First Touit lenses at dealers starting June
In a few weeks, the first two members of the new ZEISS Touit family of lenses will be available at dealers. With the extreme wide angle Touit 2.8/12 lens and the standard Touit 1.8/32 lens, both for use on Fujifilm X and Sony NEX cameras, ZEISS is entering the market for compact system cameras (CSC) with autofocus interchangeable lenses. In addition to its innovative optical and mechanical design, this new lens series is characterized by its attractive product design, which has already received several design awards.
How was the new family of lenses for compact system cameras (CSC) created and which steps did the lenses have to go through until they were ripe for the market?
Four years ago, a new market segment emerged in photography: compact system cameras (CSC), which are equipped with interchangeable lenses. Ever since then, compact system cameras have been the camera segment with the highest growth rates. After initially observing how the market was developing, ZEISS determined that high-performance lenses would also be interesting for customers in this market. In order to stay true to the high quality standards of the ZEISS brand, it was decided to focus on cameras with an APS-C sensor, the largest sensor that has been available so far for this type of camera. The new lenses from ZEISS should be developed for cameras from Sony and Fujifilm. The autofocus was planned from the start. Everyday photography was the class of usage defined during the early design phase, and also driven by the market, so the autofocus function was almost a must — it is a step toward higher volume market, but at the usual high ZEISS quality.
There was a lot of excitement at photokina 2012 when we talked about a forthcoming new family of lenses for mirrorless system cameras. Soon, users of Sony NEX and Fujifilm X cameras will be able to enjoy their own ZEISS lens series. For the first time these lenses will have their own family name, which will encompass all the focal lengths in the series. The name of the family will be Touit.
From April 8 to 11, more than 90,000 professionals from the media and entertainment industry gathered in Las Vegas for the NAB Show 2013, the most important broadcasting trade fair in the US market. Carl Zeiss was also there. At booth C9043, we presented our latest products and were delighted by the large number of visitors we attracted.
Tags: ARRI/ZEISS Master Anamorphic MA 50/T1.9, ARRI/ZEISS Master Prime, ARRI/ZEISS Ultra Prime, Compact Prime CP.2, Compact Prime CP.2 135/T2.1, Compact Zoom CZ.2, Compact Zoom CZ.2 28-80/T2.9, CP.2, NAB Show, slr
Swiss photographer Fabian Oefner experiments with color photography to capture the unseen wonders of natural phenomena
Fabian Oefner started experimenting with photography already at a young age, turning his bedroom into a laboratory and shooting at cans of drink so that he could take photographs of them exploding. Though his parents were not always thrilled about his experiments back then, these days Oefner makes a living from them – as an art photographer. He depicts everyday physical phenomena with the aid of color, blending the boundaries between the worlds of art and science to create something new.
Professional cinematography with the Apo Sonnar T* 2/135
Watching the documentary “Undercity“ you get the feeling that New York cinematographer Andrew Wonder enjoys doing crazy things. So when we asked him to test our new Apo Sonnar T* 2/135, we were keen to receive his pictures and user feedback.
Wonder decided to make a fashion video because it gave him the perfect opportunity to experience the creative potential of this telephoto lens. The result is a film with incredibly beautiful pictures.
How Carl Zeiss found an aesthetic identity for its new high-end SLR lenses
When the 1.4/55 focal length comes onto the market at the end of 2013 as the first member of the new high-end family of SLR lenses, it will not only introduce a new lens with uncompromising image quality. The lens’s new prize-winning product design will also be a talking point. “ZEISS lenses are known for their technical precision, excellent image performance and ergonomics. That will always be the case because we know photographers’ needs and user circumstances. But our new lenses should also fulfill the highest aesthetic expectations of our customers to become design objects in their own right,” explains Martin Dominicus, Head of Marketing in the Carl Zeiss Camera Lens Division.
When you read the biography of well-known American fashion photographer Sean Riva, one thing stands out: beauty and art have always played a significant role in his family. He is the great-grandson of Marlene Dietrich, who has always been a role model for him due to her vision of beauty, her artistic discipline and her demand for total perfection. And that, says Riva, is exactly the reason why he has never attached any other lens to his cameras than a ZEISS lens.
Just as each moment is unique and diverse, so too are the winners of the Carl Zeiss Photo Contest 2012 and their photographs. The first-place winner is Polish photographer Mateusz Martyna for his picture “Handplant at Tatra Mountains,” which reflects the main theme of the contest, „The moment that knows no limits,” in a spectacular way.
Eleven pictures, 11 limitless moments, 11 winners of the Carl Zeiss Photo Contest 2012. These images received the top votes by the Flickr community during the two-week voting period. Each picture interprets the motto of this year’s contest, “The moment that knows no limits,” in its own very unique way — whether it shows a snowboard jump, children at play, or a duel which, upon closer inspection, turns out not to be one after all. Each of the winning images has captured a very special moment in a very specific way.