchinda

    I’m an 24mm/f1.8 owner and happy with it. I pre-ordered the 12mm “do it” from Adorama and waiting for to come. The 24mm/f1.8 was hard to find in Thailand so I ordered it cross-continental.

    Reply
  51. Philippe

    John,

    I’d love to put a Touit 12 and NEX7 on a helicopter. But, not knowing anythign about it, when I looked at commercial designs, they were fitted with very lightweight cameras of questionable IQ, and didn’t have enough lift capacity for NEX+ prime. What setup are you considering?
    Thanks and cheers
    Philippe

    Reply
  52. John Sciarrino

    Do a search and you will find many that can lift DSLR and bigger. I am fying a 550mm and 800mm crafts made by Hexacrafter

    Reply
  53. Dave Munroe

    I apologize for the tone of my previous posting, which I regretted about one minute after sending it. As I mentioned before, my experience, both in 35mn and medium format, has been that the high quality of Zeiss lenses produce spectacular results. It is really a wonderful thing that Zeiss is offering these new products, especially for the X-Pro1 and I do thank Carl Zeiss for that.

    Reply
  54. Greetings,
    could I ask You to consider one again to stay with old brand-name of ‘Carl Zeiss’ ? Currently available Touit 1.8/32 looks multiple times better, while it is branded as ‘Carl Zeiss’. Font and just “ZEISS” (all uppercase) label looks odd with Touit 2.8/12…please think about making at least some ‘special edition’ of Touit 2.8/12mm with old ‘Carl Zeiss’ brand-label. I am very conserved with tradition and devoted to brand name of ‘Carl Zeiss’, I own 33 lenses, all are labeled as ‘Carl Zeiss’ and I am very proud to use only lenses signed by ‘Carl Zeiss’ brand-name… from pre-war designed Biotar 2/58 and Fernobjectiv 8/500 (both are signed ‘Carl Zeiss Jena’ in M42 version, made just after end of WWII) to all of ZA primes (yet without newest Planar 1.4/50 ZA) and few of others like Distagon 4/18 ZM, Distagon 2/28 ZF, Distagon 1.4/35 ZF.2. I am really unhappy that my Touit 2.8/12mm, which I plan to buy very soon, has to be branded only ‘ZEISS’. Couldn’t You do something to people like me, who don’t want to keep one sheep different in the herd of Carl Zeiss lenses? For me it is only one Zeiss, Carl Zeiss…some people may mistake ‘Zeiss’ with Kurt Zeiss, brand-name for luxury watches. I dream to keep uniqueness of ‘Carl Zeiss’ brand name… Devoted user of Carl Zeiss lenses, WZ.

    Reply
  55. I would be willing to wager that some of the people above you are complaining about the name of the lens are the same folks who like to post beautiful photos of their lunches on Instagram. As a professional, what matters to me is how a lens performs, not how I address it in conversation while we’re out for dinner. I own the 32mm Touit for Fuji X-mount and it is spectacular. Its performance is truly deserving of the Zeiss name.

    Reply
  56. TAF

    “The largest and most powerful sensors (APS-C format) in compact system cameras at the moment are currently found in the Fujifilm X and Sony NEX system cameras.”

    I wonder why you folks have chosen to forget about Canon’s EOS-M? I would very much enjoy having a Zeiss lens to use on mine (in addition to my ZE 50/1.4 with the EF-M adapter).

    I do wonder if you folks are going to find you cannot charge your usual premium, given the lack of CZ markings. Your marketing folks may think that Touit is a great name, but I rather suspect the consumer is not going to agree…and the folks spending the money are all that count.

    Reply
  57. Preben Harder

    I can´t decide if I should buy 32 mm or wait for the 50 mm. I shoot little animals and flowers and use the lens in daily situations as well. Any help

    Reply
  58. Christopher Chua

    I hv bought the 32mm f1.8.. its a great portrait lens & I really love it!!! Will Touit be coming up with more lens line up for 2014?? Ii will be fantastic if Touit can continue the lineage with 50mm f1.4, 85mm f1.4 & 100mm f2 is it possible?? I really do hope so & looking forward to more Touit experience!!! Thx

    Reply

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